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British organisations will spend £2.75 billion on search engine marketing (SEM) activities this year, according to a new publication.

This represents an increase of 24 per cent compared with last year, E-consultancy’s Search Engine Marketing Buyer’s Guide said, according to Precision Marketing.

Breaking this down, the report said that search engine optimisation spending will rise 32 per cent to reach £330 million by the end of 2006, while pay-per-click expenditure will see growth of 23 per cent to hit £2.24 billion.

Despite this double-digit growth, it is not as high as the increases recorded in previous years, something that may be attributable to the slowing economy, E-consultancy editor-in-chief Chris Lake remarked.

However, he added: “Consumer internet usage is flattening out, but the sector is certainly more robust than other media channels that have a less measurable return on investment and should continue to grow for years to come.”

Mark Jackson of Search Engine Watch recently commented that the level of spending going to organic and paid search appears to be somewhat disproportionate considering research suggesting that up to 70 per cent of all search engine click-throughs occur in organic listings.

News brought to you by http://www.targetseo.com - One the Leading seo and search marketing firm in India provides SEO Services & Pay Per Click strategies

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A Search marketing company performs certain tasks for your website like keyword research, copyrighting, development of Meta tags, website optimization and linking campaigns.  New aspiring internet operations and beginners in the online business need the guidance of search engine marketing company to accomplish their online goals and objectives.

Search engine marketing company can offer unlimited range of search services and advise to their prospective clients and customers. Selection of search engine marketing company is not an easy task and it should also be given due preference by the new entrants who enter the world of online business.

A good SEO search engine marketing optimization firm can offer you wide utilities. They can help you to submit your website in major search engines directories, increase the traffic of website, and improve the keywords rankings and thus putting your website in the top of search engines. They can offer critical analysis and a natural way of performing search engine optimization.

It can make better provisions for Meta optimization, which would positively increase your web rankings in major search engines. They can generate a better business search result and enhance the customer base for a particular website.

They can provide you with updated technology and skill to provide accurate and practical keywords to the clients. With these utilities a search engine services company can prove to be your best guide to achieve higher search contact with customers.

A search engine marketing company can implement the basic rules for website promotion.  Incorporating these basics in the promotion of a website is a great effort for beginning the optimization process for a website. The company’s professionals can integrate these features in the site to start an optimization process.

Thus we can say that various tasks that can be done by search engine marketing company professionals are

• Submitting articles to different article sites
• Blog posting to different websites
• Link building through link exchange with relevant sites
• Participating in SEO forum discussions to promote your website.
• To make your website familiar in as many places as possible in the World Wide Web

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People usually love video, millions of Americans consume videos online and same is the case world over. A consumer is most likely to keep in mind and refer to a video in comparison to a print advertisement. These days video making is very economical as compared to the cost of a traditional commercial. Broadband is getting enormous popularity worldwide. Now people can watch videos without long download times or quality issues. Present generation considers video to be a reliable source of news and information. Online video for them is second to nature. Here are a few tips/hints for optimizing your video:

1) It is recommended that you create and submit a transcript for users and the search engines, add a transcript to each video file you’ve uploaded via your Video Status page. Create a Keyword Rich Title for your Transcript; include a brief introductory paragraph/synopsis that describes the subject matter of your transcript (and video) and be sure to publish your transcript.

2) Keep in mind that when users search for videos on search engines, often time they use the word “video” in their search. For example, “car racing video.” Therefore, in addition to the keywords that you are targeting, also be sure to include the word “video” or “videos” in your description, text, title, meta data, etc…

3) Just as with normal techniques for SEO, it is just as important that you develop links to your video for off-page search engine optimization. Try to get as many quality links to your video as possible. Perhaps submit to social bookmarking sites and friend’s blogs.

4) Create a video sitemap exclusively for your online video content so that engines can find all of your videos and understand the structure of your site more easily. This helps the web crawlers to locate your video files speedily and effortlessly.

5) It is very difficult for the web crawlers of any search engine to crawl into the video contents inside flash players so they usually prefer to stay away from such files. It is therefore advisable not to use such kind of file formats which discourages the web crawlers.

6) Create search engine friendly keyword URLs for your video pages. To do this, you can use mod-rewrite function or htaccess file so that the URLs are freely assessable and readable by the search engines.

7) The first thing that users see when browsing for or searching for videos is the video thumbnail. Research shows that the thumbnail you choose for your video can really effect the number of viewers that watch the video itself. Try to experiment with the thumbnails that you choose to see which ones create more interest and get seen more often by viewers.

Try to keep one video per page and put all video pages into the same directory or folder.

Besides the tips mentioned above for Video SEO, there are a few other guidelines to keep in mind:

9) Always make sure viewers are searching for your targeted keywords regularly. If not, try to find the closest related keywords being searched.

10) Allow users to submit comments and feedback on your videos. Studies show that viewers who offer feedback are those most likely to convert and take the desired action that you are trying to solicit, whether it be an email, website visit, or purchase.

http://www.targetseo.com one the leading search engine optimization firm provides total seo and sem (ppc) solution. Also provides video seo and Video Search engine optimization service like video shoot, video Search Engine Submission, Video sharing and video viral marketing. seo@targetseo.com

Fast growing social network Facebook has hit the 100 million users mark, according to a statement today by Dave Morin, the company’s Senior Platform Manager.

How does that compare to MySpace’s ascent? A guy named Rick appears to have become MySpace’s 100 millionth registered user in 2006. MySpace took 3 years after launch to hit that magic number; for Facebook it took 4 years and 6 months.

Drama
The first years of MySpace were characterized by music and spam, while Facebook’s beginnings were in college parties and drama. That drama continues today. For example, the company reports that only 20% of its 100 million users have visited the dramatically redesigned version of the site by clicking on a button at the top of their screen in recent weeks. Facebook users don’t like change.

The company wants to spin the 20% number as a positive embrace of the changes (and the ordinarily fabulous Eric Eldon at Venture Beat buys that spin for some reason) but in fact it fits in the history of conflict between Facebook and its users.

Innovation and Monetization
None the less, the site is growing by leaps and bounds. 100 million registered users probably includes a substantial number of regularly active users. Now if only the company could figure out how to monetize those numbers as well as they’d like.

We believe they will probably figure it out. More interesting to us is watching Facebook develop its feature set, leading then falling behind in innovation. 100 million registered users is a lot of people to innovate with.

Unfortunately for Facebook, sometimes it seems that those people are not interested in innovation or monetization - they just want to communicate with each other. I guess when you call yourself a “utility” some people expect you to remain unexciting.

Visit http://www.facebook.com

In a world that is becoming increasingly, seamlessly integrated and focused on collaborative working, Cloud Computing is a natural corollary. Industry has been talking about Cloud Computing being the next big wave in Open Source since 2003. However, Cloud Computing, an approach to shared infrastructure where large pools of systems are linked together to provide IT services, is now on the fast track.

And, companies are excited because Cloud Computing will allow corporate data centers to operate more like the Internet by enabling computing across a distributed, globally accessible fabric of resources, rather than on local machines or remote server systems. Organizations will be able to use these as much as they want and as wireless broadband connection options grow, wherever they need them.

Cloud Computing comprises a platform which dynamically provisions and configures servers as needed. Cloud applications are extended to be accessible through the Internet, using large data centers and powerful servers that host Web applications and Web services. Large corporates have started working on these aspects of the new and emerging open source with great zeal.

The idea of cloud computing models is expanding rapidly as the route to cost reduction and improving IT flexibility. By reducing expenses and labour associated with deploying, maintaining and upgrading business technology, IT departments can focus their limited resources on more strategic projects.

Also, the Business Web that was until now a static destination where one merely published and searched for information has evolved into a set of dynamic virtual workplaces where people create and share information in a flexible, easily accessible and constantly maturing way. This paradigm shift in the Internet is allowing applications to be developed in the cloud.

Again, since software is in the cloud, it can be constantly worked upon without any inconvenience to anyone and help technology keep pace with the dynamic web world, giving employees access to new technology without waiting for it to hit the market. Thus corporates are putting out projects for students to do research and make improvements on softwares. Companies such as IBM and Google are already working on Cloud Computing while others like Yahoo, Microsoft, Wipro, eBay and Salesforce.com are following suit.

But there are security risks that come with the use of cloud computing. They include problems related to compliance, availability, and data integrity. Limiting the use of cloud technology is a subtle issue that companies have to examine closely, measuring the risk against when and where cloud computing can be effectively deployed.

One big challenge for future development and innovations in Cloud Computing is the ability of the industry to get skilled persons. In fact the industry needs to develop skills in a number of new areas to release the potential of various possibilities that e-Science offers.

The advantages, however far outweigh the challenges and risks and therefore the industry is forging ahead with a number of exciting projects to get the best advantages possible from Cloud Computing. And, we might well see the clouds on cloud computing clearing out sooner than later.

- Thinkingaloud

In today’s context social networking is about connecting with people at a low cost with existing devices and technology. Until a few years ago it used to be that you had six degrees of separation to connect with anybody in the world. With the advent of networking tools and search it has become easier to span those six degrees of separation and the ability to connect is now just a couple of mouse clicks away.

In India social networking might evolve differently when compared to the USA or other countries. But, before delving deeper into how social networking will evolve in India let us look at what is social networking.

What is Social Networking? Social network is defined as “a social structure made of nodes (which are generally individuals or organizations) that are tied by one or more specific types of relations, such as values, visions, idea, financial exchange, friends, kinship, dislike, conflict, trade, web links, sexual relations, disease transmission (epidemiology), or airline routes.” (Wikipedia)

This social networking concept spread to the computer world in the 1970s when researchers envisioned people connecting and interacting via computers. So in the pre-Mosaic and pre-Netscape days of the197s to mid-1990s you had Usenet groups for various interests. For instance, soc.culture.indian was a Usenet group where many Indian students in the USA got their questions answered about travel, graduate programs or connecting with their classmates. Out of soc.culture.indian grew various Usenet groups for different Indian states and languages.

During the dotcom boom you had social networking groups like sixdegrees.com, classmates.com , epinion, and others. What was different about these groups was an instant ability to browse and search through archives in an easy way. Then in early 2002 a new avatar of social networking took off in a big way with the launch of Friendster, Orkut, MySpace, Facebook and Linkedin among others. What these sites have in common is a rich (including multimedia) feature set that allows for sharing information easily and some sites allow for integration of third-party widgets and applications. So, social networking in its different avatars has been around in the USA for over 30 years (if you factor in the Usenet groups.)

Viral Marketing India:
In India social networking is a relatively new concept due to obvious reasons: low penetration of PCs and laptops and patchy broadband connections. What that means is that while people were aware of these social networking groups and applications they had limited means to access them. However in the last four years the social networking landscape has changed quite a bit in India. In a relatively short period of time certain social networking sites like Orkut and Fropper appear to have taken off, and new ones like Linkedin and Facebook are beginning to find traction among Indian users. What is driving this traction is still unclear. Is it the novelty of being able to network with people? Or, is there a genuine interest driving this adoption?

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A few months ago we announced that Google testing a new product called “Google Knol”. Knols are authoritative articles about specific topics, written by people who know about those subjects. Today, they making Knol available to everyone.

The web contains vast amounts of information, but not everything worth knowing is on the web. An enormous amount of information resides in people’s heads: millions of people know useful things and billions more could benefit from that knowledge. Knol will encourage these people to contribute their knowledge online and make it accessible to everyone.

The key principle behind Knol is authorship. Every knol will have an author (or group of authors) who put their name behind their content. It’s their knol, their voice, their opinion. We expect that there will be multiple knols on the same subject, and we think that is good.

With Knol, Google introducing a new method for authors to work together that call “moderated collaboration.” With this feature, any reader can make suggested edits to a knol which the author may then choose to accept, reject, or modify before these contributions become visible to the public. This allows authors to accept suggestions from everyone in the world while remaining in control of their content. After all, their name is associated with it!

Knols include strong community tools which allow for many modes of interaction between readers and authors. People can submit comments, rate, or write a review of a knol. At the discretion of the author, a knol may include ads from our AdSense program. If an author chooses to include ads, Google will provide the author with a revenue share from the proceeds of those ad placements.

Google happy to announce an agreement with the New Yorker magazine which allows any author to add one cartoon per knol from the New Yorker’s extensive cartoon repository. Cartoons are an effective (and fun) way to make your point, even on the most serious topics.

Everyone knows something. See what people are writing about, then tell the world what you know: knol.google.com

Top Guinness Book of Records 2008 for Internet & Online Web

I have read Guinness Book of Recods, The section on “Internet” only got 2 pages and wasn’t even that surprising. Most of the stories there aren’t new except for a few…

* Paris Hilton and Orlando Bloom took the top spots for the most popular online news searches in 2006 but the most popular terms was “Bebo”, the social networking site akin to Facebook.

* Largest video sharing service is Youtube with 6.1 million uploaded videos, 45 terabytes of data. Ghyslain Raza’s “The Starwars Kid” clip is the most popular ever with an estimated combined 900 Million views, followed by Gary Brolsma dancing to the tune of Numa Numa (Dragostea din tei) with 700 Million views.

* NTT Docomo’s I-Mode of Japan is the largest Wireless Internet Provider with 45,687,117 subscribers by the end of January 2006. Interestingly, Smart now also offers the I-Mode to select Nokia phone models.

* Having befriended 1.6 Million MySpace users, Tila Tequila is the most popular friend in the social networking world.

* Blogger Kyle MacDonald holds the record for the most successful internet trade — that’s after he got a house at Kipling, Saskatchewan, Canada in exchange for his red paper clip in 2006.

The largest prize won for an “online bingo” was for $283,099 by Jo Collins in the UK back in April 2006. So, the next time you get an email to join an online bingo, think twice before hitting the “Spam” button. You might be in luck and land an entry in the Guiness Book of World Records.

http://www.worldamazingrecords.com - provides latest Guinness World Records and Indian Limca Book of Records Posting - Over 800 World Records from Across the World - Find Exclusive Stories, Videos, Photos and Amazing Facts.

Topseo.org & SEO Meetup Group of SEO / SEM in Ahmedabad Invited to Join International SEO Business Strategies Seminar Ahmedabad with Paid membership of TOPSEO.ORG

 About Our International SEO Business Strategies Program

Course Content -

Part 1. Search Engine Optimization (SEO) - 3 Hours. ( By Paavan Solanki )

- How to Find seo projects from International Market
- How to Start your own company / personal website
- How to choose proper Domain Names and Hosting
- Communication
- Proposal & Finalize Price
- Google Algoridham
- SEO Scope Document
- SEO Strategies & Checklist
 - Log Report / Google Analytics Analysis and Suggestion.
- Client Report submission - Ranking Report, Work Progress Report

Part 2 - Search Engine Marketing (SEM) / PPC

- How to Create PPC Account
- How to Start SEM Projects
- Online Google Demo.
- Keyword Analysis with LSI and Search Tools.
- Selection of keyword and Pricing
- Create Ads with Promotional text
- Rules and Guideline
- Connection with Google Analytics
- Create Various Funnel for Users Behaviour
- Start Campaign and Runtime Checking
- In depth SEM Analysis Report and ROI Tracking
- Maintenance of SEM Projects
Benefits.

- Free 1 Year Paid SEO Membership Topseo.org
- Free one page Company Profile / Individual Profile at Topseo.org with Subdomain
(yourname.topseo.org)
- Free Excess of Outsourcing SEO Projects
- Discount in Upcoming Trainings
- Name in Meetup Organizers.

Course Fees : INR 3500/- ( Including Lunch) (Advance Payment)

Time : 10.00 am to 5.00 PM  ( 1 to 2 Lunch)

Only for First 10 to 20 People - Please confirm your registration by 91-9825326777

Confirm Participant

Rahul Doshi
Krunal Soni
Sandip Dharak
mukesh kashyap
Jignesh Gohel
Gaurav Doshi
Amisha R Unadkat
Rajiv Dave
Sahil & Pavan Jethva
Harish Solanki
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pravish thomas

Interested people call Mr. Paavan Solanki - Head Moderator Topseo.org - at 91-9825326777 - For Membership http://seo.meetup.com/100

Location has to be decide later.

IBM and GESIA

Present

A Seminar on Cyber Crime, Cyber Security and Cyber Law

On Saturday, 26th July 2008, 9.30 am at Imperial 1, Hotel Pride, Judges Bungalow Road, Ahmedabad - 380015

DRAFT PROGRAM:-

9.30 AM to 9.40 AM - Registration

9.40 AM to 10.00 AM - Welcome Address by Mr Rajan Vasa - President, GESIA

10.00 AM to 10.10 AM - Keynote Address by Chief Guest

10.10 AM to 10.40 AM - A Presentation by Expert Faculty IBM India Pvt. Ltd.

10.40 AM to 11.10 AM - A Presentation by Expert Faculty IBM India Pvt. Ltd.

11.10 AM to 11.30 AM - Tea Break

11.30 AM to 12.00 PM - A Presentation on Security, Continuity and Privacy by Mr. Sameer Anja, KPMG

12.00 PM to 12.30 PM - A Presentation on Threats in Cyberspace for 2008 by Mr. Saumil Shah CEO, Net-Square Solutions Pvt. Ltd.

12.30 PM to 01.00 PM - A Presentation on Keeping your e-World secure by Mr. Bimal Bhavnani MIEL eSecurity Pvt. Ltd.

01.00 PM to 01.30 PM - Interactive Session

01.30 PM - Vote of Thanks followed by Lunch

Registration Fee:-

* One delegate free per member company and Rs. 250/- per additional delegate

* Rs. 500/- for non members and Corporates

* Rs. 250/- for Students

REGISTRATION FORM

Name of the Person:____________________________________________

Designation: ____________________________________________

Name of Organization:____________________________________________

Address: ____________________________________________

Tel: ________________Mobile:_________________Fax:________________

Email (required): ________________________

Note:

* Mode of payment is through Cash, DD or Cheque in favour of GESIA payable at Ahmedabad

* Delegate fee non-refundable but change in nomination accepted

* Prior Registration is essential

Please send your registration form alongwith participant fee to GESIA Secretariat at the earliest.

We are request to All Members of Topseo.org - Join this seminar, its very useful for all SEO, Webmasters, IT Managers and IT company owners.