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Archive for the ‘Mobile Marketing’ Category

At an unprecedented pace, the web is undergoing transformations and so are businesses and marketers. In the past, organisations were contented with the presence of their sole representatives (website) on the internet arena but soon they realized that their mere presence will not meet the intentions. It necessitates Promotion! Eventually, those websites turned into cost centres and electronic broachers that were not optimized. Subsequently, the real quest for the traffic began and companies started juggling around in the pursuit of internet marketing tools.

Connoisseurs believe that the foremost search engines like Google, Yahoo, MSN, AOL and AltaVista are the world’s best mediums for promotion. Factually, the traffic generated by these prominent search engines is approximately equal to the population of a European country. You can’t even imagine the overall business potential of the search engine promotions. Now what you think, mere existence on the web will solve your purpose? Truthfully it’ll not, retaining a personal URL will not flourish your website. You ought to comprehend the vitality of Search Engine Optimization if you want the targeted traffic to visit your website day after day.

Search Engine Optimization is a singleton formula being applied by every website owner today. If applied strategically and intelligently, this SEO formula can unquestionably generate countless visitors for your website.

Targetseo.com can certainly assist you in the process search engine optimization. Catering numerous clients with SEO services on the daily basis, Targetseo.com excels in Search Engine Optimization and planning. Our adept SEO experts will channelize all the requisite resources and means to optimize your website on the internet ground. Following are the indispensable steps which our experts will take while optimizing your website:-

Audit the Website and WebPages.
In Coordination with the client we’ll target market identification.
Research and finalization of the apt keywords or key phrases.
Targeting, selecting and constructing a plan for the major Directories and Search Engines.
Based on SEO compliance rule, we’ll optimize the web pages.
Link building and link exchange programs.
Follow-up of Search Engine Listing and reengineering (based on the outcome).
Execution of submission scheduler and maintenance drill.
Continual analytics (SEO/ Traffic/Web) and reporting.

Perhaps, Targetseo.com is the only SEO service provider on the web that implements Search Engine Optimization strategies and invests intellectual capital while meticulously promoting your website.

SEO India Targetseo.com offers affordable and reliable SEO services for promotions and advertising. SEO India Targetseo.com is the most excellent and offers the potential Internet market is acting to promote the site and its contents. SEO India Targetseo.com provides cheap and reasonably priced SEO services to website owners worldwide. SEO India Targetseo.com focuses its marketing strategy by the best internet marketing techniques. The technology uses the Internet as a marketing tool for SEO services its products and services. The internet marketing techniques are cheap, and offer reliable services and methods for potential corporate customers.

The Targetseo.com, a seo expert India slick search engine always guards on the Web traffic on the site. Enormous traffic on the website leads to higher sales, revenues and profits on the site. Targetseo.com, India is professional and works as a SEO consultant for various companies in the world, whether small or large businesses covered by internet marketing practices by SEO India Targetseo.com. SEO best advice and guidance from professionals in the company to promote the functionality and business services companies seeking growth.

Off-Page and On-Page seo techniques are followed by the highly talented and professional SEO by SEO India Targetseo.com. A SEO method targetseo follows is unique and foremost. SEO India follows White-hat seo methods to ensure the best performance and results.

Targetseo - SEO Company India offers different types of seo plans for different organization. From simple seo to advanced seo services we have plans for every business need. SEO India also offers manual directory submissions and manual article submissions at an affordable rate. All submissions are done manually, no software or bots used in seo methods.

his article is for those of you who are learning search engine optimization (SEO) or working in the field with a view to starting your own SEO business or on-selling your services as an SEO contractor or freelancer.

How to Do SEO Business Planning and Preparation

First up, you need to think about what type of SEO services you are going to provide and what type of goals you would like your business to achieve. You’ll need to prepare a business plan and answer questions such as the following:

• Will I require finance?
• What are my long and short term goals?
• How will I market my business?
• Who are my potential customers?
• Who are my competitors?
• What services will I offer?
• What should my business / trading name be?

Getting Started

Next, you need to decide how to set up your business structure. You’ll need to answer questions like:

• How will I structure my business? Will I be a sole trader? A partnership? A company?
• Will I need to hire staff?
• What taxes will I be liable for?
• Do I need to create a business bank account?
• What type of business stationery/marketing materials do I need?

Your Workplace

A key component of your new business is its location. Ask yourself questions such as:

• Do I need to rent commercial office space or serviced offices?
• Can I work from home?
• Can I claim home office expenses?
• Do I have a dedicated workspace?
• Can clients access my workplace easily?
• Do I need to purchase equipment or furniture?
• Should I buy a desktop or laptop computer?
• Do I have adequate room for extra staff?
• Can I set and stick to reasonable working hours?

Tools of the Trade

In the SEO business, there are quite a few “must have” tools of the trade that you will find indispensable. Some of these are huge time-savers and others are vital if you run an online business. These include:

Hardware

• At least one desktop computer with plenty of memory and hard drive capacity
• Broadband, ISDN or Wireless Internet connection
• Separate phone/fax lines
• A cell phone and/or palmtop
• A reliable fax machine or PC fax software*
• An answering machine*
• A printer / scanner / copier*
• A file cabinet / desktop filing system
• A large desk with drawers
• A comfortable, ergonomic office chair

* There are a large number of product manufacturers that offer a combination of all these elements in the one machine.

Software / Tools

There’s plenty of tools and software available to help the busy SEO / SEM operator. Here are some of my favorites:

• Freshbooks Invoicing and Timesheets
• Keyword Discovery
• Proposal Kit Proposal Creation Software
• ClickTracks Log File Analysis Software

You’ll find other tools and software in my articles 20 Must-Have Search Engine Marketing Tools and 20 MORE Must-Have Search Engine Marketing Tools.

Subscriptions

• Search Engine Watch
• The Search Light
• Search Engine Marketing News
• High Ranking’s Advisor
• Search Engine Report
• Search Day
• Marketing Pilgrim
• Pandia

Books / E-books

• Search Engine Visibility
• The Nitty Gritty of Writing for the Search Engines
• Ring Bell For Service Usability Report

Memberships

• SEO Consultants
• SEO Pros
• SEMPO

Open for Business!

When you’re ready to start business, you need to spread the word about your business and start dealing with clients. You’ll need to address things like:

• What domain name should I buy?
• Can I design my own web site?
• How will I market my business online?
• How will I promote my business offline?
• What are my short and long term marketing goals?
• What clients do I want to attract?
• How will I invoice clients?
• How do I want clients to contact me?
• What type of client contract do I need?

Getting Clients

Finding clients can be difficult for new business start-ups. You haven’t yet developed a reputation and you have no clients to vouch for the quality of your services. Here are a couple of suggestions for attracting new clients:

• Ask friends and family if they need or know of anyone seeking SEO services.
• Approach your favorite charities and offer to do some pro-bono work in return for publicity and use of their case studies.
• Join SEO industry organizations like the SEO Consultants Directory.
• Spread the word you are open for business.
• Hang out at SEO forums and chat rooms offering free advice.
• Commence a PPC campaign targeting persons seeking SEO services.
• Optimize your own site so you rank high for SEO related searches!

Other Considerations

• Having a watertight contract
• Having a professional services proposal (e.g. Proposal Kit)
• Business and indemnity insurance

Keeping Clients

Once you have your clients, keep them happy. Try to address these issues:

• How can I provide the best customer service?
• How can I solicit client feedback on my services?
• Should I offer a satisfaction guarantee?
• Is my contract client-friendly?
• How can I reward my best clients?
• What can I on-sell to my clients? (Would you like fries with that?)
• Do I want to give my clients corporate gifts?
• How should I regularly keep in touch with clients?

Working in the SEO Industry

The SEO industry is a strange beast. It’s growing enormously fast, due to the boom in search and so the demand for search engine optimization services is huge. However it is also plagued with a bad reputation, thanks to a handful of fast-talking, money-grabbing companies claiming to be SEO experts and taking advantage of web site owners with little knowledge of how search engines work.

For this reason, if you choose to work in the SEO industry, you may come across some skepticism and doubt from clients who have been burned by shoddy operators in the past. You’ll need to work extra hard at overcoming client fears and proving the value of your services.

But as long as you truly know what you are doing, can prove the ROI on your services, educate your clients about the SEO process, use ethical business practices and follow the guidelines set down by the search engines, you should build up a good reputation quickly.

Here are some resources that will help you in this direction:

• Search Marketing Benchmark Guide 2008
• Writing Useful Articles That Readers Will Love (Finding Your SEO Niche)
• Google Information for Webmasters: SEOs
• Questions to Ask Before Hiring a SEO Company
• Selecting a Search Engine Optimization Company
• What SEOs Expect From Their Clients
• Working Well With Your Search Engine Optimization Firm
• Let Your Trusted SEO Do Their Job
• Search Engine Optimization

Getting Help

Even if you’re a seasoned pro at search engine optimization, there’s always something more to learn. Occasionally, there will be times when something has you completely baffled or you don’t quite know how to handle a particular client situation. That’s when you need a little advice or guidance from your peers.

The following forums are popular hang-outs for persons in the SEO industry. Whether you’re a novice or veteran, you’ll always learn something new, make new friends and possibly even get new clients by visiting regularly and contributing your time to the webmaster community:

• Cre8asite Forums
• SEO-News Forum
• High Rankings Search Engine Optimization Forum
• SearchEngineWatch Forums
• Webmaster World
• Search Engine Forums
• SitePoint Forums

Growing Your Business

After you’ve been in business for a while, there comes a time when you’ll need to decide whether to expand and take on more and more clients or to cap your growth capacity and turn down new projects. Here are some things to consider when that time comes:

• Do I want to expand my business?
• Do I really need more clients?
• Can I hire more staff?
• Should I take on an admin person or virtual assistant?
• Should I take on temporary or contract staff?
• Can I outsource some aspects to specialists?

Pitfalls to Avoid

Here are a few common pitfalls to avoid when running your own business:

• Don’t fail to create a business plan and update it regularly. Small businesses don’t plan to fail, they fail to plan.
• Don’t let bad creditors get away with it – always chase overdue invoices before they cause a cash-flow problem and make sure your Terms of Trade are clearly available on your site, on your invoice and in your proposals.
• Don’t get caught up on administrative tasks. Delegate them where possible so you can concentrate on your clients and your business.
• Don’t forget to communicate with your staff regularly. Make use of collaboration software to manage your client projects effectively.
• Don’t take on more clients than you can handle.
• Don’t discount your services if you can help it – recognize the value of your knowledge, time and services.
• Don’t lose sight of your goals – spend at least one day per week on marketing and business development.
• Don’t spread yourself too thin. It’s better to let someone else handle a client than do a poor job of it yourself.
• Don’t become a workaholic, make sure you work reasonable hours and take regular vacations with your family.
• Don’t burn-out. Keep asking: Am I enjoying myself? Remember to have fun!!

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Ahmedabad in Gujarat is fast becoming a major IT hub in India, said industry experts here Friday. Their comments came in the wake of union Science and Technology Minister Kapil Sibal’s comment Monday that Gujarat was lacking in the IT sector.

IT players in the state hotly contested Sibal’s views. They said although Gujarat was a late starter, it had taken several steps to catch up with the leaders and will soon be counted as the major IT hub of India.

Paavan Solanki, renowned search engine consultant and founder of seo firm http://www.targetseo.com , said  SEO industry was surging ahead in the state thanks to strong government support. ‘Players who have located their operations in Ahmedabad Gujarat are happy with the way things were moving. In the next six to eight months, people will experience the force of IT industry in the state,’ said Solanki.

The IT head Third Generation Resource,  http://www.development-india.com Mr. Ruchit Patel,   said that there was now keen awareness in Gujarat that IT was the backbone of all operations. ‘There is a strong movement in the state to have the IT backbone,’ Patel said.

Dr. Shailesh Thaker, CLO of knowledge inc http://www.drshaileshthaker.co.in  and management thinker, said IT had a strong presence in Gujarat.

‘There are chip design companies, leading BPOs as well as KPOs. Globally branded firms have their presence in Gujarat. Nasscom (National Association of Software and Services Companies) has ranked Ahmedabad to be among the top five Indian destinations for business process and knowledge process outsourcing,’ thaker stressed.

Industry players in the state pointed out the fact that the IT Summit held in December 2006 was extremely successful.

Nineteen companies signed memoranda of understanding (MoUs) for investments totalling Rs.110.67 billion at the summit.Of the 19 companies, nine were IT park developers, one telecom service provider and nine software and ITeS companies.

Notable among them were Nipiam InfoTech with plans for an IT park in Vadodara with an investment of Rs.26 billion.

Fascel Ltd (Hutch) inked an intent to invest Rs.25 billion for setting up a 2,500-seat call centre, putting up a 4,500 km optical fibre network for lease line solutions and setting up retail points across the state for providing GSM and enterprise solutions. The other bigwigs included DLF Commercial, which will set up three IT parks - in Gandhinagar, Ahmedabad and Vadodara.

Aqualine Properties Ltd, part of the Raheja Corp, signed in for an investment of Rs.12 billion to set up an IT special economic zone in Gandhinagar.

According to a survey conducted by the Internet and Mobile Association of India (IAMAI), 20 million Indians use Internet everyday. The survey also shows that 36 percent of all web users are from small towns like Kolhapur, Thrissur and Panipat, reports Jaimon Joseph from CNN-IBN.

“We did the survey across 31 cities in the country, among 19,000 households, 68,000 individuals,” said President, Internet and Mobile Association of India Dr. Subho Ray. “While we are happy to note that people in the smaller towns are taking to internet seriously, for a deeper engagement we need to provide them the best innovations in the language of their choice, at an access cost that does not pinch and through a device that they have. Only then this engagement is going to be sustainable.” However, the figure is comparatively more than metros. In a nation of a billion plus population, just 71 million people claimed to have used internet in 2009.

However, school and college students are the largest group of web users, young males too have a sizable chunk. Whereas women have a tiny presence. Cyber cafes are the favorite place to log in from, with free office internet coming a close second. While a quarter of all users log in from home, about two million Indians surf the web on their phones.

Checking e-mail is India’s favourite web activity. Downloading and social networking comes a close second. Finally, just 16 percent of users get the news updates from the web.

“Factors like an increased popularity of smart phones and the imminent arrival of 3G networks means more people will access the web on their mobiles. By next year we expect the figures to double, “said Ray.

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Mobile web is becoming easier to access after introducing iPhone and Android. Now-a-days smart phones are capturing market for revenue generation through mobile advertising. Popular brands are also in ground with their mobile websites for capturing mobile market share for better profit. It seems that after 2 or 3 years mobile SEO will also become hot trend in search industry, as this kind of boom we are facing for Internet marketing services. So let’s start with mobile seo.

Mobile SEO (Mobile search engine optimization) is a hybrid of search engine optimization and mobile marketing and a specific niche of both.

Mobile SEO is the process of improving the volume and quality of traffic to digital content from search engines via natural search results to users who entering mobile queries. Mobile seo is emphasizing on exclusively diverse style of search or with context in which the queries were entered.

Why Mobile SEO is essential for business?

Recent eMarketer report (June 2009) reveled that us mobile internet users will increase from 59.5 Million $ in 2008 to 134.3 Million $ in 2013 as you can see in below chart.

With the increasing rate of mobile internet users, business owners have more opportunity for additional revenue generation and increasing brand visibility among mobile subscribers / mobile opportunity through mobile search engine optimization.

Below example illustrates how mobile SEO will helpful for business owners for additional revenue earning.

For Instance, if you having hotel or restaurant in San Francisco bay area.  When users are in travel or away from home at that time, they are using mobile internet for finding local things like restaurants or hotels. If your business has mobile presence then its more chances to convert that visitor into your client of hotel or restaurant.

If your business doesn’t have mobile presence then you will not get any additional opportunity to increase your business brand visibility among mobile subscribers.

Mobile Marketing has additional market driver also as mobile handsets are always and available over pc/ Laptops. Such as young demographics, who spend their most of the time away from home and thus away from Pc/laptops.

Difference between Mobile SEO and Web SEO

Keyword – In Mobile SEO, there are short search terms or few characters like ring tones for optimizing while in Web SEO there are descriptive terms like web design services for optimizing.

Location – In Mobile SEO, its very critical to target any specific geographic location while in Web SEO, it is not critical to target specific geographic location.

Devices / Browser Standardization – In Mobile SEO, There are various mobile devices and browsers while in Web SEO web browsers are standardized.

Content Standardization – In Mobile SEO, there is poor content standardization while in Web SEO, content is generally good and keyword reach.

Content Format – In Mobile SEO, you will find mobile specific content it means no long descriptive content while Web SEO has generic content.

Mobile search engine–

Google, Yahoo, Windows Live and Aol are popular mobile search engines. Google is dominating in mobile search engine marketing share by securing 97% and other search engine contains 3% market share in mobile search engines. Peoples are likely to use Google for their mobile search as they are using Google for web search.

Mobile Search Engine Lists –

You can increase mobile visibility by submitting your mobile version of website into mobile search engines.

Yahoo! Mobile : http://siteexplorer.search.yahoo.com/mobilesubmit

Medio : http://medio.com/partners/addyourmobilesite/

Bango : http://www.bango.com

Taptu : http://taptu.com/a/submit?ps=Q1A9b *has iPhone app*

Sprint : https://developer.sprint.com/site/global/home/p_home.jsp

Crispy : http://www.crispyweb.com/submitmobile.htm

Abphone : http://www.abphone.com

Vtap : http://www.vtap.com/index.html

AOL : http://wap.aol.com

Dotmobi : http://mtld.mobi/sitesubmit

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According to Evalueserve, the 3G subscriber base in India will reach around 275 million by 2013. The study done by Evalueserve also stated that the number of 3G enabled handsets in the country will reach 395 million by the end of 2013. Evalueserve is a provider of Knowledge Process Outsourcing (KPO) services.

The urban segment will account for 80 percent of this base, as the demand for the regional content like video clips, mobile comic strips and mobile magazines is expected to surge in the rural segment after 2012.

3G subscriber base growth is expected to be driven majorly by the adoption of the service by the urban-above poverty line customer segment. This segment is expected to be the fastest adopter of the new technology.

Even as 3G services are yet to be made largely available, the user base of 3G handset users is already above 20 million. The 3G handsets are expected to account 40 percent of the mobile handset base in India by 2013.

The study stated that the total mobile subscriber base in India could cross 850 million by 2012 end and reach nearly one billion by the end of 2013. The overall mobile penetration is expected to reach 78.3 percent in 2013 from about 30 percent in 2008. In 2013, the penetration is expected to reach 142.5 percent in the urban-above poverty line, 79 percent in the rural-above poverty line and 15 percent in the urban-below poverty line segments.

- Silicon india new

Web forms are the most essential part of the website and aid the process of website optimisation. Well-developed web forms help users to complete the form successfully without any hassles.

One of the most important parts of the website is web form. They display the over look of the website and make it more attractive, whatever its size, and appealing for the visitors to see.

A well- developed web form works for various purposes such as payment information, contact information, collecting survey results or just receiving general inquiries. Despite its usage, web forms should follow some basic rules to assure proper optimisation and utilisation.

Just follow some of these guidelines to make your site a good example for others to follow.

Add a title

Always give titles to all the forms which are for the primary purposes on your site such as request a quote form, billing information, contact form, etc.

Spilt up long forms

When you have too many long forms then it is necessary to spilt up the form in various sections so that it will be easy for the appliers to fill up the form. Splitting up into Billing address, Shipping address, payment information, etc. this will help to simplify the form. But, be careful when breaking up the form. See that in particular section all the vital things are included. And also put follow up links to switch to the next part of the form.

Label each field

It is a good practice to label each field as it is the most vital part of form fields. Never use short forms or slangs as it will confuse the users. This will make the form filling quite difficult. You also need to add general inquiry form for any inquiry from the customers. If you have country field then do not forget to put list of all countries or the countries to which you are providing services. Along with countries you need to also add state or province field.

Show formatting preferences

It is better to display formatting example if you prefer a particular font for your text. You can also provide area codes if require to avoid long content.

Give good space

Provide big boxes for your respondents to write and see the full content in order to avoid dragging the slide bar.

Buttons

Always take care to use proper buttons. They should be bold and clear. Use buttons that identify the purpose of the multi-step forms. Bold buttons such as BUY, Submit, Next help the users to understand the process.

Always keep in mind never to take web forms lightly as they are one of links between you and customer for successful transaction. And it also helps for the smooth running of your online transactions. The number of successfully completed forms also helps SEO campaign while boosting the page ranks in search engines.

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Internet is growing in dimensions every second, so much so that there are more addresses than there are people on Earth, claims the team behind Microsoft’s new search engine Bing.

Bing has put the number of web pages at “over 1 trillion”, while Google had earlier indexed more than one trillion discreet web addresses.

The current global population stands at more than 6.7 billion, which means that there are about 150 web addresses per person in the world.

And this could mean that if a person spent just one minute reading every website in existence, then he or she would be kept busy for 31,000 years, without any sleep.

“An average person would need six hundred thousand decades of nonstop reading to read through the information,” News.com.au quoted Bing as saying.

Mark Higginson, director of analytics for Nielsen Online, said that the global online population had jumped 16 per cent since last year.

“Approximately 1.46 billion people worldwide now use the internet which represents a solid 16 per cent increase from the previous year’s estimate (1.26 billion in 2007),” he said.

The largest Internet population belongs to China, with 338 million users online, which is more than there were people in the US.

However InternetWorldStats.com (IWS), a website that combines multiple data sources, has claimed that China’s online population is more like 298 million.

“With the rates of India and China still quite low, there is ample room for growth in the coming decade,” said Higginson.

But, measuring the online population could be tricky-there are servers, users, per capita numbers, and penetration percentages to evaluate.

And thus it is difficult to find a single figure to represent the world online population.

IWS combined data from the UN’s International Telecommunications Union, Nielsen Online, GfK and US Census Bureau, and its latest global figures puts the number of internet users in the world at 1,596,270,108.

And this is just 23.8 per cent of the estimated 6,0706,993,152 people in the world. But it changes every day.

“In terms of the future, we anticipate mobile to contribute significantly to internet usage,” said Higginson.

According to IWS, the top 5 countries with the most internet users are:

1 - China (298,000,000 users, or 22.4 percent of their population)

2 - US (227,190,989, or 74.7 percent)

3 - Japan (94,000,000, or 73.8 percent)

4 - India (81,000,000, or 7.1 percent)

5 - Brazil (67,510,400, or 34.4% percent)

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