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his article is for those of you who are learning search engine optimization (SEO) or working in the field with a view to starting your own SEO business or on-selling your services as an SEO contractor or freelancer.

How to Do SEO Business Planning and Preparation

First up, you need to think about what type of SEO services you are going to provide and what type of goals you would like your business to achieve. You’ll need to prepare a business plan and answer questions such as the following:

• Will I require finance?
• What are my long and short term goals?
• How will I market my business?
• Who are my potential customers?
• Who are my competitors?
• What services will I offer?
• What should my business / trading name be?

Getting Started

Next, you need to decide how to set up your business structure. You’ll need to answer questions like:

• How will I structure my business? Will I be a sole trader? A partnership? A company?
• Will I need to hire staff?
• What taxes will I be liable for?
• Do I need to create a business bank account?
• What type of business stationery/marketing materials do I need?

Your Workplace

A key component of your new business is its location. Ask yourself questions such as:

• Do I need to rent commercial office space or serviced offices?
• Can I work from home?
• Can I claim home office expenses?
• Do I have a dedicated workspace?
• Can clients access my workplace easily?
• Do I need to purchase equipment or furniture?
• Should I buy a desktop or laptop computer?
• Do I have adequate room for extra staff?
• Can I set and stick to reasonable working hours?

Tools of the Trade

In the SEO business, there are quite a few “must have” tools of the trade that you will find indispensable. Some of these are huge time-savers and others are vital if you run an online business. These include:

Hardware

• At least one desktop computer with plenty of memory and hard drive capacity
• Broadband, ISDN or Wireless Internet connection
• Separate phone/fax lines
• A cell phone and/or palmtop
• A reliable fax machine or PC fax software*
• An answering machine*
• A printer / scanner / copier*
• A file cabinet / desktop filing system
• A large desk with drawers
• A comfortable, ergonomic office chair

* There are a large number of product manufacturers that offer a combination of all these elements in the one machine.

Software / Tools

There’s plenty of tools and software available to help the busy SEO / SEM operator. Here are some of my favorites:

• Freshbooks Invoicing and Timesheets
• Keyword Discovery
• Proposal Kit Proposal Creation Software
• ClickTracks Log File Analysis Software

You’ll find other tools and software in my articles 20 Must-Have Search Engine Marketing Tools and 20 MORE Must-Have Search Engine Marketing Tools.

Subscriptions

• Search Engine Watch
• The Search Light
• Search Engine Marketing News
• High Ranking’s Advisor
• Search Engine Report
• Search Day
• Marketing Pilgrim
• Pandia

Books / E-books

• Search Engine Visibility
• The Nitty Gritty of Writing for the Search Engines
• Ring Bell For Service Usability Report

Memberships

• SEO Consultants
• SEO Pros
• SEMPO

Open for Business!

When you’re ready to start business, you need to spread the word about your business and start dealing with clients. You’ll need to address things like:

• What domain name should I buy?
• Can I design my own web site?
• How will I market my business online?
• How will I promote my business offline?
• What are my short and long term marketing goals?
• What clients do I want to attract?
• How will I invoice clients?
• How do I want clients to contact me?
• What type of client contract do I need?

Getting Clients

Finding clients can be difficult for new business start-ups. You haven’t yet developed a reputation and you have no clients to vouch for the quality of your services. Here are a couple of suggestions for attracting new clients:

• Ask friends and family if they need or know of anyone seeking SEO services.
• Approach your favorite charities and offer to do some pro-bono work in return for publicity and use of their case studies.
• Join SEO industry organizations like the SEO Consultants Directory.
• Spread the word you are open for business.
• Hang out at SEO forums and chat rooms offering free advice.
• Commence a PPC campaign targeting persons seeking SEO services.
• Optimize your own site so you rank high for SEO related searches!

Other Considerations

• Having a watertight contract
• Having a professional services proposal (e.g. Proposal Kit)
• Business and indemnity insurance

Keeping Clients

Once you have your clients, keep them happy. Try to address these issues:

• How can I provide the best customer service?
• How can I solicit client feedback on my services?
• Should I offer a satisfaction guarantee?
• Is my contract client-friendly?
• How can I reward my best clients?
• What can I on-sell to my clients? (Would you like fries with that?)
• Do I want to give my clients corporate gifts?
• How should I regularly keep in touch with clients?

Working in the SEO Industry

The SEO industry is a strange beast. It’s growing enormously fast, due to the boom in search and so the demand for search engine optimization services is huge. However it is also plagued with a bad reputation, thanks to a handful of fast-talking, money-grabbing companies claiming to be SEO experts and taking advantage of web site owners with little knowledge of how search engines work.

For this reason, if you choose to work in the SEO industry, you may come across some skepticism and doubt from clients who have been burned by shoddy operators in the past. You’ll need to work extra hard at overcoming client fears and proving the value of your services.

But as long as you truly know what you are doing, can prove the ROI on your services, educate your clients about the SEO process, use ethical business practices and follow the guidelines set down by the search engines, you should build up a good reputation quickly.

Here are some resources that will help you in this direction:

• Search Marketing Benchmark Guide 2008
• Writing Useful Articles That Readers Will Love (Finding Your SEO Niche)
• Google Information for Webmasters: SEOs
• Questions to Ask Before Hiring a SEO Company
• Selecting a Search Engine Optimization Company
• What SEOs Expect From Their Clients
• Working Well With Your Search Engine Optimization Firm
• Let Your Trusted SEO Do Their Job
• Search Engine Optimization

Getting Help

Even if you’re a seasoned pro at search engine optimization, there’s always something more to learn. Occasionally, there will be times when something has you completely baffled or you don’t quite know how to handle a particular client situation. That’s when you need a little advice or guidance from your peers.

The following forums are popular hang-outs for persons in the SEO industry. Whether you’re a novice or veteran, you’ll always learn something new, make new friends and possibly even get new clients by visiting regularly and contributing your time to the webmaster community:

• Cre8asite Forums
• SEO-News Forum
• High Rankings Search Engine Optimization Forum
• SearchEngineWatch Forums
• Webmaster World
• Search Engine Forums
• SitePoint Forums

Growing Your Business

After you’ve been in business for a while, there comes a time when you’ll need to decide whether to expand and take on more and more clients or to cap your growth capacity and turn down new projects. Here are some things to consider when that time comes:

• Do I want to expand my business?
• Do I really need more clients?
• Can I hire more staff?
• Should I take on an admin person or virtual assistant?
• Should I take on temporary or contract staff?
• Can I outsource some aspects to specialists?

Pitfalls to Avoid

Here are a few common pitfalls to avoid when running your own business:

• Don’t fail to create a business plan and update it regularly. Small businesses don’t plan to fail, they fail to plan.
• Don’t let bad creditors get away with it – always chase overdue invoices before they cause a cash-flow problem and make sure your Terms of Trade are clearly available on your site, on your invoice and in your proposals.
• Don’t get caught up on administrative tasks. Delegate them where possible so you can concentrate on your clients and your business.
• Don’t forget to communicate with your staff regularly. Make use of collaboration software to manage your client projects effectively.
• Don’t take on more clients than you can handle.
• Don’t discount your services if you can help it – recognize the value of your knowledge, time and services.
• Don’t lose sight of your goals – spend at least one day per week on marketing and business development.
• Don’t spread yourself too thin. It’s better to let someone else handle a client than do a poor job of it yourself.
• Don’t become a workaholic, make sure you work reasonable hours and take regular vacations with your family.
• Don’t burn-out. Keep asking: Am I enjoying myself? Remember to have fun!!

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Targetseo.com, a leading provider of Advance SEO  training and Search Engine Optimization consulting in Ahmedabad Gujarat, India, announced today the launch of their updated 2010 SEO training curriculum that incorporates the latest search engine best practices. To introduce this new program the company is offering the SEO Fundamentals training class for a limited time at a special 20% discounted price. This special pricing is offered to class attendees enrolled in the SEO Fundamentals Class beginning April 15, 2010.

Targetseo.com Ahmedabad SEO training classes,have best state of the art classroom facility in Ahmedabad and offer everything from beginner to advanced levels. The Advance SEO  Training Course in Ahmedabad beginning  April 15 2010  takes place in the evening from 7pm-9pm for five consecutive days and provides 20 hours of extensive training on everything from what SEO is to why a company needs it in today’s challenging economy. The curriculum goes over all of the fundamentals of SEO and provides attendees with an overview on how search engines work, how to get fast google ranking, lead generation, affiliate marketing analytics tools, pay per click, link building, social media, blogging, portal marketing and reputation management.

“This class is a perfect fit for not only marketing professionals and website designers, webmaster and small business owners  .” says Paavan Solanki, Trainer of Targetseo.com,   Our interactive fun learning environment make this class a must for anyone looking to get a better grasp on SEO and SEM.”

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About Targetseo.com
Targetseo.com is a search engine optimization and Search Engine marketing firm comprised of online business strategists and search marketing professionals who are committed to the education of individuals and businesses. Targetseo.com adheres to strict ethical standards and utilizes only approved “white hat” SEO techniques in gaining visibility and relevance for its client’s websites. Targetseo.com offers a wide array of Internet marketing services, from guided classroom instruction, to a full range of SEO consulting services. Office in  Ahmedabad, Gujarat, India – for more detail please call on 91-9825326777 or email me on seo@targetseo.com

Ahmedabad in Gujarat is fast becoming a major IT hub in India, said industry experts here Friday. Their comments came in the wake of union Science and Technology Minister Kapil Sibal’s comment Monday that Gujarat was lacking in the IT sector.

IT players in the state hotly contested Sibal’s views. They said although Gujarat was a late starter, it had taken several steps to catch up with the leaders and will soon be counted as the major IT hub of India.

Paavan Solanki, renowned search engine consultant and founder of seo firm http://www.targetseo.com , said  SEO industry was surging ahead in the state thanks to strong government support. ‘Players who have located their operations in Ahmedabad Gujarat are happy with the way things were moving. In the next six to eight months, people will experience the force of IT industry in the state,’ said Solanki.

The IT head Third Generation Resource,  http://www.development-india.com Mr. Ruchit Patel,   said that there was now keen awareness in Gujarat that IT was the backbone of all operations. ‘There is a strong movement in the state to have the IT backbone,’ Patel said.

Dr. Shailesh Thaker, CLO of knowledge inc http://www.drshaileshthaker.co.in  and management thinker, said IT had a strong presence in Gujarat.

‘There are chip design companies, leading BPOs as well as KPOs. Globally branded firms have their presence in Gujarat. Nasscom (National Association of Software and Services Companies) has ranked Ahmedabad to be among the top five Indian destinations for business process and knowledge process outsourcing,’ thaker stressed.

Industry players in the state pointed out the fact that the IT Summit held in December 2006 was extremely successful.

Nineteen companies signed memoranda of understanding (MoUs) for investments totalling Rs.110.67 billion at the summit.Of the 19 companies, nine were IT park developers, one telecom service provider and nine software and ITeS companies.

Notable among them were Nipiam InfoTech with plans for an IT park in Vadodara with an investment of Rs.26 billion.

Fascel Ltd (Hutch) inked an intent to invest Rs.25 billion for setting up a 2,500-seat call centre, putting up a 4,500 km optical fibre network for lease line solutions and setting up retail points across the state for providing GSM and enterprise solutions. The other bigwigs included DLF Commercial, which will set up three IT parks - in Gandhinagar, Ahmedabad and Vadodara.

Aqualine Properties Ltd, part of the Raheja Corp, signed in for an investment of Rs.12 billion to set up an IT special economic zone in Gandhinagar.

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Learn about SEO and how it can be more useful than paid ads. Understand why SEO is important and how it helps a website to drive business.

It has been found that in such a tough economy, it is very difficult to survive without a website. But just building a website isn’t enough. After launching your site, you need to work on launching an SEO campaign as well. In other words, if you want to increase sales and increase the traffic to your website, you need to consider  seeking out professional SEO services from an experienced SEO company.

However, many people are confused over the term ‘SEO.’ They don’t know exactly what SEO is and how it helps their website. SEO stands for “search engine optimization,” a systematic approach developed by web marketing professionals to optimize the page rank of your site in various search engines and drive maximum traffic towards your site. The goal of SEO is to ensure that if your customer type in certain targeted keywords or keyword phrases for your business, your site appears on the top list of search engine results.

If we compare paid advertising and SEO, many people find SEO more effective and affordable than paid advertising. For this reason, many successful companies in the United States and elsewhere opt for search engine optimization services to drive traffic and increase sales of their products or services.

Another benefit of search engine optimization is that the firm gains long-lasting results which are more effective than paid ads. SEO not only increases traffic, but also helps website promotion on search engines, along with providing valuable social exposure. This, in turn, helps to increase your website’s conversion rate and also helps to boost the perceived quality of your site, thus attracting potential customers to visit again. For effective and advanced search engine optimization tools for increasing the search engine rankings of your site, contact The Search Engine Guys today.

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About Author:

Paavan Solanki is a professional SEO India. He is one of the top 10 SEOs around the world. He possesses immense knowledge of SEO. He writes mainly on Organic SEO and Viral Marketing. He even provides SEO/SEM & Viral Marketing services. He is Search engine analyst in India; he has done advance SEO training for more than 100 students and also worked on over 100 SEO Projects across the world. He has good strength in B2B, B2C and Community Portals Optimization through http://www.targetseo.com

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Google is well known for its April Fool’s Day “product launches”. But many of them are amazingly complicated, with multiple pages, FAQs and complex screen grabs. These aren’t just hastily prepared jokes that were thought of the day before like the weak attempts by numerous other firms.

So we’ve listed our 10 favourite April Fool’s day Google faux-launches. Gmail isn’t here – despite it seeming like a hoax at the time and being launched on 1 April, that’s proved to be no joke. Though we bet someone at Google was enjoying one at the time.
1. Google MentalPlex

After two years of existence, Google decided it was time to have a play with what we’d believe it could do. MentalPlex involved a standard Google search page, complete with a spinning, eye-popping circle that you were meant to peer into to read your mind and determine what you are searching for. A vision of the future? Google even published a full fake FAQ on MentalPlex, too. To be fair though, all the search results were April Fool-related.

2. Google GBall

From Google Australia this year, the Gball page is probably even more amusing than CADIE (see below). “This weekend around the country, the gBall(BETA) will change Australian rules football as we know it.” The ball can be found by Google technology when it’s lost as well as perform other handy Aussie Rules functions: “gBall vibrates if player agents or talent scouts want to speak to you…find your lost gBall online using Google Maps.”

3. The PageRank reveal

A particular favourite of the TechRadar team. After continuing speculation about its PageRank technology, Google decided it would tell us all what was going on. PigeonRank was the result.

“By collecting flocks of pigeons in dense clusters, Google is able to process search queries at speeds superior to traditional search engines, which typically rely on birds of prey, brooding hens or slow-moving waterfowl to do their relevance rankings.”

“When a search query is submitted to Google, it is routed to a data coop where monitors flash result pages at blazing speeds. When a relevant result is observed by one of the pigeons in the cluster, it strikes a rubber-coated steel bar with its beak, which assigns the page a PigeonRank value of one. For each peck, the PigeonRank increases. Those pages receiving the most pecks, are returned at the top of the user’s results page with the other results displayed in pecking order.” Top marks for ingenuity, at least.

4. Google Gulp

The idea behind this fake 2005 beverage was a rip-off of the concept behind the original Gmail – that you had to be ‘invited’ to get it by somebody who’d already bought it. “You can pick up your own supply of this ‘limited release’ product simply by turning in a used Gulp Cap at your local grocery store.

“How to get a Gulp Cap? Well, if you know someone who’s already been “gulped,” they can give you one. And if you don’t know anyone who can give you one, don’t worry – that just means you aren’t cool. But very, very (very!) soon, you will be.” Naturally it was a beta…
5. Google TiSP

Possibly the most ridiculous Google fool, though PigeonRank was pretty close. Google’s Toilet Internet Service Provider was intended to take advantage of sewage piping to bring 8Mbps broadband to your toilet “vacuum-sealed to prevent water damage”. The user would simply drop a cable down the toilet, then flush it. “Mac and Linux support coming soon.” The how it works page about ‘Going with the flow’ is also worth a read.

6. Gmail Paper

Google changed the log-in page for Gmail for this one. “Everyone loves Gmail,” read the blurb on the page. “But not everyone loves email, or the digital era. What ever happened to stamps, filing cabinets, and the mailman? Well, you asked for it, and it’s here. We’re bringing it back.”

Another theme with Gmail’s fools is that they tend to include amusing fake testimonials on the page. “It’s paper, plain and easy. I sometimes find myself wondering: what will Google think of next? Cardboard?”

7. Gmail Custom Time

Another one involving Gmail was more subtle. A new red link in the top right of users’ inboxes announced a new feature – Gmail Custom Time. It supposedly enabled users to pre-date messages but “you’ll only be able to send email back until 1 April, 2004, the day we launched Gmail. If we were to let you send an email from Gmail before Gmail existed, well, that would be like hanging out with your parents before you were born - crazy talk. It also claimed “Gmail utilizes an e-flux capacitor” – we think Doc Brown would have something to say about that.

8. Blogger “Google Weblogs (beta)

This ‘enhancement’ for Blogger was billed as “the next revolution in personal publishing”. The premise was that Google would use its algorithms to put your best content at the top of your blog page. “Even if your later work goes downhill your previous posts will still shine. Unsure of what to post about? Just click “I’m Feeling Lucky” and we’ll “take care” of the rest!”

Some of the features actually sounded appealing. “No more template languages to mess with or sidebars to get right. Our advanced Google algorithms automatically populate your blog’s sidebar with the most relevant possible content.”

9. Google Romance

From the year after comes this gem. Increasingly Google’s fools have become more complex, with extra pages and references elsewhere to support the theme. Romance said that “dating is a search problem. Solve it with Google”.

Google also isn’t afraid to poke fun at itself and how it does things. “Using our Soulmate Search, [you’ll] get back search results that could, in theory, include the love of your life. Then we’ll send you both on a Contextual Date, which we’ll pay for while delivering to you relevant ads that we and our advertising partners think will help produce the dating results you’re looking for.”

10. CADIE. Or is it MySpace?

Last night, Google launched Cadie, the world’s first “artificial intelligence” tasked-array system. “Tonight we’re pleased to announce that just moments ago, the world’s first Cognitive Autoheuristic Distributed-Intelligence Entity (CADIE) was switched on and began performing some initial functions.”

“Earlier today, for instance, CADIE deduced from a quick scan of the visual segment of the social web a set of online design principles from which she derived this intriguing homepage.” Enough said.

CADIE has also seeped into other ‘announcements’ today, including this one from Gmail.

Targetseo.com (http://www.targetseo.com) one the leading top organic search engine optimization company provides Top Search Engine Ranking, Google Local Marketing, web 2.0 SEO Friendly Website Designing, Organic SEO Results, Google Adword PPC, Yahoo Search Marketing, Viral marketing, Advance Email Marketing, Lead Generation and Advance SEO / SEM Training - Please contact me on 91-9825326777 or send email me on seo@targetseo.com

1. As we look into the 21st century, leaders will be those who create leaders at all levels. Second line of the leadership shall be developing in the organization.

2. Narayana Murthy said, “Clean slip on a soft pillow is a policy at INFOSYS”. Doing business on the business is fair in the business. Good work and clarity in the communication and relations require.

3. Principles, Planet, Product, People and Profit are the 5 major pillars of the organization. Business that makes only profit is not a business.

4. Business leaders are gradually known as behavioral model and youth of the nation follows them with pride.

5. Walking on the talking. Ratan Tata said, “We have promised to the world that we will deliver a car in 2000$. So, we are doing it.”

6. Focus on core competency. Time management mathematics followed by a leader is 7*31*365.

7. Create uniqueness in the business. In any segment, you will find thousands of competitors. What is special in you? Your USP (Unique Selling Proposition) is branded gradually.

8. Control your calendar of 20% and 80%. 20% customers, who are offering and 80% profit to your business. These two areas should be your focus.

9. “These days, building the best server is not enough. That’s just the price of entry”, said Ann Liven, CEO Hewlett Packard. You are at your best. At any moment of a day, you cannot do better then your best.

10. Leadership is defined by results. Result is everything. No ‘because’, No ‘reasoning’, No ‘debate’ and No ‘arguments’, only strive to get ‘RESULT’.

11. Recently, President Obama has said, “I am screwed up.” Earlier his statement was “Yes, we can change”. Leadership is screwing up with time. It is never easy. Hopefully, everyday is a new and fresh challenge. Meeting and facing challenges and winning over them, is the essence of leadership.

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