Archive for the ‘SEO Case Study’ Category
How SEO Can Help Your Business
Learn about SEO and how it can be more useful than paid ads. Understand why SEO is important and how it helps a website to drive business.
It has been found that in such a tough economy, it is very difficult to survive without a website. But just building a website isn’t enough. After launching your site, you need to work on launching an SEO campaign as well. In other words, if you want to increase sales and increase the traffic to your website, you need to consider seeking out professional SEO services from an experienced SEO company.
However, many people are confused over the term ‘SEO.’ They don’t know exactly what SEO is and how it helps their website. SEO stands for “search engine optimization,” a systematic approach developed by web marketing professionals to optimize the page rank of your site in various search engines and drive maximum traffic towards your site. The goal of SEO is to ensure that if your customer type in certain targeted keywords or keyword phrases for your business, your site appears on the top list of search engine results.
If we compare paid advertising and SEO, many people find SEO more effective and affordable than paid advertising. For this reason, many successful companies in the United States and elsewhere opt for search engine optimization services to drive traffic and increase sales of their products or services.
Another benefit of search engine optimization is that the firm gains long-lasting results which are more effective than paid ads. SEO not only increases traffic, but also helps website promotion on search engines, along with providing valuable social exposure. This, in turn, helps to increase your website’s conversion rate and also helps to boost the perceived quality of your site, thus attracting potential customers to visit again. For effective and advanced search engine optimization tools for increasing the search engine rankings of your site, contact The Search Engine Guys today.
Joe Devine
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Austin
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Role of Unique Content in Google Ranking
The internet was created on the basis of sharing content. Google’s algorithms are designed to scan the text and code of a website to evaluate the relevancy of a certain page which it then categorises for specific search terms so the user gets the most relevant results possible. If you have no content or your content is irrelevant or poorly structured, then it can make search engine marketing extremely difficult. We have knocked together basic guidelines for SEO friendly content:
Unique Content
“Content is King” is the phrase that was coined by the media mogul Sumner Redstone. This is true to a certain degree however we have made a slight adjustment for search engine marketing; coining the phrase “unique content is queen”. It might seem like a simple short term solution to copy content from a competitor or a Wikipedia page, however Google will pick up this pretty quickly and you can get penalised or even banned from Google.
Document Structure
When putting together your document there has to be a balance of aesthetic, usability and search engine optimisation. Some webmasters go for all singing and dancing flash homepages which look great but are not designed for search engine marketing. The search engine spider needs to be directed through your webpage to the sections confirming relevancy. This is done by formatting the document structure using a series of headings which should correspond to your main keywords for that page.
Keyword Specific Content
A massive part of all search engine marketing is based on the relevancy and search volumes of keywords. After performing keyword research to find what are the most relevant and profitable keywords for your webpage, it is important to have those keywords reoccur in your document. The number of times keywords appear is called keyword density. It is essential to have an organic keyword density however pushing certain keywords too hard in any document can cause penalties within search engines.
Contextual Links
A search engine spider travels the internet using links as paths to different documents. This means that internal links are extremely useful for directing the search engine spider deeper into relevant pages of you website. This is especially true when the links are made contextually and on anchor text that is relevant to the page the link leads to.
Many webmasters shy away from content as sometimes large chunks of content can be counterproductive when you are simply trying to direct people to a product. However relevant, well structured and keyword specific content is essential for successful search engine marketing. There are methods of content presentation which can reach a good balance between aesthetic, functionality and search engine optimisation. For more details please feel free to contact a member of the team today.
About Company
Targetseo.com one the leading seo company India provides SEO Friendly Content Writing with Research of Latent Semantic Indexing, Natural Language Processing, Human Language Processing. SEO Content Writing includes Web Content, Article Writing, Press Release Writing, Copy Righting and Blog Writing Services - please contact on seo@targetseo.com for more details.
Bhuvan - India’s own Desi Google Earth
Google Earth is a pioneer as far as giving public access to amazing satellite photographs, way back in 2005. But now taking on the mighty Google Earth is India’s very own Bhuvan, which was launched on August 12. Let’s take it for a spin to see how it fares.
Alright before we go into Bhuvan, let’s get some facts and expectations straight…
1. Bhuvan means Earth in Hindi and Sanskrit
2. Bhuvan is developed by ISRO, Indian Space Research Organisation (Informative Wikipedia link recommended) with a very important role played by National Remote Sensing Agency (Wikipedia link)
3. Data is provided by satellites including Cartosat-1 & 2 and Resourcesat-1 to get the best possible imagery for India. To know more about the satellites used, click here.
3. Bhuvan isn’t made from scratch, but is based on TerraExplorer software - a product of Skyline Software Systems.
4. Bhuvan hopes to offer superior imagery of Indian locations specifically with spatial resolutions ranging from 10 m to 100 m. But this kind of detail isn’t readily available yet. If it were, Bhuvan would then be better than the free version of Google Earth, which can display up to 200m.
5. The imagery will steer clear of all sensitive military installations in India for obvious security concerns. So expect blurry or sections entirely missing. This is especially true due to the fact that Mumbai terrorist Azam Ameer Qasab claimed that Google Earth was used for planning attacks.
6. Much like Apple Time Capsule (though not as elegant), Bhuvan offers various dates where you can rollback and see the difference between new and old imagery.
7. Bhuvan claims that instead of every four years or so, its images will be upgraded every year. (This is a little hard to swallow as of now and remains to be seen)
8. Bhuvan packs a lot of data that Google lacks, such as on weather, water bodies and population details of various administrative units.
To know detailed features, jump to ISROBHUVAN’s blog. (Note: The blog seems unofficial)
Free Download for Bhuvan - System Requirement
Installation is something that is taken for granted nowadays, it is something that has been greased over the years to be a very smooth process. Bhuvan’s installation too was an equally well-greased, however finding the damn download and figuring out what was wrong with it was a pain. Let me explain, my troubles started as I had downloaded an older Bhuvan setup, which I didn’t know about + using the unrecommended Firefox I couldn’t for the life of me understand what was going on.
Apparently Bhuvan works with only Internet Explorer, so before you go through a painful process like I did; here are the minimum system specs you need.
As per Bhuvan’s unofficial blog
Operating System: Windows XP/Vista;
CPU: Pentium 4 2.4GHz+ or AMD 2400 XP+
System Memory (RAM): 512MB
Hard Disk: 2GB free space
Network Speed: 768 Kbits/sec
Graphics Card: 3D-capable with 32MB of VRAM
Screen: 1280 1024, 32-bit True Colour
Except for the main system, internet speed and screen resolution is exceptionally high for an average system. To have an internet speed of 768Kbits/sec is almost double the cost of 256Kbits/sec and this in no way is optimized for a normal broadband connection; broadband defined by TRAI in India is minimum 256Kbits/sec. By the way Tata Broadband has some great schemes in these speeds.
But considering that those on MTNL’s broadband service will be very lucky to get smooth performance, as even regular MTNL’s speeds are anyway from 256Kbits to 2MB max. For those like me with a fixed 384Kbits/sec (Tata line) are strictly under the Minimum spec. However, MTNL users be warned, watch your Bhuvan/Google Earth usage, as downloading so many images so fast will definitely eat your bandwidth.
Secondly, a screen resolution of 1280×1024 is quite a high resolution, as most people still use the ever popular 1024×768 or basic wide-screen of 1440×900. Brief testing on 1024×768 did not cause any issues, but yes the screen size to view Earth is much smaller. However, I do not understand the logic of recommending this as the minimum spec. A minimum spec is the least something needs to function, I do not think Bhuvan needs 1280×1024 as minimum, it probably is not optimum either, just mid level.
I’m happy and proud that the Indian Government is taking the right initiative toward developing such an app. But Bhuvan is strictly in Beta stage, especially as far as usability is concerned, and the horrid website definitely needs a major overhaul. But at the same time if the proposed features come to fruition, it will be much better than Google Earth’s rendition of India. Though of India alone!
It is really nice to see that a specialised app like this being developed for India by the Indian Government. Who knows, when it does catch up, it could use higher images for rest of the world.
But as of today, I wouldn’t recommend this app to anyone. It simply doesn’t give any value as yet. But I know I would definitely like to revisit Bhuvan in the coming months when it matures. And yes, I’m eagerly awaiting it.
Take a look at Bhuvan and tell us what you think about it. http://bhuvan.nrsc.gov.in/
Bhuvan Video - India’s own Desi Google Earth
Source : http://www.techtree.com
Top Mesothelioma Attorneys Houston, Texas Re-Launches Website
Williams Kherkher, a mesothelioma law firm in Texas, has announced the re-launch of its website. The mesothelioma and asbestos attorneys of Williams Kherkher deal exclusively with asbestos lawsuit.
The mesothelioma and asbestos attorneys of Williams Kherkher announce the re-launch of their website. The website has come up with some varied features such as treatment, legal options and detailed information about mesothelioma and asbestos related illnesses.
William Kherkher, for over twenty five years, has been fighting for the rights of asbestos victims and their families. The mesothelioma and asbestos attorneys of William Kherkher have litigated several mesothelioma and asbestos cases and possess a great deal of knowledge and experience about the disease.
Williams Kherkher has relaunched its site to provide users worldwide with a better understanding of mesothelioma disease, treatments available to them and legal rights regarding mesothelioma while maintaining the same level of professionalism.
In recent years, the dread of asbestos has been increased tremendously because asbestos fibres can cause cancer. Employees are exposed to asbestos by numerous companies which are aware of the hazardous effects of this material. Hence, mesothelioma attorneys are constantly spreading awareness about this matter.
Fighting mesothelioma can be very expensive. Medical care for this disease is costly, and there is no price tag for pain and suffering. For all these reasons and more, it is a good idea to consider taking legal action against those at fault.
The mesothelioma attorneys of Williams Kherkher work industriously to get justice on behalf of their clients who suffer either from mesothelioma or other asbestos diseases. The firm possesses experienced attorneys who are successful in achieving results for their clients. So far, Williams Kherkher has represented 30,000 clients and possesses a victorious track record in a wide variety of legal matters.
At Williams Kherkher, the initial consultation will be free of charge. The person will also receive the attorney best suited for his/her case who will not only fight for the compensation, but will follow up with him/her regularly.
Display advertising boosts results from search: study
For those who can afford it, a combination of display advertising together with search marketing will make a lot of sense. There is a direct correlation between the two, according to a new study which has been reported by eMarketer.
That such a correlation existed was always taken for granted by marketers, but it is good to see numbers demonstrating it. An excerpt from the eMarketer article:
David Hallerman, senior analyst at eMarketer, agreed that display can boost search. “There is a connection between display and search ads,” he said. “Marketers know this intuitively. Often it’s not the search ad alone that gets consumers to act, but the context of all the marketing that preceded it.”
eMarketer predicts that search and display ads will retain the highest share of online ad spending formats through 2013, and will be the only formats to maintain double-digit share through that period.
