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SEO, it’s time to cheer up and have some heavy competition between all seo’s. No we are not talking about  Google Ranking Master 2010;  Top SEO Meet up Group is Announced  Google Ranking Master Contest 2010 for upcoming  Google Birthday Event in 19th September 2010.  All SEO in Ahmedabad and from Across the Gujarat May Participate and Win Prize

If you are ready to Join, Please check Following Rules and Regulation

* You blog should get rank on first page on Google.Com for “Google Ranking Master Gujarat” keyword.

* Mentioned your name, email id, address and contact number at the end of posting. You are must  to Member of Top SEO Meetup Facebook Group and Subscribe your participation in Google Birthday Event 2010 Ahmedabad. (http://www.facebook.com/home.php?#!/event.php?eid=136396503063785&ref=ts )

* Landing page should be your post, home page or any third party website – Your SEO Strategy Examine by our Admin Team Members.

* We allowed Content in the form of News, Articles, Reviews or Same Posting in the subject of Google Ranking Master 2010.

* You can use all White Hat Organic SEO Techniques / No Spamming Was Allowed

* We will not consider result of Top SEO Meetup Group Admin Team.

* The result should be by ORGANIC Search.

* If you already have post about this then edit and add our HTML content. (helps more if you are having good ranking already)

* Contest Starts from 23rd of August and End on 15th September 2010 – Our Team was Reviewed your posting and your marketing skill for Ranking and  Announcing 3 name at day of event.

Advantages

* 1st Rank – Google Ranking Master 2010 Trophies  2 and 3 Ranking Getting Surprise Gift

* Chance to be a Google Ranking Expert for Year

* Google Ranking Master’s Name in Top SEO Meetup Group and News Release after Event.

* Appreciation from Industry people.

It is time to be SEO STAR as you are going to get GIFT in front of Industry Expert / Associates. So what are you waiting for? Start Rocking. If you have queries about contest Post your comment on our  Facebook Event Page - Google Birthday 2010 – Please send mail to Mr. Paavan Solanki at seo@targetseo.com  or Mr. Bhavin Bhavsar at info@treatseo.in

Please Join now http://www.facebook.com/home.php?#!/event.php?eid=136396503063785&ref=ts

Our Big brother Google will complete 12 yrs of their successful journey in the field of Internet Search as on 15th Sept 2010. On that particular day Google has registered their own domain with the name of google.com. Online marketing professional around the world has started to celebrate that particular day as Google Birthday Event.  Google Birthday Event is celebrated throughout the world by different professional SEO Groups.

So looking to the fact Top SEO Meet Up Group – One of the biggest SEO & SEM Group – Gujarat, India who has already more than 500 registered members  has decided to Organize “Google Birthday Event 2010” as on 19th September 2010 at Ahmedabad. A day will be celebrated with full of discussions and brain storming on the emerging trends & technologies in the Search Marketing Space along with Learn and Fun theme. The event aims at sharing the knowledge about the effective use of Google products and by the way to help the society to make maximum utilization of it.  The event is to start with Get together of the SEO professionals, where each SEO professional will be introducing himself and about his company. Once the introduction section is over the event will move ahead where, Training on Google Knowledge Base will be provided,  Google Ranking Master Contest and declaration of Trophies, Open SEO Training session, Dinner and at last but not least a DJ Dance Party ; however , all these will be a part of the Event.

This Event is a must Attend for all SEO and Internet marketing Professional out there as they are going to get an industry level exposure along  with knowledge and idea share about Search Rankings, besides this there is lot more to become a part of this event. Similar event was organized by Top SEO Meet up Group during previous year but it was unable to get such a huge exposure as it is for current year. We have already received more than 200 online confirmations from SEO and Internet marketing professional of being attending this event. We have received lots of comment and cheers about this particular event, many of them are seen eager to attend this event.

Top SEO Meet up admin Mr Pavaan Solanki and Bhavin Bhavsar says “We are expecting a much larger participation this year as Online Search are now an essential part of any business “. This event is ideal for SEO, IT Professionals, Digital Marketing Enthusiasts, Advertising and PR professionals. It is a great opportunity to listen to the experts in the various fields of Search Engine Ranking, network with who is & who of the industry and explore how search can add cost effective and measurable results to your marketing efforts.
Google Birthday Event held at Karva Hall, 3rd Floor Fun Republic, Nr. Isckon Temple, Opp. Big Bazaar, S.G. Highway, Ahmedabad, India Dt. 19th September 2010 Timing: 02:30 pm to 10:30 pm.

About Top SEO Meet-up Group:
Top SEO Meetup Group is one of the biggest SEO professional Group based at Ahmedabad, Gujarat, India who aims at bringing the entire SEO professional together. It is a Non Profit organization who works for the upliftment and betterment of the society.

New Google Adwords certification program 2010
Today we comentarte three initiatives related to the new certification program and Google AdWords API , which will benefit both agencies and their customers .

A. Google AdWords Certification

The program Google Advertising Profesionals is replaced by the new certification program from Google, more strict and strategic. Teams will be up to date with the latest tools and innovations for managing customer accounts more effectively .

In addition , Google is working to increase the recognition of certification and thus turn into a quality brand .

Then , we summarize the most important changes:

* Certifications Google: two states now recognize the individual skills ( for individuals ) and qualification associated with certification ( for companies) .

* Investment administered: have eliminated the requirement for managed investment individual qualification and reduced the requirement for companies to a minimum of 10,000 € (instead of € 100,000 ).

* New Google tests : now offer four tests and require that individuals pass at least two (the review of basic concepts and advanced one ) for the qualification.

* Badges of Google: are abandoning the old logos of companies and individuals with certification and currently give qualified companies the distinction of certification associated with Google. Individuals, after passing the required examinations will receive a certificate.

Further information on the new Google program on this link:

http://www.google.com/intl/es/adwords/professionals/index.html

B. Launch Google search partners

In addition , Google will launch the directory search partner Google for small and medium advertisers can find and get a broader and more comprehensive information on agencies certified.

Starting today, you can choose to appear in the directory by changing the preferences in the profile of your company. Advertisers will be able to start using the Google search partners in a couple of weeks, once certified companies appear .

You can view more information and how to select this option here :

http://adwords.google.com/support/select/professionals/bin/answer.py?hlrm=en&answer=162931

C. Promotion rates for AdWords API

Google supports the creation of new and innovative campaigns, which have created a process to reduce the cost of the AdWords API to use the same agencies to manage their AdWords accounts. The price promotion for the AdWords API allows free use of the API based on managed AdWords spending .

Benefits of price promotion AdWords API for your agency:

- free API units , thereby reducing costs for your business.

- Maintain the same pricing system individual advertisers to manage their own accounts , what makes you more competitive.

For more information on the price preference for the AdWords API can visit this link ( English only ):

http://www.google.com/adwords/api/preferredpricing/

About Targetseo.com - Professional Google Adword Company India

Targetseo.com - leading SEO Company in India provides Custom Search Engine Optimization and Search Marketing Solution for Corporates and Individual Websites. Also Offers GEO Location SEO, Link Building, Google Adword, Social Media Optimization and Guaranteed  SEO Services from Ahmedabad, Gujarat, India - visit http://www.targetseo.com - contact on seo@targetseo.com

Below we detail the latest developments sent by Google to Online Marketing Agencies .

Broad match modifier
The broad-match switch is a new feature of AdWords targeting keywords for creating more scope than the phrase match and greater control than broad match. The addition of broad match keywords modified to campaigns, get more clicks and conversions with an interesting ROI , especially if used primarily for exact match keywords and phrase .

To implement the switch, just add the plus sign ( + ) in front of one or more terms of a broad match keyword . All terms preceded by the sign + must be included in the user’s search query accurately or with a slight variation. Depending on the language , these variations include misspellings, abbreviations and acronyms, forms singular / plural and words with a common root (like ” book ” and ” library ” ). Synonyms (like ” fast “and” Express “) and related queries (such as ” flowers ” and ” tulips ” ) are not considered variations.

If you want to see more information about this new feature of ” broad match modifier , beam click on this link.

Changes in the Report Center
Recently you’ve noticed that several reports have been transitioning from the Center reports to the Campaigns tab of AdWords accounts . During the coming weeks, will be moving all key features of each report from the Center reports to the Campaigns tab and each time a report is available on this tab, you eliminate the option of creating the type of report in question Report Center. Finally, the Report Center will disappear.

Scheduled reports are configured to continue generating as ever. However, these reports are also copied to the “Reports” section of the Control Panel and library. When you are familiar with the new version of scheduled reports , you can remove the previous reports in the Report Center and to avoid duplicate emails .
Finally , when you close the Report Center , you can download , schedule and email reports only from the pages of campaign management. However, note that these changes do not affect your Report Center Customer Center.

Ad Oneline Sitelinks
As you know, a few months ago launched the Ad Sitelinks , with which we have observed an increase of up to 30% CTR . Now, I want to talk soble Sitelinks a new format in a single line , which lets you take advantage of the Ad Sitelinks for a more general campaigns . In addition, the option to include Ad Sitelinks is enabled for any campaign so no need to wait to meet quality criteria in order to configure them.

When a user’s query matches the keyword of your Ad campaign Sitelinks , Google’s system will automatically determine if the notice is qualified to display the sitelinks and depending on the level of quality, will be displayed in one or two lines. The announcements are classified as to show the Ad Sitelinks in the form of two lines are not affected .
If you want to see more information about Ad Oneline Sitelinks click on this link.

About Targetseo.com - Google Adword SEO Company India

Targetseo.com - leading PPC Service Company in India provides Custom Search Engine Optimization and Search Marketing Solution for Corporates and Individual Websites. Also Offers GEO Location SEO, Link Building, Google Adword, Social Media Optimization and Guaranteed Ranking SEO Services from Ahmedabad, Gujarat, India - visit http://www.targetseo.com - contact on seo@targetseo.com

Google Adsense Tips, Tricks, and Secrets - Free Online Adsense Guide to Increase your revenue and Improved your CTR and CPM.

Google AdSense is a fast and easy way for website publishers of all sizes to display relevant Google ads on their website’s content pages and earn money. Google AdSense is a Pay-Per Click (PPC) service. Webmasters are paid a portion of the revenue which Google collects from advertisers each time a web site visitor clicks on an AdSense advertisement.

Don’t put ads on empty pages .
If you don’t have any content, then, Google will have to guess as what your page is about. It may guess wrong, and so the ads that it displays may not be relevant. You’ll have to wait until Google re-crawls the site for the ads to correct themselves.

It’s better to flesh out the page before you start displaying ads on it.

Don’t be afraid to ask questions
If you’re wondering about something, don’t be afraid to ask Google. They always responded to publisher questions within a working day. There are two e-mail addresses to use, depending on the type of question:

adsense-tech@google.com - if you have technical questions or concerns. For general program or account questions, please e-mailadsense-support@google.com.

Their responses are always very polite, and they appreciate getting problem reports and suggestions.

Avoid non-English characters on English pages
If you are Including any Non English words, characters, and prefer to write it out correctly with the accent grave you need to be careful.

Normally, this wouldn’t be an issue. But on some pages the presence of the accented characters is enough to cause AdSense to display non-relevant ads in other languages. This happens whether the browser indicates a preference for French or not.

Check your keyword density
Although Google doesn’t release exact details as to how they determine the ads to serve on a given page, they do tell us that it’s the text content of the page that matters, not the meta tags. Before serving ads on a page, then, you might want to check its keyword density. A good, free tool for doing this is found here:

http://www.ranks.nl/tools/spider.html

This lets you fine-tune the page before exposing it to the AdSense crawler.

Place the ads on the upper part of the page
Don’t put the ads on the scrolling side of the page, don’t hide your ads on the parts of the page where people cannot see them easily. You want people to click on them right? So put them on visible place, upper part of the page is a good choice, place on top of the page or top right column. Give your ads a proper placement, don’t put the content so close to your ads, let your ads stand up from the rest of the content so that it can be seen clearly.

Use relevant page titles for each page
Do not put the same Page Title throughout your site, rather give different Page Titles for every page according to the content of the page. Keep your Page Titles short and meaningful. Putting too long titles might get your website banned from many search engines, so be careful. Keep the content of the page specific, allocate one page for one topic if possible that way your Google Ads will be more relevant to the content of the page. When you have closely related ads on your page, users are more likely to click on them.

Use your topic name in the url
If you are writing an article about AdSense don’t forget to include “AdSense” word in the filename, for example: adsense_something.html Google pays attention to your page names. Putting a relevant page name will increase your chances of displaying more relevant ads on your page.

Match the ad colors to your site
You should modify the colors of the ads to match your website design, that way it will be like part of your website and will be easy on the eyes. You can even blend it to your content pages, but be careful making it seem part of the your content is an offense, and might get you in trouble with Google. Google says too much blending is illegal, if you are making people think that ads are part of the content, and if you are making them click unintentionally then you might want to consider the way you are implementing the ads on your website, otherwise one day you might receive a termination of account e-mail from Google. So blend it to your website but at the same time make sure that it stands out from your content and not taken as your website content. Use white space to give it a prominent look.

There are claims that yellow background with red text ads bring a higher click-through. Try it out and if it works feel free to implement.

Use vertical ads and not horizontal
Using vertical ads will bring you more hits, why? Because all traditional ads have been horizontal on Internet, 468×60 banners being the pioneers, and people tend to ignore them which is called banner blindness. However when you put a vertical ad on your page “banner blindness” is not that high unlike horizontal ads.

Particularly 120×240 ads perform better.

Use text ads and not image ads
Banner blindness issue comes here as well, people usually don’t pay much attention on the image banners. In this case it is proven that text ads perform better, their click-through is up to 5% while image ads click-through is less than 2%. So use text ads and get better click-throughs.

Use channels to monitor your ads performance
Use channels to keep track as to how different parts of your website are performing. For example you can specify a channel called ‘horizontal ad’ and run that ad for 2-3 days, and again you can create a channel called ‘vertical ad’ and implement vertical ads with this channel on your website for another 2-3 days. Then you can compare which ad type has performed better on your site. That way you will know which ad type, size and where exactly to implement different ads.

Do not set Google AdSense as a secondary ad option
If you want to maximize your AdSense revenue never set it as a secondary ad option (as a default ad). Because when you set Google AdSense ads as a default ad it will show up inside the I-frame of another Ad Network’s panel. And this will prevent Google to scan the contents of the page properly and most of the time it will not be able to show the most relevant ads. Usually it will end up showing one and same ad all over the place. Using AdSense in this manner will reduce your eCPM, as a result your revenue will decrease. Because users are less likely to click on the same ad multiple times.

Use Google AdSense Preview Tool to remove irrelevant ads
You can download Google AdSense Preview Tool and use it to see what kind of ads are appearing on your pages and to eliminate the ineffective ones. If you see particular ad all the time on your website and if you think that people will not click on it then you better remove it.

Google AdSense Preview Tool will also save you from clicking on your ads to see the urls, which is a very dangerous thing to do. Google has the right to close your account for click fraud. As you know sometimes in 468×60 ads the url of the ads will not display and to see the url of the ad either you have to click on it or use Google AdSense Preview Tool, use the Google AdSense Preview Tool.

Use 336×280, 300×250, and 160×600 ad formats New Tip
Try using these three ad formats, because according to Google AdSense Optimization Webinar they are the top performing ad formats. Here is what Phoebe from Google said in the webinar:

“The next optimization tip that I’d like to focus on is ad format. … You see our best performing ad format. It’s the large rectangle, 336×280. So the wider ad formats are doing better than the other ones and the reason is that they actually take up fewer lines. And so with every additional line, you have a chance of losing that interested user.”

So the wider formats do best so specifically, the top three formats are the 336×280 that you see on the page; the 300×250 medium rectangle; and then the 160×600 wide skyscraper.

The methods of increasing your revenue from Google AdSense:

* Increase Impressions
* Increase Click-Through-Ratio (CTR)
* Increase Cost-Per-Click (CPC)

Increase Impressions
The most basic method of increasing your number of impressions is to increase the traffic to your web site.

One technique for increasing the number of Google AdSense impressions without an increase in traffic to your web site is to motivate your users to enable JavaScript. Google AdSense ads require JavaScript. Visitors to your website who do not have JavaScript enabled in their browsers will not see your Google AdSense ads.

To encourage your users to enable JavaScript, create content for your web page which is only available via JavaScript. Implement browser JavaScript detection in your HTML to notify visitors without JavaScript enabled that they are only receiving a portion of your available content.

Increase Click-Through-Ratio (CTR)
A small increase in Click-Through-Ratio can mean a large increase in revenue. A rise from a CTR of 1.0 to a CTR of 1.1 should mean an increase in revenue of 10%.

Several on-page factors can influence your Click-Through-Ratio. These factors include :

* Ad placement
* Ad color
* Ad unit style
* Total number of links

Ad placement

The best location to place ads is wherever the web site visitor will be looking.

Open up your web page. Where on the page does your eye immediately focus? Place an ad there.

The best performing ads seem to be ads which are inline with content. However, it can be very challenging to place inline ads across entire web sites.

Placing ads across an entire web site is usually accomplished with Shared HTML (shtml) and Cascading Style Sheets (CSS). This effectively limits ads to appearing in the same locations across a wide range of web pages.

Ads On the Top of the Page
Ads in the page header perform moderately well. The location is a good one to catch a visitors eye. However, many web users have developed a condition known as “ad blindness” where their brains automatically skip over advertisements.

One technique to reduce ad blindness is to place the advertisement below the page header and as far into the content space as possible. If your content space can be divided into multiple sections, this may work well for you.

Ads On the Bottom of the Page
Ads at the bottom of the page perform poorly. Web site visitors tend to read a page from the top down, and may never reach the bottom of the page. In addition, web site visitors have many different browser sizes, which may cause them to never see the advertisement unless they scroll down to it.

Ads On the Right Side of the Page
Ads on the right side of the page perform moderately well, and are currently in vogue. They appear to perform slightly better than ads on the top of the page at the current time, most likely due to better resilience to ad blindess.

When using ads on the right side of the page, it is important to test your web page at several different screen resolutions in several different web browers. Your web pages should automatically resize to ensure that the advertisements do not scroll outside of the browser window or get “bumped” down below the content.

Internet Explorer appears to have a bug which can cause right side ads to be “bumped” down below the content if the total width of all sections of the web page is equal to 100%. To work around this bug, ensure that the total width of your web page is 96% or less.

Ads On the Left Side of the Page
Ads on the left side of the page may perform the best. The left side of the page is normally reserved for the web site menu. This means that users frequently look to the left side of the page.

The difficulty is determining where to place your web site menu when the left side of the page is no longer available to you. A top menu might work for you, depending upon the design and content of your web site. Placing your menu on the right side of the page is another option, but one that may confuse some web site visitors.

If Google allows more than one ad unit per page in the future, the left side of the page might become an excellent location for a single ad, either above or below the menu.

Ad Color
Many webmasters report that brightly colored ads which contrast sharply with the color scheme of the rest of the web page return excellent results for them.

Ads which mimic the look and feel of the rest of my web page return the best results. This is most likely because the Google AdSense ads closely relate to the topic of the page and therefore appear to the visitor as additional content.

Ad Unit Style
The Google AdSense programs offers a wide variety of ad unit styles and sizes. The ad unit styles include:

Ad Unit Dimensions

* Leaderboard 728×90
* Banner 486×60
* Half Banner 234×60
* Button 125×125
* Skyscraper 120×600
* Wide Skyscraper 160×600
* Medium Rectangle 300×250
* Large Rectangle 336×280
* Small Rectangle 180×150
* Square 250×250

Leaderboard and Banner ad units are obvious choices to placement in page headers and footers. Leaderboards are preferable, because they are able to show more ads. Banners are a classic web format, and may be necessary where the width of your available space is limited.

Skyscrapers are an excellent choice for advertisements, because they appear to be less vulnerable to ad blindness than the horizontal ad formats. Google recently added the wide skyscraper format. This new ad unit displays one more ad than the classic 120×600 skyscraper unit. If you are currently using the 120×600 skyscrapers, switching to the new wide skyscraper format may increase your revenue from the Google AdSense program.

Rectangles, Squares, and Buttons are best used when placed inside a content area. This makes rectangles more difficult to place, but also gives then the best revenue potential.

Total Number of Links
Reducing the total number of links on your content pages can increase revenue from AdSense by reducing the options for a visitor.

If your web page has 10 links and one AdSense wide skyscraper on it, the visitor has a total of 15 options for leaving your page without closing the browser window.

This means that, if the user clicks on a link, the random odds that the visitor will click on an AdSense link are 5 in 15.

If you reduce the number of other links on the page to 5, the total number of options presented to the user is now 10. This means that the random odds of a user selecting an AdSense ad are now 5 in 10.

Another option, but one which may annoy your web site visitors, is to open all external links in a new window. This will leave your page open in the users browser, giving them another opportunity to click on an AdSense link. This can be done by adding target=”_new” to your HTML links, or by converting your outbound links to JavaScript.

It should be noted that Google AdSense never opens ads in a new window.

Test, Test and Test Again
Testing is the key to increasing your CTR percentages. Change your ad colors, wait a week and look at the stats. Do the same with different ad units and different ad placement.

Increase Cost-Per-Click (CPC)
Not all Google AdSense ads are created equal. Google AdWords advertisers bid for keyword combinations, and some combinations are much more expensive than others.

The Google AdSense robot, Mediabot, automatically scans your web pages and determines the appropriate ads to display on your page.

It is possible to create web pages which are designed specifically to attract certain keywords from the Google AdSense program.

To determine which keywords have a higher Cost-Per-Click, create a Google Adwords account in the Google AdWords advertiser interface. This will enable you to determine roughly what AdWords advertisers are paying for each keyword combinatiom.

Based upon this information, you may decide to create a new web page or a whole new web site.

AdSense Alternate Ads
Google AdSense is not always able to find an advertisement which matches the content of your web page. Normally, AdSense selects a Public Service Ad (PSA) and displays it in your ad space. These PSA’s generate no revenue for you.

Google has created the ability to load an alternate ad when it cannot find a matching ad. This is accomplished by setting a variable called google_alternate_ad_url in your AdSense layout code:

google_alternate_ad_url = “/adsense-alternate-ad.shtml”;
These alternate ads can include advertisements from Google AdSense competitors, such as Clicksor.

This capability enables you to tap into a revenue stream which would normally be lost to AdSense PSAs.

Future Improvements to AdSense which will Increase Revenue
Google is constantly improving the AdSense program. Many of these improvements will mean additional revenue in your pocket.

Google has recently improved the speed with which MediaBot accesses new web pages. This means that you start earning revenue more quickly.

Google is constantly working to improve the relevancy of AdSense ads. Ads which are more relevant are more likely to be clicked on by web site visitors.

Google is currently working to give webmasters the ability to place multiple AdSense ad units on the same web page. This will enable the webmaster to place five small single-ad units around the web page, instead of one wide skyscraper. This should considerably reduce losses from ad blindness.

Google Adsense Blog
Google has Put up a Blog which is dedicated to helping Adsense Publishers in thier quest to improve their Adsense earnings. Check it out here - http://adsense.blogspot.com/

Don’t Cheat and Ask Google if you have a question
Don’t cheat! Cheating will get you nothing, sooner or later your account will be terminated and all your money will be gone, so play fair. It is illegal to place texts like “Please support us and click on the ads”.

Prohibited Uses : You shall not … encourage any third party to … generate fraudulent … clicks on any Ad(s)

Just remember that Google is watching your website and the way you implement the ads on your website.

Ask Google if you have any question or if you are not sure if your strategy breaches their Program Policy. Google’s support team is very friendly and fast, just send them e-mail and you should receive answer soon. That way you will be safe from any trouble.

Targetseo.com SEO India provides service for Google Adsense Suggestion, Google Adsense Optimization, Blog Updation, Blog Writing, Blog Optimization, Blog Management, Blog Widgets Optimization, Blog Marketing and Search Engine Optimization and Traffic Building Google Adsense Website. - for more detail about Google Adsense Service - seo@targetseo.com

PageRank of the linking page

PageRank of the linking page, one of the most important factors, determines how much valuable importance is passed on to your page.

The higher the PageRank of the page linking to you, the higher the value you get.

Each link to your website is considered a vote.
If your neighbour states in public that you are very trustworthy, or that you are his best friend (Google PageRank 2), this is of course a less important vote than when the President of your country says the same (Google PageRank 9).

Number of links on the linking page

The value your web page gets from a linking page is equal to the total PageRank value of that page divided by the total number of outgoing links on that page.

Getting a link from a PR4 page that has only 20 outgoing links is much better than getting a link from a PR4 page that has 60 outgoing links.

With the same philosophy, it is better to get a link from a PR2 link page that has only 10 outgoing links than getting a link from a PR4 page that has over 100 outgoing links.

It is therefore as important to evaluate the total number of outgoing links on a links page, as it is, to evaluate the PR of the linking page.

This is where many people often hesitate, as they usually insist on getting a link from a high PR page, but if that page has 100 outgoing links, your page would only get 1/100th of that value.

Industry relevance

Search engines give higher importance to links pointing to your site from your own industry segment as opposed to those from unrelated industries.

A link on a site about motor sports will do very little good for a restaurant site, however a link in a food services directory will likely have high relevance.

Searching industry relevance pages:

Search for similar pages once you have found a really good page.

Look for “similar pages”, “related pages” or “more like this” next to entries in any search engine’s results list.

Alternatively use the Page Specific Search on the Google Advanced Search screen.

Page relevance

Most sites offering links have several categories listed on their sites.

Try to get a link from a category that closely matches your own industry.

For instance, if you have a site related to hotels, then, on your partner site, a tickets site for example, try to identify a resource directory pertaining to hotels, resorts, reservations, vacation packages, travel, tourism, food and beverages, etc.

An algorithm called “Applied Semantics” determines the industry relevance of a page within a site.

The Applied Semantics algorithm studies various keywords on a Web page and tries to determine the industry or business segment of each page.

Applied Semantics estimates the industry segments that are relevant to a particular page.
Anchor-Text

Anchor Text is the visible hyperlinked text on a Web page.

Since anchor text is very important, make sure that your most important keywords appear in the anchor text from the link pointing to your site.

It tells search engines what the page is about.

Used wisely, it boosts your rankings in search engines, especially in Google.

If you use “click here” as the words people are going to click on, you’re telling people the page is about the subject “click here”.

If you use “Part 2″ as the anchor text, your telling the search engines the page is discussing “part 2″.

You wouldn’t want to rank highly for “click here” or “Part 2″.

However, if your site is all about purple widgets, you don’t want only “purple widgets” to be used as the phrase in every link to your site.

Over-optimizing like that would create an unnatural pattern.

You can use anchor text in:

•    External links – links from other sites.
•    Internal links – links on your pages.
•    Navigation maps.
•    Links on your main page. A very important spot.

Remember that real live humans will read your links as well as search engines, so the words in your anchor text need to make sense!

Dynamic link pages

You should also watch out for any link pages that are generated dynamically.

Chances are that such pages would not get indexed soon enough, which means that a link from such a page would not benefit you.

Some dynamic link pages are intentionally generated in such a way so as to prevent them from getting indexed.
Some dishonest webmasters do this to trick you to prevent any PageRank revealing from their site to yours.

Links from such pages therefore do not give you any benefit.

Examples of dynamic links include URLs containing symbols such as “?” or “&”.

Javascript link pages

It is also important to identify pages that are generated through Flash or a JavaScript, as Search Engines cannot read Flash pages nor can they read the links fixed within Flash.

These are some of the tricks unethical webmasters use.
While such a site may claim to have placed a link to your Web page, in effect they are not giving you any benefit.

Redirected links

A link that is first redirected to another page within your partner site before pointing to your site is a redirected link.

You should watch out for such links, as search engines do not give weight to redirected links.
It is very unlikely that your site would describe any benefit from a redirected link.

Framed sites
Avoid getting links from framed sites as Search Engines cannot read texts within frames.

A link placed on a framed site would not give your site any benefit, as Search Engines would not be able to recognize such a link.

Targetseo.com leading Top SEO India provides Quality Link Building and Traffic Building Solution. Provides Link Building, Directory Listing, Social Bookmarking, News Submission, Articles Submission and Social Media Optimization (SMO) - please contact on seo@targetseo.com

At an unprecedented pace, the web is undergoing transformations and so are businesses and marketers. In the past, organisations were contented with the presence of their sole representatives (website) on the internet arena but soon they realized that their mere presence will not meet the intentions. It necessitates Promotion! Eventually, those websites turned into cost centres and electronic broachers that were not optimized. Subsequently, the real quest for the traffic began and companies started juggling around in the pursuit of internet marketing tools.

Connoisseurs believe that the foremost search engines like Google, Yahoo, MSN, AOL and AltaVista are the world’s best mediums for promotion. Factually, the traffic generated by these prominent search engines is approximately equal to the population of a European country. You can’t even imagine the overall business potential of the search engine promotions. Now what you think, mere existence on the web will solve your purpose? Truthfully it’ll not, retaining a personal URL will not flourish your website. You ought to comprehend the vitality of Search Engine Optimization if you want the targeted traffic to visit your website day after day.

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Comprehensive study of website to be optimized
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his article is for those of you who are learning search engine optimization (SEO) or working in the field with a view to starting your own SEO business or on-selling your services as an SEO contractor or freelancer.

How to Do SEO Business Planning and Preparation

First up, you need to think about what type of SEO services you are going to provide and what type of goals you would like your business to achieve. You’ll need to prepare a business plan and answer questions such as the following:

• Will I require finance?
• What are my long and short term goals?
• How will I market my business?
• Who are my potential customers?
• Who are my competitors?
• What services will I offer?
• What should my business / trading name be?

Getting Started

Next, you need to decide how to set up your business structure. You’ll need to answer questions like:

• How will I structure my business? Will I be a sole trader? A partnership? A company?
• Will I need to hire staff?
• What taxes will I be liable for?
• Do I need to create a business bank account?
• What type of business stationery/marketing materials do I need?

Your Workplace

A key component of your new business is its location. Ask yourself questions such as:

• Do I need to rent commercial office space or serviced offices?
• Can I work from home?
• Can I claim home office expenses?
• Do I have a dedicated workspace?
• Can clients access my workplace easily?
• Do I need to purchase equipment or furniture?
• Should I buy a desktop or laptop computer?
• Do I have adequate room for extra staff?
• Can I set and stick to reasonable working hours?

Tools of the Trade

In the SEO business, there are quite a few “must have” tools of the trade that you will find indispensable. Some of these are huge time-savers and others are vital if you run an online business. These include:

Hardware

• At least one desktop computer with plenty of memory and hard drive capacity
• Broadband, ISDN or Wireless Internet connection
• Separate phone/fax lines
• A cell phone and/or palmtop
• A reliable fax machine or PC fax software*
• An answering machine*
• A printer / scanner / copier*
• A file cabinet / desktop filing system
• A large desk with drawers
• A comfortable, ergonomic office chair

* There are a large number of product manufacturers that offer a combination of all these elements in the one machine.

Software / Tools

There’s plenty of tools and software available to help the busy SEO / SEM operator. Here are some of my favorites:

• Freshbooks Invoicing and Timesheets
• Keyword Discovery
• Proposal Kit Proposal Creation Software
• ClickTracks Log File Analysis Software

You’ll find other tools and software in my articles 20 Must-Have Search Engine Marketing Tools and 20 MORE Must-Have Search Engine Marketing Tools.

Subscriptions

• Search Engine Watch
• The Search Light
• Search Engine Marketing News
• High Ranking’s Advisor
• Search Engine Report
• Search Day
• Marketing Pilgrim
• Pandia

Books / E-books

• Search Engine Visibility
• The Nitty Gritty of Writing for the Search Engines
• Ring Bell For Service Usability Report

Memberships

• SEO Consultants
• SEO Pros
• SEMPO

Open for Business!

When you’re ready to start business, you need to spread the word about your business and start dealing with clients. You’ll need to address things like:

• What domain name should I buy?
• Can I design my own web site?
• How will I market my business online?
• How will I promote my business offline?
• What are my short and long term marketing goals?
• What clients do I want to attract?
• How will I invoice clients?
• How do I want clients to contact me?
• What type of client contract do I need?

Getting Clients

Finding clients can be difficult for new business start-ups. You haven’t yet developed a reputation and you have no clients to vouch for the quality of your services. Here are a couple of suggestions for attracting new clients:

• Ask friends and family if they need or know of anyone seeking SEO services.
• Approach your favorite charities and offer to do some pro-bono work in return for publicity and use of their case studies.
• Join SEO industry organizations like the SEO Consultants Directory.
• Spread the word you are open for business.
• Hang out at SEO forums and chat rooms offering free advice.
• Commence a PPC campaign targeting persons seeking SEO services.
• Optimize your own site so you rank high for SEO related searches!

Other Considerations

• Having a watertight contract
• Having a professional services proposal (e.g. Proposal Kit)
• Business and indemnity insurance

Keeping Clients

Once you have your clients, keep them happy. Try to address these issues:

• How can I provide the best customer service?
• How can I solicit client feedback on my services?
• Should I offer a satisfaction guarantee?
• Is my contract client-friendly?
• How can I reward my best clients?
• What can I on-sell to my clients? (Would you like fries with that?)
• Do I want to give my clients corporate gifts?
• How should I regularly keep in touch with clients?

Working in the SEO Industry

The SEO industry is a strange beast. It’s growing enormously fast, due to the boom in search and so the demand for search engine optimization services is huge. However it is also plagued with a bad reputation, thanks to a handful of fast-talking, money-grabbing companies claiming to be SEO experts and taking advantage of web site owners with little knowledge of how search engines work.

For this reason, if you choose to work in the SEO industry, you may come across some skepticism and doubt from clients who have been burned by shoddy operators in the past. You’ll need to work extra hard at overcoming client fears and proving the value of your services.

But as long as you truly know what you are doing, can prove the ROI on your services, educate your clients about the SEO process, use ethical business practices and follow the guidelines set down by the search engines, you should build up a good reputation quickly.

Here are some resources that will help you in this direction:

• Search Marketing Benchmark Guide 2008
• Writing Useful Articles That Readers Will Love (Finding Your SEO Niche)
• Google Information for Webmasters: SEOs
• Questions to Ask Before Hiring a SEO Company
• Selecting a Search Engine Optimization Company
• What SEOs Expect From Their Clients
• Working Well With Your Search Engine Optimization Firm
• Let Your Trusted SEO Do Their Job
• Search Engine Optimization

Getting Help

Even if you’re a seasoned pro at search engine optimization, there’s always something more to learn. Occasionally, there will be times when something has you completely baffled or you don’t quite know how to handle a particular client situation. That’s when you need a little advice or guidance from your peers.

The following forums are popular hang-outs for persons in the SEO industry. Whether you’re a novice or veteran, you’ll always learn something new, make new friends and possibly even get new clients by visiting regularly and contributing your time to the webmaster community:

• Cre8asite Forums
• SEO-News Forum
• High Rankings Search Engine Optimization Forum
• SearchEngineWatch Forums
• Webmaster World
• Search Engine Forums
• SitePoint Forums

Growing Your Business

After you’ve been in business for a while, there comes a time when you’ll need to decide whether to expand and take on more and more clients or to cap your growth capacity and turn down new projects. Here are some things to consider when that time comes:

• Do I want to expand my business?
• Do I really need more clients?
• Can I hire more staff?
• Should I take on an admin person or virtual assistant?
• Should I take on temporary or contract staff?
• Can I outsource some aspects to specialists?

Pitfalls to Avoid

Here are a few common pitfalls to avoid when running your own business:

• Don’t fail to create a business plan and update it regularly. Small businesses don’t plan to fail, they fail to plan.
• Don’t let bad creditors get away with it – always chase overdue invoices before they cause a cash-flow problem and make sure your Terms of Trade are clearly available on your site, on your invoice and in your proposals.
• Don’t get caught up on administrative tasks. Delegate them where possible so you can concentrate on your clients and your business.
• Don’t forget to communicate with your staff regularly. Make use of collaboration software to manage your client projects effectively.
• Don’t take on more clients than you can handle.
• Don’t discount your services if you can help it – recognize the value of your knowledge, time and services.
• Don’t lose sight of your goals – spend at least one day per week on marketing and business development.
• Don’t spread yourself too thin. It’s better to let someone else handle a client than do a poor job of it yourself.
• Don’t become a workaholic, make sure you work reasonable hours and take regular vacations with your family.
• Don’t burn-out. Keep asking: Am I enjoying myself? Remember to have fun!!

- Targetseo.com - SEO Company India - provides Total Seo Business Solution and Traffic Building Services from India since last 10 years.