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Just day before yesterday, Google had a PageRank update and Andy Beard’s seems to be the first to notice the drop of PageRank as he tells us in his post, “Digg Favorites Slapped By Google.”

Many sites have seen a big drop in PageRank. Some even from 9 to 6. Hours later, many others have reported on this.

Websites affected by Google’s October PageRank update :-

AndyBeard PR5 to PR3
AutoBlog PR6 to PR4
Blog Herald PR6 to PR4
CopyBlogger PR6 to PR4
Engadget PR7 to PR5
Forbes.com PR7 to PR5
JoyStiq PR6 to PR4
Master New Media PR7 to PR4
ProBlogger.net PR6 to PR4
SFGate PR7 to PR5
StatCounter PR10 to PR6
SunTimes PR7 to PR5
Tuaw PR6 to PR4
WashingtonPost.com PR7 to PR5

Most of the sites mentioned above have a lot of interlinking going on between them.

Philipp Lenssen says that, “Interestingly enough, the last time I checked, Google’s own AdWords still allowed text link brokers to advertise their systems not sure if that’s still the case.”

Come to think of it, Google Webmaster Help Center’s guidelines lays down the rules straight and clear:-

“Don’t participate in link schemes designed to increase your site’s ranking or PageRank. In particular, avoid links to web spammers or “bad neighborhoods” on the web, as your own ranking may be affected adversely by those links.”

Duncan Riley, feels that “The only clear change appears to be among large scale blog networks and similar link farms, where each site in the network provides hundreds of outgoing links on each page of the blog to other blogs in the network, in some cases creating tens, even hundred of thousands of cross links. Previously such behavior has been rewarded by Google with high page rank, although it would now appear that this loop hole may now be shut.

Blogs in the TechCrunch network (we don’t link heavily on each page..nor do we have a particularly large network) and the Gawker Media network (who like us don’t go nuts with links) maintained their page rank whilst blogs across a range of other networks saw big decreases. The AOL owned Weblogs Inc was not immune, with leading Gadget blog Engadget dropping from PR 7 to PR5, Autoblog (6 to 4) and DownloadSquad (5 to 4).”

Loren Baker maintains that Paid linking is not the main culprit here, as ‘One could say that paid linking led to the decrease in PageRank for these sites, but not all of these sites use paid linking as a source of revenue. Furthermore, there are many sites which were not associated with this drop in PageRank which sell paid links, but I’m not going to out them.’

Additionally, he states the reasons for PageRank decrease as:

Paid Linking : The easy excuse is that they’re targeting paid links, but not all sites which experienced the drop sell or buy links.
Mass Linking : Do we link out to too many sites via Blog Rolls? Does Linkbait just result in TOO MANY links, even if they are natural. Do blog networks use influential linking to their advantage? I think PageRank has been spread too thin and Google is changing its PageRank formula to address the mass publishing which has taken place over the past 2 years.
Devalue PageRank : PageRank is seen by many as the end all value of a web site. Our PageRank dropped but we are receiving more Google search traffic than ever. PageRank does not define site rankings in Google or traffic and it should not be mistaken as so.
Kill the Paid Link Market : If Paid Linking houses use PageRank as a pricing metric, then eliminating or devaluing PageRank will devalue paid linking
BTW, I’d like to add that not all of the links I took off of the Supporters part of my template were paid. They were Supporters, not Sponsored Links.

On a surprising note, Barry Schwartz writes that even though his PageRank fell, he experienced an increase in traffic.

He continues saying, “Will this impact the selling of links on those sites? Time will tell. Will these sites slap on a nofollow tag? Time will tell. Will this make PageRank less valuable in the eyes of SEOs? Time will tell. For now, I think Google sent a clear message that they don’t want sites to sell links or people to buy links. Will this message stop people from doing that? I don’t think so, but like I said just before, time will tell.

Doug Heil explains the possible cause of this as, “Maybe you are linking out to bad neighborhoods with some of those “sponsors” you list in here? Some of those could not give me 10K per month to advertise on my sites. I don’t know, but none of the sites I monitor had any PR go down. I had to “turn on” the silly green bar to find out. If a site’s referrals have not went down, a lower green bar means nothing unless you actually think a higher green figure bar means a better site? Surely you don’t think that”?

Many, however, have taken up a defiant stand, such as Jonathan Dingman who says, “I honestly feel that if Google is doing this to bully the paid link market, the industry will just find another way to determine link values. Technorati, Compete.com, Alexa, Y! backlinks, you name it, there’s another metric out there.”

“What I don’t understand is the outrage over this,” asks Jill Whalen who explains saying, “Everyone has known that if you’re going to buy/sell links you shouldn’t be doing it blatantly, and yet tons of sites are doing exactly that. Take a look at some of the sites mentioned in the list (mentioned above) look at the text links. If most of those aren’t a blatant attempt to manipulate PageRank (and anchor text as well), then I don’t know what is.”

This update will benefit B and C list bloggers. On the other hand it will be detrimental for WebLogs.inc and also PPP and Text Link ads. This will also hurt people who are doing reviews via some mechanism like PPP. To get an idea of the blogs covering this, visit Search Engine Land.

By http://www.targetseo.com

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Topseo.org every shared search terms report every month between members and seo industry analyst across the world. As per our analysis or various search engine tools and log analysis report of various source we have found some of top searching terms releated to search engine optimization (seo) Business. We are recommend to update your content and meta tags with below mentioned trends and Get advantage of it.

what is search engine optimization
best seo
seo inc
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jae seo
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seo yeon
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seochat
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joomla seo
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seo h1
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seo park
trellian seo
search engine marketing firm 
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pay per click
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seo articles
seo news
seo projects
freelance seo
freelance seo projects
seo course
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seo videos
Link Baiting
se optimization
website Promotion
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About SEO Authors / Analyst.
Paavan solanki is one the leading seo analyst and trainer in Ahmedabad, India - Running SEO Training Center and its search engine optimization (SEO) Company known as http://www.targetseo.com - Since last 2 years moderate and updates http://www.topseo.org - Please send your comments and feedback.

Top 50 Social Bookmarking website 2007 by 10e20.com - articles by Mr. Chris

On 10e20 we talk a lot about social bookmarking sites. To put it simply, social bookmarking is a way for people to save, classify, share and search Internet bookmarks. For me, I am always more concerned about how social bookmarks can drive traffic to my sites and increase sales and its important to know which ones can drive the most traffic. With that in mind, the folks over at eBizMBA have put together a list of the top 20 social bookmarking sites. They based their results on data on a combination of Compete.com and Quantcast data. I have provided the list below with a short explanation of each site (from the sites themselves & Wikipedia) and also their Alexa ranking to see if its consistent with their findings.

1 | Digg - a user driven social content website. It combines social bookmarking, blogging, and syndication with a form of non-hierarchical, democratic editorial control. Alexa Rank = 89.

2 | Netscape - a social news portal programmed by you. Users can vote for which stories are to be included on the front page, and may comment on them as well. Alexa Rank = 544

3 | Technorati - searches, surfaces and organizes blogs and the other forms of independent, user-generated content (photos, videos, voting, etc.) increasingly referred to as “citizen media.” Alexa Rank = 201

4 | del.icio.us - the definition of a social bookmarking site. It is now a part of Yahoo! Alexa Rank = 186

5 | StumbleUpon - a web browser plugin that allows its users to discover and rate webpages, photos, videos, and news articles. Alexa Rank = 310

6 | reddit - a social bookmarking website where users can post links to content on the web. Other users may then vote the posted links up or down, causing them to appear more or less prominently on the reddit home page. Alexa Rank = 826

7 | Slashdot - is a science, science fiction, and technology-related news website which features user-submitted and editor-evaluated current affairs news with a “nerdy” slant. Alexa Rank = 433

8 | BlinkList - allows you to save a website instantly, and add the “Tags” and description later, in one click on a different button. Alexa Rank = 3,617

9 | FARK.com - a community website created by Drew Curtis allowing users to comment on a daily batch of news articles and other items from various websites. Links are submitted by Fark members, which are then approved for posting on the main page by administrators (not really a social bookmarking site). Alexa Rank = 1,521

10 | ClipMarks - Save your clips privately, email them to friends, post them on your blog, or share them on ClipMarks for others to see. Alexa Rank = 4,944

11 | Newsvine - Placement of stories is determined by a multitude of factors including freshness, popularity, and reputation. Contribution is open to all, and editorial judgement is in the hands of the community. Alexa Rank = 3,600

12 | furl.net - stands for File Uniform Resource Locators. It’s a free social bookmarking website that allows members to store searchable copies of webpages and share them with others. Every member receives 5 gigabytes of storage space. Alexa Rank = 3,904

13 | BlogMarks - a collaborative link management project based on sharing and key-word tagging. Alexa Rank = 6,619

14 | ShoutWire - a news and information web sitethat allows its users to vote on or “Shout” submitted articles. Alexa Rank = 11,899

15 | BlueDot.us - a social bookmarking and networking software that installs a single browser button for users to “dot” a webpage, making a link to the page part of their Blue Dot profile. Alexa Rank = 11,494

16 | Spurl.net - allows you to store, share and search all the interesting things you find on the web (currently quite limited service due to heavy spam attacks - concentrate your efforts elsewhere). Alexa Rank = 14,009

17 | SpotPlex - allows you to find what is the hot news today, this week, or this month in real time. Not a list of articles people recommended or voted for, but a list of articles read most in a given timeframe. Alexa Rank = 30,339

18 | Simpy - allows you to save, tag and search your own bookmarks and notes or browse and search other users’ links and tags. Alexa Rank = 11,107

19 | MyBookmarks.com - allows you to keep your browser bookmarks and favorites online so you can access them from anywhere. Alexa Rank = 127,018

20 | SpotBack - a personalized rating system that recommends relevant content based on personal rating history using collaborative filtering and aggregated knowledge technologies. Alexa Rank = 44,850

Added:

21 | ma.gnolia - members save websites as bookmarks, just like in their browser. Except with a twist: they also “tag” them, assigning labels that make them easy to find again. Alexa Rank = 7,236

22 | Shadows - link-sharing website that allows you to tap into the collective wisdom and interests of the entire Shadows community. Alexa Rank = 25,636

23 | Jots - a collaborative bookmarking system that allows you to Store, Share and Discover relevant links. Alexa Rank = 65,484

24 | RawSugar - a place to save, share and discover your favorite content in an organized and highly flexible way. Alexa Rank = 26,238

As you can see the Alexa rankings vary a bit from the combination of Compete.com and Quantcast data. If this same listing was based on Alexa’s data - your priorities would lie in this order:

1 | Digg (89)

2 | del.icio.us (186)

3 | Technorati (201)

4 | StumbleUpon (310)

5 | Slashdot (433)

6 | Netscape (544)

7 | reddit (826)

8 | FARK (1,521)

9 | Newsvine (3,600)

10 | BlinkList (3,617)

11 | Furl.net (3,904)

12 | ClipMarks (4,944)

13 | BlogMarks (6,619)

14 | Mag.nolia (7,236)

15 | Simpy (11,107)

16| BlueDot.us (11,494)

17 | ShoutWire (11,899)

18 | Spurl.net (14,009)

19 | Shadows (25,636)

20 | RawSugar (26,238)

21 | Spotplex (30,339)

22 | SpotBack (44,850)

23 | Jots (65,484)

24 | MyBookmarks (127,018)

About Chris

President and Co-Founder of http://www.10e20.com , a search and social marketing firm (that occasionally still does web design).

See more article
Top 100 Best SEO Blogs 2007 by topseo

This position is located in Bangalore, Delhi and Hyderabad, India.Help us find out about our users! Google is looking for User Experience Researchers at all levels, to design and conduct user research studies throughout the product cycle. You will use a range of methods, working closely with UI designers and product teams to define new products, assess the usability of prototypes, and influence the future direction of existing products.

• Early-stage user research methods such as contextual inquiry, paper prototyping, card sorting, personas.
• Working with product teams to ensure that user research findings are tracked and acted on.
• Design and analysis of experiments or surveys.
• International user research or remote user studies.
• Accessibility and universal design.
• Analysis of web server log data.
• Web design / HTML.
• Programming / scripting.
• Eye-tracking.
• Testing applications for mobile devices.
• On-line communities and social computing.

Requirements:

• BS or MS (PhD a plus) in Human-Computer Interaction, Cognitive Psychology, Computer Science, or related field.
• Demonstrated experience of designing and conducting different types of user research studies, including lab-based usability studies, field studies, and usability inspections (heuristic evaluations or cognitive walkthroughs).
• Excellent analytical ability, especially with regard to observation of user behavior.
• Strong oral and written communication skills; can present findings concisely and effectively.
• Can work independently, and effectively prioritize time between multiple projects.
• Flexible: can adapt to changing schedules and different types of products, and develop new user research methods where needed.
• Can work well in cross-functional teams, including engineers, product managers, and UI designers.
• Solid background in statistics and data analysis.Apply now http://www.google.in/jobs

Search Engine Marketing Is a Rocket: Spending Is Up 62%; Advertisers Spent a Total of $9.4 Billion in 2006, according to SEMPO Survey of SEM IndustryDirect Sales ROI and Expanding SMB Market Two Factors Driving Growth

Direct Sales ROI and Expanding SMB Market Two Factors Driving GrowthNorth American advertisers spent $9.4 billion on search engine marketing (SEM) in 2006, a 62 percent increase over 2005 spending, according to an annual industry survey conducted by the Search Engine Marketing Professional Organization (SEMPO) www.sempo.org. SEMPO researchers also estimate SEM spending to double by 2011, at an aggregate spending total of $18.6 billion.The report, “The State of Search Engine Marketing 2006,” collected data on spending trends by agencies and in-house advertisers. The SEM programs surveyed include paid placement, paid inclusion, organic search engine optimization (SEO) and SEM technology platforms. The report is based on an industrywide survey of 587 respondents - both agency and in-house advertisers - conducted in November and December 2006 by Radar Research, LLC and Intellisurvey.

“These spending figures show that 2006 was a watershed year for the SEM industry. We have moved from the first wave of adoption of search-based marketing to the myriad of small and medium sized businesses, many of them startups, using SEM as a fundamental part of their business. In fact, many of these SMB companies have been founded on an e-business model and that is a huge implication for our general economy, going forward,” says Kevin Lee, member of the Board of Directors of SEMPO and chair of its Research Committee.

“SEM is bringing results and is helping to fuel the Internet-based economy which in turn is driving SEM spending,” he adds.

Spending Trends
SEMPO’s survey found organic SEO (tactics for improving a website’s non-advertising rank in search engines) is still the most popular form of SEM, with almost three-quarters of advertisers using this method, with paid placement a very close second at 71 percent. However, in dollars, paid placement accounted for 86 percent of total spending, or $8 billion. Organic SEO accounted for $1.1 billion in spending, or 12 percent. Paid inclusion continues its decline, accounting for one percent of total spending, or $94 million. SEM technology platforms account for the remainder, at 1.3 percent, or $122 million in spending.

One shift from previous years is that direct sales is now as compelling an objective for SEM spending as brand awareness. Respondents could give multiple responses to their spending motivation and in 2006, direct sales was the top choice, at 58 percent, followed by brand awareness as the next most prevalent objective, at 57 percent.

“It’s a healthy trend that direct sales is becoming a primary reason for SEM spending. The SEM industry is under pressure to show ROI and linking spending to direct sales will prove that SEM can contribute effectively to a company’s profit picture,” says SEMPO Research Committee Co-chair, Gord Hotchkiss.

MSN Gaining on Competition
The SEMPO survey also found that MSN is gaining on Google and Yahoo!, now ranking third in paid placement SEM. In one year, MSN has made tremendous progress: in 2005 only 29 percent of respondents said they were using MSN; in 2006 that number rose to 68 percent.

Google AdWords continues its reign as most popular search advertising program, used by 96 percent of respondents. Yahoo registered 86 percent of respondents saying they used the program.

In other trends:

• 75% of advertisers said they could afford a mild increase in paid placement; the remaining 25% say they have topped out in cost per lead spending
• SEM continues to poach budget from other marketing channels, especially offline marketing programs
• In-house marketing programs continue to grow, portending further consolidation on the agency side of the business

About the Search Engine Marketing Professional Organization (SEMPO)
SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it. Its purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing. SEMPO represents the common interests of more than 450 companies and consultants worldwide and provides them with a voice in the marketplace. SEMPO’s education and outreach initiatives are sponsored in part by Microsoft, Yahoo!, Google, Verizon Superpages.com, Atlas, and Search Engine Strategies. For more information, or to join the organization, please visit www.sempo.org.

About Radar Research, LLC
Radar Research is a Los Angeles-based research and consulting firm aimed at the nexus of media, technology, culture and commerce. It was founded by two former Jupiter Research analysts, Marissa Gluck and Aram Sinnreich. Radar conducts research on behalf of both corporate clients and non-profit organizations, such as DoubleClick, Sony Pictures Entertainment, Nielsen//Netratings, the Online Publishers Association and The Norman Lear Center. For more information, please visit www.radarresearch.com

About IntelliSurvey, Inc.
IntelliSurvey helps organizations, including leading research firms and in-house researchers, make better business decisions by gathering intelligence from their customers, members, and prospects. For more information, please visit www.IntelliSurvey.com

For more information, contact:
Greg Jarboe
978 549-9537
pr@sempo.org