Posts Tagged ‘SEO Training India’
Social Networking & Viral Marketing in India
In today’s context social networking is about connecting with people at a low cost with existing devices and technology. Until a few years ago it used to be that you had six degrees of separation to connect with anybody in the world. With the advent of networking tools and search it has become easier to span those six degrees of separation and the ability to connect is now just a couple of mouse clicks away.
In India social networking might evolve differently when compared to the USA or other countries. But, before delving deeper into how social networking will evolve in India let us look at what is social networking.
What is Social Networking? Social network is defined as “a social structure made of nodes (which are generally individuals or organizations) that are tied by one or more specific types of relations, such as values, visions, idea, financial exchange, friends, kinship, dislike, conflict, trade, web links, sexual relations, disease transmission (epidemiology), or airline routes.” (Wikipedia)
This social networking concept spread to the computer world in the 1970s when researchers envisioned people connecting and interacting via computers. So in the pre-Mosaic and pre-Netscape days of the197s to mid-1990s you had Usenet groups for various interests. For instance, soc.culture.indian was a Usenet group where many Indian students in the USA got their questions answered about travel, graduate programs or connecting with their classmates. Out of soc.culture.indian grew various Usenet groups for different Indian states and languages.
During the dotcom boom you had social networking groups like sixdegrees.com, classmates.com , epinion, and others. What was different about these groups was an instant ability to browse and search through archives in an easy way. Then in early 2002 a new avatar of social networking took off in a big way with the launch of Friendster, Orkut, MySpace, Facebook and Linkedin among others. What these sites have in common is a rich (including multimedia) feature set that allows for sharing information easily and some sites allow for integration of third-party widgets and applications. So, social networking in its different avatars has been around in the USA for over 30 years (if you factor in the Usenet groups.)
Viral Marketing India:
In India social networking is a relatively new concept due to obvious reasons: low penetration of PCs and laptops and patchy broadband connections. What that means is that while people were aware of these social networking groups and applications they had limited means to access them. However in the last four years the social networking landscape has changed quite a bit in India. In a relatively short period of time certain social networking sites like Orkut and Fropper appear to have taken off, and new ones like Linkedin and Facebook are beginning to find traction among Indian users. What is driving this traction is still unclear. Is it the novelty of being able to network with people? Or, is there a genuine interest driving this adoption?
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