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Archive for the ‘Mobile Marketing’ Category

Mobile web is becoming easier to access after introducing iPhone and Android. Now-a-days smart phones are capturing market for revenue generation through mobile advertising. Popular brands are also in ground with their mobile websites for capturing mobile market share for better profit. It seems that after 2 or 3 years mobile SEO will also become hot trend in search industry, as this kind of boom we are facing for Internet marketing services. So let’s start with mobile seo.

Mobile SEO (Mobile search engine optimization) is a hybrid of search engine optimization and mobile marketing and a specific niche of both.

Mobile SEO is the process of improving the volume and quality of traffic to digital content from search engines via natural search results to users who entering mobile queries. Mobile seo is emphasizing on exclusively diverse style of search or with context in which the queries were entered.

Why Mobile SEO is essential for business?

Recent eMarketer report (June 2009) reveled that us mobile internet users will increase from 59.5 Million $ in 2008 to 134.3 Million $ in 2013 as you can see in below chart.

With the increasing rate of mobile internet users, business owners have more opportunity for additional revenue generation and increasing brand visibility among mobile subscribers / mobile opportunity through mobile search engine optimization.

Below example illustrates how mobile SEO will helpful for business owners for additional revenue earning.

For Instance, if you having hotel or restaurant in San Francisco bay area.  When users are in travel or away from home at that time, they are using mobile internet for finding local things like restaurants or hotels. If your business has mobile presence then its more chances to convert that visitor into your client of hotel or restaurant.

If your business doesn’t have mobile presence then you will not get any additional opportunity to increase your business brand visibility among mobile subscribers.

Mobile Marketing has additional market driver also as mobile handsets are always and available over pc/ Laptops. Such as young demographics, who spend their most of the time away from home and thus away from Pc/laptops.

Difference between Mobile SEO and Web SEO

Keyword – In Mobile SEO, there are short search terms or few characters like ring tones for optimizing while in Web SEO there are descriptive terms like web design services for optimizing.

Location – In Mobile SEO, its very critical to target any specific geographic location while in Web SEO, it is not critical to target specific geographic location.

Devices / Browser Standardization – In Mobile SEO, There are various mobile devices and browsers while in Web SEO web browsers are standardized.

Content Standardization – In Mobile SEO, there is poor content standardization while in Web SEO, content is generally good and keyword reach.

Content Format – In Mobile SEO, you will find mobile specific content it means no long descriptive content while Web SEO has generic content.

Mobile search engine–

Google, Yahoo, Windows Live and Aol are popular mobile search engines. Google is dominating in mobile search engine marketing share by securing 97% and other search engine contains 3% market share in mobile search engines. Peoples are likely to use Google for their mobile search as they are using Google for web search.

Mobile Search Engine Lists –

You can increase mobile visibility by submitting your mobile version of website into mobile search engines.

Yahoo! Mobile : http://siteexplorer.search.yahoo.com/mobilesubmit

Medio : http://medio.com/partners/addyourmobilesite/

Bango : http://www.bango.com

Taptu : http://taptu.com/a/submit?ps=Q1A9b *has iPhone app*

Sprint : https://developer.sprint.com/site/global/home/p_home.jsp

Crispy : http://www.crispyweb.com/submitmobile.htm

Abphone : http://www.abphone.com

Vtap : http://www.vtap.com/index.html

AOL : http://wap.aol.com

Dotmobi : http://mtld.mobi/sitesubmit

Targetseo.com - Mobile SEO Company India provides mobile search engine optimization, mobile search marketing and Mobile SEO Traffic Building Services. Please mail seo@targetseo.com for more detail

According to Evalueserve, the 3G subscriber base in India will reach around 275 million by 2013. The study done by Evalueserve also stated that the number of 3G enabled handsets in the country will reach 395 million by the end of 2013. Evalueserve is a provider of Knowledge Process Outsourcing (KPO) services.

The urban segment will account for 80 percent of this base, as the demand for the regional content like video clips, mobile comic strips and mobile magazines is expected to surge in the rural segment after 2012.

3G subscriber base growth is expected to be driven majorly by the adoption of the service by the urban-above poverty line customer segment. This segment is expected to be the fastest adopter of the new technology.

Even as 3G services are yet to be made largely available, the user base of 3G handset users is already above 20 million. The 3G handsets are expected to account 40 percent of the mobile handset base in India by 2013.

The study stated that the total mobile subscriber base in India could cross 850 million by 2012 end and reach nearly one billion by the end of 2013. The overall mobile penetration is expected to reach 78.3 percent in 2013 from about 30 percent in 2008. In 2013, the penetration is expected to reach 142.5 percent in the urban-above poverty line, 79 percent in the rural-above poverty line and 15 percent in the urban-below poverty line segments.

- Silicon india new

Web forms are the most essential part of the website and aid the process of website optimisation. Well-developed web forms help users to complete the form successfully without any hassles.

One of the most important parts of the website is web form. They display the over look of the website and make it more attractive, whatever its size, and appealing for the visitors to see.

A well- developed web form works for various purposes such as payment information, contact information, collecting survey results or just receiving general inquiries. Despite its usage, web forms should follow some basic rules to assure proper optimisation and utilisation.

Just follow some of these guidelines to make your site a good example for others to follow.

Add a title

Always give titles to all the forms which are for the primary purposes on your site such as request a quote form, billing information, contact form, etc.

Spilt up long forms

When you have too many long forms then it is necessary to spilt up the form in various sections so that it will be easy for the appliers to fill up the form. Splitting up into Billing address, Shipping address, payment information, etc. this will help to simplify the form. But, be careful when breaking up the form. See that in particular section all the vital things are included. And also put follow up links to switch to the next part of the form.

Label each field

It is a good practice to label each field as it is the most vital part of form fields. Never use short forms or slangs as it will confuse the users. This will make the form filling quite difficult. You also need to add general inquiry form for any inquiry from the customers. If you have country field then do not forget to put list of all countries or the countries to which you are providing services. Along with countries you need to also add state or province field.

Show formatting preferences

It is better to display formatting example if you prefer a particular font for your text. You can also provide area codes if require to avoid long content.

Give good space

Provide big boxes for your respondents to write and see the full content in order to avoid dragging the slide bar.

Buttons

Always take care to use proper buttons. They should be bold and clear. Use buttons that identify the purpose of the multi-step forms. Bold buttons such as BUY, Submit, Next help the users to understand the process.

Always keep in mind never to take web forms lightly as they are one of links between you and customer for successful transaction. And it also helps for the smooth running of your online transactions. The number of successfully completed forms also helps SEO campaign while boosting the page ranks in search engines.

- Targetseo.com one the leading SEO Company India provides Search Engine Optimization, Search Engine Marketing, Web Analytics, Viral Marketing, Social Media Optimization and Video Search Engine Optimization from Ahmedabad, Gujarat, India

Internet is growing in dimensions every second, so much so that there are more addresses than there are people on Earth, claims the team behind Microsoft’s new search engine Bing.

Bing has put the number of web pages at “over 1 trillion”, while Google had earlier indexed more than one trillion discreet web addresses.

The current global population stands at more than 6.7 billion, which means that there are about 150 web addresses per person in the world.

And this could mean that if a person spent just one minute reading every website in existence, then he or she would be kept busy for 31,000 years, without any sleep.

“An average person would need six hundred thousand decades of nonstop reading to read through the information,” News.com.au quoted Bing as saying.

Mark Higginson, director of analytics for Nielsen Online, said that the global online population had jumped 16 per cent since last year.

“Approximately 1.46 billion people worldwide now use the internet which represents a solid 16 per cent increase from the previous year’s estimate (1.26 billion in 2007),” he said.

The largest Internet population belongs to China, with 338 million users online, which is more than there were people in the US.

However InternetWorldStats.com (IWS), a website that combines multiple data sources, has claimed that China’s online population is more like 298 million.

“With the rates of India and China still quite low, there is ample room for growth in the coming decade,” said Higginson.

But, measuring the online population could be tricky-there are servers, users, per capita numbers, and penetration percentages to evaluate.

And thus it is difficult to find a single figure to represent the world online population.

IWS combined data from the UN’s International Telecommunications Union, Nielsen Online, GfK and US Census Bureau, and its latest global figures puts the number of internet users in the world at 1,596,270,108.

And this is just 23.8 per cent of the estimated 6,0706,993,152 people in the world. But it changes every day.

“In terms of the future, we anticipate mobile to contribute significantly to internet usage,” said Higginson.

According to IWS, the top 5 countries with the most internet users are:

1 - China (298,000,000 users, or 22.4 percent of their population)

2 - US (227,190,989, or 74.7 percent)

3 - Japan (94,000,000, or 73.8 percent)

4 - India (81,000,000, or 7.1 percent)

5 - Brazil (67,510,400, or 34.4% percent)

- Targetseo.com - one the leading search engine optimization firm in India ( SEO India )provides Total Seo Solution like Organic Search Engine Optimisation, Search Engine Marketing (PPC Marketing), Viral Marketing, Social Media Optimization, Blogging, Video Submission and Lead Generation through Email Marketing

Social Media Optimization (SMO) what people are talking about it? Know some of the facts about SMM as people do not know much about it.

Suppose some incident happened to you and when a user of a social media website finds it interesting, he/she likes to share it with his/her friends. This makes the incident to ‘go viral’ and is shared with hundreds of users. This in turn creates thousands of visitors, launching of a website or a new product and brings in good amount of back links. These back links increases your site visits and ultimately aids your SEO.

It is paramount to have quality content when you are using social media marketing as it helps to pass on more quickly and to many people. Well, we will learn to create such attractive content in the upcoming articles on SMO.

Good and mesmerising content will get easy going around the web but for that you need a larger network on these social media sites for better marketing. Your network will give the initial thrust, raising the possibility of the incident going viral.

In spite of this, if direct marketing is done than the chances of web content going viral reduces. On social media sites, people do not want to be used as a marketing tool, hence initial SMO should be a conversation, debate or discussion rather than having a sales pitch. Later on, you can add impressive sales touch, once social media marketing push is over.

Author :

Paavan Solanki is a professional SMO India. He is one of the top 10 SEOs Consultant in India. He possesses immense knowledge of SEO. He writes mainly on Organic SEO and Social Media Optimization. He even provides SEO/SEM & Social Media Marketing services. He is Search engine analyst in India; he has done advance SEO training for more than 100 students and also worked on over 100 SEO Projects across the world. He has good strength in B2B, B2C and Community Portals Optimization through http://www.targetseo.com