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Mobile web is becoming easier to access after introducing iPhone and Android. Now-a-days smart phones are capturing market for revenue generation through mobile advertising. Popular brands are also in ground with their mobile websites for capturing mobile market share for better profit. It seems that after 2 or 3 years mobile SEO will also become hot trend in search industry, as this kind of boom we are facing for Internet marketing services. So let’s start with mobile seo.

Mobile SEO (Mobile search engine optimization) is a hybrid of search engine optimization and mobile marketing and a specific niche of both.

Mobile SEO is the process of improving the volume and quality of traffic to digital content from search engines via natural search results to users who entering mobile queries. Mobile seo is emphasizing on exclusively diverse style of search or with context in which the queries were entered.

Why Mobile SEO is essential for business?

Recent eMarketer report (June 2009) reveled that us mobile internet users will increase from 59.5 Million $ in 2008 to 134.3 Million $ in 2013 as you can see in below chart.

With the increasing rate of mobile internet users, business owners have more opportunity for additional revenue generation and increasing brand visibility among mobile subscribers / mobile opportunity through mobile search engine optimization.

Below example illustrates how mobile SEO will helpful for business owners for additional revenue earning.

For Instance, if you having hotel or restaurant in San Francisco bay area.  When users are in travel or away from home at that time, they are using mobile internet for finding local things like restaurants or hotels. If your business has mobile presence then its more chances to convert that visitor into your client of hotel or restaurant.

If your business doesn’t have mobile presence then you will not get any additional opportunity to increase your business brand visibility among mobile subscribers.

Mobile Marketing has additional market driver also as mobile handsets are always and available over pc/ Laptops. Such as young demographics, who spend their most of the time away from home and thus away from Pc/laptops.

Difference between Mobile SEO and Web SEO

Keyword – In Mobile SEO, there are short search terms or few characters like ring tones for optimizing while in Web SEO there are descriptive terms like web design services for optimizing.

Location – In Mobile SEO, its very critical to target any specific geographic location while in Web SEO, it is not critical to target specific geographic location.

Devices / Browser Standardization – In Mobile SEO, There are various mobile devices and browsers while in Web SEO web browsers are standardized.

Content Standardization – In Mobile SEO, there is poor content standardization while in Web SEO, content is generally good and keyword reach.

Content Format – In Mobile SEO, you will find mobile specific content it means no long descriptive content while Web SEO has generic content.

Mobile search engine–

Google, Yahoo, Windows Live and Aol are popular mobile search engines. Google is dominating in mobile search engine marketing share by securing 97% and other search engine contains 3% market share in mobile search engines. Peoples are likely to use Google for their mobile search as they are using Google for web search.

Mobile Search Engine Lists –

You can increase mobile visibility by submitting your mobile version of website into mobile search engines.

Yahoo! Mobile : http://siteexplorer.search.yahoo.com/mobilesubmit

Medio : http://medio.com/partners/addyourmobilesite/

Bango : http://www.bango.com

Taptu : http://taptu.com/a/submit?ps=Q1A9b *has iPhone app*

Sprint : https://developer.sprint.com/site/global/home/p_home.jsp

Crispy : http://www.crispyweb.com/submitmobile.htm

Abphone : http://www.abphone.com

Vtap : http://www.vtap.com/index.html

AOL : http://wap.aol.com

Dotmobi : http://mtld.mobi/sitesubmit

Targetseo.com - Mobile SEO Company India provides mobile search engine optimization, mobile search marketing and Mobile SEO Traffic Building Services. Please mail seo@targetseo.com for more detail

According to a report on the Wall Street Journal, search engine giant Google is testing a new TV search service in partnership with Dish Network, which will be capable of allowing users to search for TV programs and online videos right from their internet enabled TV sets.

Users will be able to search for their favorite TV programs thanks to the soon-to-be-launched internet friendly set top boxes which will have Google software installed in them.

The TV search technology will also allow Dish TV users to create their own video playlists with the help of a keyboard.

The Wall Street Journal also reported that people familiar with the matter had revealed that the new Google TV search service has been in testing phase for the past one year and is being used by some Google employees and their families.

It seems that Google is planning to bring online advertising based on keywords and searches to TV users and expand its already massive online presence.
Interestingly, the Dish set top boxes will come with Google’s Android operating system, allowing the platform to grow beyond the smartphone and mobile phone markets.

According to a study conducted back in 2008, almost half the people purchasing television sets had showed enthusiasm at the prospect of internet enabled TV sets.

Integrated Systems Management, Inc. (ISM) is a US-based software development firm in business for nearly 20 years. ISM is a leader in Internet consulting, eBusiness, QA Services and Staff Augmentation.

You can visit our website at www.ismnet.com to know more about our company

About OmniMD^™

OmniMD™ is a developer of HIPAA compliant Internet-based enterprise clinical solutions, designed to fully automate the work-flow of contemporary healthcare organizations. The company is a division of Integrated Systems Management, Inc. (ISM). With its comprehensive product modules, the OmniMD™ suite effectively automates all the processes within a practice. Acting as a single gateway it integrates the complete staff across all processes - the pharmacy, billing systems, transcription services, laboratory and the insurance company combination of product and services.

You can visit our website at www.OmniMD.com to know more about our product.

We are looking for SEO profiles for the same product for Ahmedabad.

Prime Responsibilities:

Ø Knowledge of online marketing and search engine optimization

Ø Using web tools to track site traffic, rankings, and ultimately sales.

Ø Researching and resolving HTML code and content, link architecture and navigation issues

Ø Continually monitoring organic search rankings to increase traffic and sales

Ø Clear understanding of SEO, affiliate marketing and pay-per-click advertising

Ø Researching keywords using Google, Overture, WordTracker and internal tools.

Ø Excellent Internet and computer skills

For more details about the company, please visit our below mentioned URL. And if you are interested, revert back with your updated resume(with Current CTC, Location and employer).

Please send your resume on SAShah@ismnet.com - Ms. Silky Shah

Dollar payments by thousands of small and medium Indian businesses have been stuck over the last three weeks, after US online payments company PayPal suspended payment transaction to and from India over regulatory issues. PayPal’s move followed questions from the Reserve Bank of India (RBI) about whether the US firm complies with laws on cross-border money transfers. Over 7,000 complaints, from customers who are unable to trace their money, have flooded internet portals and blogs.
On January 28 this year, the RBI clamped down on PayPal for carrying out interbank money transfers without a requisite licence. PayPal, which manages over 190 million accounts in 194 countries, responded by suspending monetary transfers to and from India, a move that has affected 30,000-40,000 businesses and individuals. Even as the outage is likely to continue in March, PayPal India officials were inaccessible for comment. Neither Farhad Irani, PayPal’s Asia Pacific head, responded to an e-mailed questionnaire nor eBay India’s spokesperson.

Meanwhile, small businesses are bearing the brunt of the impasse. Mahendra Sharma, chief executive of IT companies in India, a Web solutions company, had requested withdrawal of $6,500 made to a US client via his PayPal account. “I assume it is nowhere in the system, because till date, I am unable to trace it; it is neither in my PayPal account nor in my bank. PayPal simply apologises for the inconvenience and says that it is ‘working on it’, but has no clear explanation to offer,” Sharma fumed. PayPal users were first told on February 3 that the portal was in the process of upgrading its systems.

Krithika, a director with Chennai-based website design firm Anis Info Web, is yet to trace her $2,000, transacted to a US client on February 1. “They promised to reverse the money to my bank account which they didn’t. It’s not there in the PayPal account either. There is no clear time window on when I will get to know the fate of my money.”

PayPal has become the standard mode for making payments and withdrawals to many Indian SMBs and freelance programmers, bypassing the high processing fees of conventional banking channels. Companies noted that banks typically charge between $40-$50 as transfer fees per $1,000 transacted. Making a snappy money transfer via credit card on PayPal was viewed as a cheaper and better option.

According to users of PayPal, while the portal does not have investment bank status, it has been performing the functions of an investment bank. “If they did not have the RBI approval for conducting bank-to-bank transfers, why did they start money transfer operations? In the event of them going ahead with processing business transactions and charging fees for the same, RBI should have stopped them early on. Too many transactions are blocked, with absolutely no clarity on payment and withdrawal status,” said the CEO of a trading company, who finds himself unable to access the $15,000 which he sent via PayPal earlier this month.

Defining himself as a “creditor” in a purely legal sense, the CEO said that PayPal users are likely to form pressure groups to press their case with the RBI. “We are unable to understand PayPal’s reticence and lack of transparency with customers.”

Saurabh Bhandari, CEO of Indore-based Flair Solutions, said, “My money with them is untraceable at present, and my complaints are still unresolved. Practically anybody in India who does business with small clients in the US have been using PayPal because they trust them. But this trust is disappearing.”

“We are working on a consensus among affected users and exploring legal options, if the status of the money remains unclarified by PayPal,” added Sharma, who has written to the RBI’s Mumbai branch for a clarification on the issue.

- Business Standard

- Targetseo.com - SEO India

Search Engine Optimisation - Team Lead - (Mumbai)

Skills - We’re not asking for you to have any fancy qualifications or recommendations. All you need to have is:

• Strong in verbal, numerical and strategic reasoning: if you’re the type who’ll do well at GMAT or CAT, then run away from a boring MBA degree and start managing global brand marketing here from day 1.
  
• You have a passion for the internet and online marketing – you believe the traditional world of media has played its course and digital is the future.
  
• You’re keen to grow your career in Mumbai.
  
• You’re a quick learner – we do train you well – but we set you free real soon on your own brands – we assume you don’t need too much spoon-feeding.

Your task at hand:

• Ability to come up with required SEO strategies meeting Client requirements. Research and analytical background.
  
• Ownership and accountability of campaigns.
  
• Quality Assurance – Quality of deliverables by teams.
  
• Client Interactions – Interaction with clients whenever required with a sound knowledge of all technical issues related to search engines and SEO friendly websites.
  
• Project Management: Strong at project planning & strategy, keeping up to timely project schedules. Continuous process enhancements.
  
• Implementation of SEO program : on page, off page optimization, Site Audits, Keyword, Research, Head and Body Recommendations, Technical Recommendations and forum search and competitor analysis.
  
• Knowledge of tools, websites, blogs on SEO/SMO, sound knowledge of Google Webmaster guidelines and Google analytics tool, keyword research tool.
  
• To work with the communication partners in each team: Writer, Designer, SEM specialist, Analyst to create compelling and result-driving communication for clients.
  
• To be responsible for all social media communication that expresses the communication needs of the client.
  
• Team building and Training – sharing knowledge, training the new executives and other team members.

Timing: Immediate

Company : http://www.pinstorm.com

Pinstorm turned 5 years old on May 1, 2009 and is based out of offices in Bombay, Delhi in India, along with offices in Singapore, Malaysia, United States and most recently, Switzerland. We service clients in North America, Europe, Australia and Asia from these offices.