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British organisations will spend £2.75 billion on search engine marketing (SEM) activities this year, according to a new publication.

This represents an increase of 24 per cent compared with last year, E-consultancy’s Search Engine Marketing Buyer’s Guide said, according to Precision Marketing.

Breaking this down, the report said that search engine optimisation spending will rise 32 per cent to reach £330 million by the end of 2006, while pay-per-click expenditure will see growth of 23 per cent to hit £2.24 billion.

Despite this double-digit growth, it is not as high as the increases recorded in previous years, something that may be attributable to the slowing economy, E-consultancy editor-in-chief Chris Lake remarked.

However, he added: “Consumer internet usage is flattening out, but the sector is certainly more robust than other media channels that have a less measurable return on investment and should continue to grow for years to come.”

Mark Jackson of Search Engine Watch recently commented that the level of spending going to organic and paid search appears to be somewhat disproportionate considering research suggesting that up to 70 per cent of all search engine click-throughs occur in organic listings.

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Google expects to ‘graduate’ a feature from its labs to its main search page in the next week aimed to help users execute faster and more specific searches.

The feature, called Google Suggest, automatically recommends options for the rest of your search term as you type based on the most popular searches.

Google Suggest, which is similar to services offered by Yahoo and the recently launched Cuil, was announced on Monday on GoogleBlog: “The Google Suggest feature originally started as a 20 percent project in 2004, and has since expanded to Google Labs, Toolbar, Firefox search box, Maps and Web Search for select countries, the iPhone and BlackBerry, YouTube, and now Google.com. ”

Google touts the service, which is available on the Google website for a test drive, as being able to helping to formulate queries, reduce spelling errors, and saving users keystrokes.

Topseo.org & SEO Meetup Group of SEO / SEM in Ahmedabad Invited to Join International SEO Business Strategies Seminar Ahmedabad with Paid membership of TOPSEO.ORG

 About Our International SEO Business Strategies Program

Course Content -

Part 1. Search Engine Optimization (SEO) - 3 Hours. ( By Paavan Solanki )

- How to Find seo projects from International Market
- How to Start your own company / personal website
- How to choose proper Domain Names and Hosting
- Communication
- Proposal & Finalize Price
- Google Algoridham
- SEO Scope Document
- SEO Strategies & Checklist
 - Log Report / Google Analytics Analysis and Suggestion.
- Client Report submission - Ranking Report, Work Progress Report

Part 2 - Search Engine Marketing (SEM) / PPC

- How to Create PPC Account
- How to Start SEM Projects
- Online Google Demo.
- Keyword Analysis with LSI and Search Tools.
- Selection of keyword and Pricing
- Create Ads with Promotional text
- Rules and Guideline
- Connection with Google Analytics
- Create Various Funnel for Users Behaviour
- Start Campaign and Runtime Checking
- In depth SEM Analysis Report and ROI Tracking
- Maintenance of SEM Projects
Benefits.

- Free 1 Year Paid SEO Membership Topseo.org
- Free one page Company Profile / Individual Profile at Topseo.org with Subdomain
(yourname.topseo.org)
- Free Excess of Outsourcing SEO Projects
- Discount in Upcoming Trainings
- Name in Meetup Organizers.

Course Fees : INR 3500/- ( Including Lunch) (Advance Payment)

Time : 10.00 am to 5.00 PM  ( 1 to 2 Lunch)

Only for First 10 to 20 People - Please confirm your registration by 91-9825326777

Confirm Participant

Rahul Doshi
Krunal Soni
Sandip Dharak
mukesh kashyap
Jignesh Gohel
Gaurav Doshi
Amisha R Unadkat
Rajiv Dave
Sahil & Pavan Jethva
Harish Solanki
Kaushal Shah
pravish thomas

Interested people call Mr. Paavan Solanki - Head Moderator Topseo.org - at 91-9825326777 - For Membership http://seo.meetup.com/100

Location has to be decide later.

IBM and GESIA

Present

A Seminar on Cyber Crime, Cyber Security and Cyber Law

On Saturday, 26th July 2008, 9.30 am at Imperial 1, Hotel Pride, Judges Bungalow Road, Ahmedabad - 380015

DRAFT PROGRAM:-

9.30 AM to 9.40 AM - Registration

9.40 AM to 10.00 AM - Welcome Address by Mr Rajan Vasa - President, GESIA

10.00 AM to 10.10 AM - Keynote Address by Chief Guest

10.10 AM to 10.40 AM - A Presentation by Expert Faculty IBM India Pvt. Ltd.

10.40 AM to 11.10 AM - A Presentation by Expert Faculty IBM India Pvt. Ltd.

11.10 AM to 11.30 AM - Tea Break

11.30 AM to 12.00 PM - A Presentation on Security, Continuity and Privacy by Mr. Sameer Anja, KPMG

12.00 PM to 12.30 PM - A Presentation on Threats in Cyberspace for 2008 by Mr. Saumil Shah CEO, Net-Square Solutions Pvt. Ltd.

12.30 PM to 01.00 PM - A Presentation on Keeping your e-World secure by Mr. Bimal Bhavnani MIEL eSecurity Pvt. Ltd.

01.00 PM to 01.30 PM - Interactive Session

01.30 PM - Vote of Thanks followed by Lunch

Registration Fee:-

* One delegate free per member company and Rs. 250/- per additional delegate

* Rs. 500/- for non members and Corporates

* Rs. 250/- for Students

REGISTRATION FORM

Name of the Person:____________________________________________

Designation: ____________________________________________

Name of Organization:____________________________________________

Address: ____________________________________________

Tel: ________________Mobile:_________________Fax:________________

Email (required): ________________________

Note:

* Mode of payment is through Cash, DD or Cheque in favour of GESIA payable at Ahmedabad

* Delegate fee non-refundable but change in nomination accepted

* Prior Registration is essential

Please send your registration form alongwith participant fee to GESIA Secretariat at the earliest.

We are request to All Members of Topseo.org - Join this seminar, its very useful for all SEO, Webmasters, IT Managers and IT company owners.

Topseo.org - invite you to join seminar on International SEO / SEM Business Strategies at Ahmedabad, Gujarat, India.

When : Sunday, June 15, 2008 at 10:00 AM 05:00 PM

Who should come :
The program useful for all SEO / SEM Professional who’s interested to work on outsource seo project or already working on international seo / sem projects.

Why :
Main Objective of this training is to develop business skills and attitude to work with international seo and sem projects.

“Master of Google” Contest 2008 Quiz in Ahmedabad

When : Sunday, May 4, 2008 at 5:00 PM  to 7 PM

Where:  Want to know where this meeting is? Sign up for this Meetup

Who should come

We invite all Google Expert and Friends from Across the Gujarat to Join Google Knowledge Contest 2008 - Without Registration and Prior Confirmation through RSVP is Must.

Why

TOPSEO.ORG is professional group of search engine optimization and search marketing Industry in Gujarat. Purpose of this contest to increased knowledge and awareness of Google Search Engine and its services.

RSVPs

Your organizer closed this meeting to new RSVPs.

Details

““Master of Google” Contest 2008 in Ahmedabad“- Quiz

Participant : 50 only - First Come First Basis - Participation Close on 30th April 2008.

Subject of Google Quiz

- Google Services
- Google Search Engine
- Google Tools
- History of Google and Company
- PPC - Google Adwords
- Google Adsense
- Google Blogs.
- Google Search
- Google Blogs / Groups
- Google Store
- Google Guidelines
- Google Spamming
- Google images
- Google Developed Solution
- Google Affiliate & Ventures.
For Reference please refer Google.com

http://www.google.co….

Total Question 100

Time of Contest 1 Hour.

Total 3 Prize : Will Announced Soon

Meeting Fees : INR 200

* Stationery Provide by us.

Please RSVP is must to Attend Meeting. If you are Not Joining Please remove you name from RSVP.

For further details Please call Mr. Paavan Solanki on 9825326777 or mail on paavans@yahoo.com for more detail.

Just day before yesterday, Google had a PageRank update and Andy Beard’s seems to be the first to notice the drop of PageRank as he tells us in his post, “Digg Favorites Slapped By Google.”

Many sites have seen a big drop in PageRank. Some even from 9 to 6. Hours later, many others have reported on this.

Websites affected by Google’s October PageRank update :-

AndyBeard PR5 to PR3
AutoBlog PR6 to PR4
Blog Herald PR6 to PR4
CopyBlogger PR6 to PR4
Engadget PR7 to PR5
Forbes.com PR7 to PR5
JoyStiq PR6 to PR4
Master New Media PR7 to PR4
ProBlogger.net PR6 to PR4
SFGate PR7 to PR5
StatCounter PR10 to PR6
SunTimes PR7 to PR5
Tuaw PR6 to PR4
WashingtonPost.com PR7 to PR5

Most of the sites mentioned above have a lot of interlinking going on between them.

Philipp Lenssen says that, “Interestingly enough, the last time I checked, Google’s own AdWords still allowed text link brokers to advertise their systems not sure if that’s still the case.”

Come to think of it, Google Webmaster Help Center’s guidelines lays down the rules straight and clear:-

“Don’t participate in link schemes designed to increase your site’s ranking or PageRank. In particular, avoid links to web spammers or “bad neighborhoods” on the web, as your own ranking may be affected adversely by those links.”

Duncan Riley, feels that “The only clear change appears to be among large scale blog networks and similar link farms, where each site in the network provides hundreds of outgoing links on each page of the blog to other blogs in the network, in some cases creating tens, even hundred of thousands of cross links. Previously such behavior has been rewarded by Google with high page rank, although it would now appear that this loop hole may now be shut.

Blogs in the TechCrunch network (we don’t link heavily on each page..nor do we have a particularly large network) and the Gawker Media network (who like us don’t go nuts with links) maintained their page rank whilst blogs across a range of other networks saw big decreases. The AOL owned Weblogs Inc was not immune, with leading Gadget blog Engadget dropping from PR 7 to PR5, Autoblog (6 to 4) and DownloadSquad (5 to 4).”

Loren Baker maintains that Paid linking is not the main culprit here, as ‘One could say that paid linking led to the decrease in PageRank for these sites, but not all of these sites use paid linking as a source of revenue. Furthermore, there are many sites which were not associated with this drop in PageRank which sell paid links, but I’m not going to out them.’

Additionally, he states the reasons for PageRank decrease as:

Paid Linking : The easy excuse is that they’re targeting paid links, but not all sites which experienced the drop sell or buy links.
Mass Linking : Do we link out to too many sites via Blog Rolls? Does Linkbait just result in TOO MANY links, even if they are natural. Do blog networks use influential linking to their advantage? I think PageRank has been spread too thin and Google is changing its PageRank formula to address the mass publishing which has taken place over the past 2 years.
Devalue PageRank : PageRank is seen by many as the end all value of a web site. Our PageRank dropped but we are receiving more Google search traffic than ever. PageRank does not define site rankings in Google or traffic and it should not be mistaken as so.
Kill the Paid Link Market : If Paid Linking houses use PageRank as a pricing metric, then eliminating or devaluing PageRank will devalue paid linking
BTW, I’d like to add that not all of the links I took off of the Supporters part of my template were paid. They were Supporters, not Sponsored Links.

On a surprising note, Barry Schwartz writes that even though his PageRank fell, he experienced an increase in traffic.

He continues saying, “Will this impact the selling of links on those sites? Time will tell. Will these sites slap on a nofollow tag? Time will tell. Will this make PageRank less valuable in the eyes of SEOs? Time will tell. For now, I think Google sent a clear message that they don’t want sites to sell links or people to buy links. Will this message stop people from doing that? I don’t think so, but like I said just before, time will tell.

Doug Heil explains the possible cause of this as, “Maybe you are linking out to bad neighborhoods with some of those “sponsors” you list in here? Some of those could not give me 10K per month to advertise on my sites. I don’t know, but none of the sites I monitor had any PR go down. I had to “turn on” the silly green bar to find out. If a site’s referrals have not went down, a lower green bar means nothing unless you actually think a higher green figure bar means a better site? Surely you don’t think that”?

Many, however, have taken up a defiant stand, such as Jonathan Dingman who says, “I honestly feel that if Google is doing this to bully the paid link market, the industry will just find another way to determine link values. Technorati, Compete.com, Alexa, Y! backlinks, you name it, there’s another metric out there.”

“What I don’t understand is the outrage over this,” asks Jill Whalen who explains saying, “Everyone has known that if you’re going to buy/sell links you shouldn’t be doing it blatantly, and yet tons of sites are doing exactly that. Take a look at some of the sites mentioned in the list (mentioned above) look at the text links. If most of those aren’t a blatant attempt to manipulate PageRank (and anchor text as well), then I don’t know what is.”

This update will benefit B and C list bloggers. On the other hand it will be detrimental for WebLogs.inc and also PPP and Text Link ads. This will also hurt people who are doing reviews via some mechanism like PPP. To get an idea of the blogs covering this, visit Search Engine Land.

By http://www.targetseo.com

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Topseo.org every shared search terms report every month between members and seo industry analyst across the world. As per our analysis or various search engine tools and log analysis report of various source we have found some of top searching terms releated to search engine optimization (seo) Business. We are recommend to update your content and meta tags with below mentioned trends and Get advantage of it.

what is search engine optimization
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Link Baiting
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About SEO Authors / Analyst.
Paavan solanki is one the leading seo analyst and trainer in Ahmedabad, India - Running SEO Training Center and its search engine optimization (SEO) Company known as http://www.targetseo.com - Since last 2 years moderate and updates http://www.topseo.org - Please send your comments and feedback.