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his article is for those of you who are learning search engine optimization (SEO) or working in the field with a view to starting your own SEO business or on-selling your services as an SEO contractor or freelancer.

How to Do SEO Business Planning and Preparation

First up, you need to think about what type of SEO services you are going to provide and what type of goals you would like your business to achieve. You’ll need to prepare a business plan and answer questions such as the following:

• Will I require finance?
• What are my long and short term goals?
• How will I market my business?
• Who are my potential customers?
• Who are my competitors?
• What services will I offer?
• What should my business / trading name be?

Getting Started

Next, you need to decide how to set up your business structure. You’ll need to answer questions like:

• How will I structure my business? Will I be a sole trader? A partnership? A company?
• Will I need to hire staff?
• What taxes will I be liable for?
• Do I need to create a business bank account?
• What type of business stationery/marketing materials do I need?

Your Workplace

A key component of your new business is its location. Ask yourself questions such as:

• Do I need to rent commercial office space or serviced offices?
• Can I work from home?
• Can I claim home office expenses?
• Do I have a dedicated workspace?
• Can clients access my workplace easily?
• Do I need to purchase equipment or furniture?
• Should I buy a desktop or laptop computer?
• Do I have adequate room for extra staff?
• Can I set and stick to reasonable working hours?

Tools of the Trade

In the SEO business, there are quite a few “must have” tools of the trade that you will find indispensable. Some of these are huge time-savers and others are vital if you run an online business. These include:

Hardware

• At least one desktop computer with plenty of memory and hard drive capacity
• Broadband, ISDN or Wireless Internet connection
• Separate phone/fax lines
• A cell phone and/or palmtop
• A reliable fax machine or PC fax software*
• An answering machine*
• A printer / scanner / copier*
• A file cabinet / desktop filing system
• A large desk with drawers
• A comfortable, ergonomic office chair

* There are a large number of product manufacturers that offer a combination of all these elements in the one machine.

Software / Tools

There’s plenty of tools and software available to help the busy SEO / SEM operator. Here are some of my favorites:

• Freshbooks Invoicing and Timesheets
• Keyword Discovery
• Proposal Kit Proposal Creation Software
• ClickTracks Log File Analysis Software

You’ll find other tools and software in my articles 20 Must-Have Search Engine Marketing Tools and 20 MORE Must-Have Search Engine Marketing Tools.

Subscriptions

• Search Engine Watch
• The Search Light
• Search Engine Marketing News
• High Ranking’s Advisor
• Search Engine Report
• Search Day
• Marketing Pilgrim
• Pandia

Books / E-books

• Search Engine Visibility
• The Nitty Gritty of Writing for the Search Engines
• Ring Bell For Service Usability Report

Memberships

• SEO Consultants
• SEO Pros
• SEMPO

Open for Business!

When you’re ready to start business, you need to spread the word about your business and start dealing with clients. You’ll need to address things like:

• What domain name should I buy?
• Can I design my own web site?
• How will I market my business online?
• How will I promote my business offline?
• What are my short and long term marketing goals?
• What clients do I want to attract?
• How will I invoice clients?
• How do I want clients to contact me?
• What type of client contract do I need?

Getting Clients

Finding clients can be difficult for new business start-ups. You haven’t yet developed a reputation and you have no clients to vouch for the quality of your services. Here are a couple of suggestions for attracting new clients:

• Ask friends and family if they need or know of anyone seeking SEO services.
• Approach your favorite charities and offer to do some pro-bono work in return for publicity and use of their case studies.
• Join SEO industry organizations like the SEO Consultants Directory.
• Spread the word you are open for business.
• Hang out at SEO forums and chat rooms offering free advice.
• Commence a PPC campaign targeting persons seeking SEO services.
• Optimize your own site so you rank high for SEO related searches!

Other Considerations

• Having a watertight contract
• Having a professional services proposal (e.g. Proposal Kit)
• Business and indemnity insurance

Keeping Clients

Once you have your clients, keep them happy. Try to address these issues:

• How can I provide the best customer service?
• How can I solicit client feedback on my services?
• Should I offer a satisfaction guarantee?
• Is my contract client-friendly?
• How can I reward my best clients?
• What can I on-sell to my clients? (Would you like fries with that?)
• Do I want to give my clients corporate gifts?
• How should I regularly keep in touch with clients?

Working in the SEO Industry

The SEO industry is a strange beast. It’s growing enormously fast, due to the boom in search and so the demand for search engine optimization services is huge. However it is also plagued with a bad reputation, thanks to a handful of fast-talking, money-grabbing companies claiming to be SEO experts and taking advantage of web site owners with little knowledge of how search engines work.

For this reason, if you choose to work in the SEO industry, you may come across some skepticism and doubt from clients who have been burned by shoddy operators in the past. You’ll need to work extra hard at overcoming client fears and proving the value of your services.

But as long as you truly know what you are doing, can prove the ROI on your services, educate your clients about the SEO process, use ethical business practices and follow the guidelines set down by the search engines, you should build up a good reputation quickly.

Here are some resources that will help you in this direction:

• Search Marketing Benchmark Guide 2008
• Writing Useful Articles That Readers Will Love (Finding Your SEO Niche)
• Google Information for Webmasters: SEOs
• Questions to Ask Before Hiring a SEO Company
• Selecting a Search Engine Optimization Company
• What SEOs Expect From Their Clients
• Working Well With Your Search Engine Optimization Firm
• Let Your Trusted SEO Do Their Job
• Search Engine Optimization

Getting Help

Even if you’re a seasoned pro at search engine optimization, there’s always something more to learn. Occasionally, there will be times when something has you completely baffled or you don’t quite know how to handle a particular client situation. That’s when you need a little advice or guidance from your peers.

The following forums are popular hang-outs for persons in the SEO industry. Whether you’re a novice or veteran, you’ll always learn something new, make new friends and possibly even get new clients by visiting regularly and contributing your time to the webmaster community:

• Cre8asite Forums
• SEO-News Forum
• High Rankings Search Engine Optimization Forum
• SearchEngineWatch Forums
• Webmaster World
• Search Engine Forums
• SitePoint Forums

Growing Your Business

After you’ve been in business for a while, there comes a time when you’ll need to decide whether to expand and take on more and more clients or to cap your growth capacity and turn down new projects. Here are some things to consider when that time comes:

• Do I want to expand my business?
• Do I really need more clients?
• Can I hire more staff?
• Should I take on an admin person or virtual assistant?
• Should I take on temporary or contract staff?
• Can I outsource some aspects to specialists?

Pitfalls to Avoid

Here are a few common pitfalls to avoid when running your own business:

• Don’t fail to create a business plan and update it regularly. Small businesses don’t plan to fail, they fail to plan.
• Don’t let bad creditors get away with it – always chase overdue invoices before they cause a cash-flow problem and make sure your Terms of Trade are clearly available on your site, on your invoice and in your proposals.
• Don’t get caught up on administrative tasks. Delegate them where possible so you can concentrate on your clients and your business.
• Don’t forget to communicate with your staff regularly. Make use of collaboration software to manage your client projects effectively.
• Don’t take on more clients than you can handle.
• Don’t discount your services if you can help it – recognize the value of your knowledge, time and services.
• Don’t lose sight of your goals – spend at least one day per week on marketing and business development.
• Don’t spread yourself too thin. It’s better to let someone else handle a client than do a poor job of it yourself.
• Don’t become a workaholic, make sure you work reasonable hours and take regular vacations with your family.
• Don’t burn-out. Keep asking: Am I enjoying myself? Remember to have fun!!

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Ahmedabad in Gujarat is fast becoming a major IT hub in India, said industry experts here Friday. Their comments came in the wake of union Science and Technology Minister Kapil Sibal’s comment Monday that Gujarat was lacking in the IT sector.

IT players in the state hotly contested Sibal’s views. They said although Gujarat was a late starter, it had taken several steps to catch up with the leaders and will soon be counted as the major IT hub of India.

Paavan Solanki, renowned search engine consultant and founder of seo firm http://www.targetseo.com , said  SEO industry was surging ahead in the state thanks to strong government support. ‘Players who have located their operations in Ahmedabad Gujarat are happy with the way things were moving. In the next six to eight months, people will experience the force of IT industry in the state,’ said Solanki.

The IT head Third Generation Resource,  http://www.development-india.com Mr. Ruchit Patel,   said that there was now keen awareness in Gujarat that IT was the backbone of all operations. ‘There is a strong movement in the state to have the IT backbone,’ Patel said.

Dr. Shailesh Thaker, CLO of knowledge inc http://www.drshaileshthaker.co.in  and management thinker, said IT had a strong presence in Gujarat.

‘There are chip design companies, leading BPOs as well as KPOs. Globally branded firms have their presence in Gujarat. Nasscom (National Association of Software and Services Companies) has ranked Ahmedabad to be among the top five Indian destinations for business process and knowledge process outsourcing,’ thaker stressed.

Industry players in the state pointed out the fact that the IT Summit held in December 2006 was extremely successful.

Nineteen companies signed memoranda of understanding (MoUs) for investments totalling Rs.110.67 billion at the summit.Of the 19 companies, nine were IT park developers, one telecom service provider and nine software and ITeS companies.

Notable among them were Nipiam InfoTech with plans for an IT park in Vadodara with an investment of Rs.26 billion.

Fascel Ltd (Hutch) inked an intent to invest Rs.25 billion for setting up a 2,500-seat call centre, putting up a 4,500 km optical fibre network for lease line solutions and setting up retail points across the state for providing GSM and enterprise solutions. The other bigwigs included DLF Commercial, which will set up three IT parks - in Gandhinagar, Ahmedabad and Vadodara.

Aqualine Properties Ltd, part of the Raheja Corp, signed in for an investment of Rs.12 billion to set up an IT special economic zone in Gandhinagar.

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The best SEO book is SEO Made Simple by top expert Michael Fleischner. Find out how to get your free SEO download from today’s best SEO book.

The best SEO book money can buy is SEO Made Simple, a comprehensive search engine optimization guide. If you want to learn search engine optimization and dramatically enhance the rankings of your website, then pick up a copy of today’s leading SEO book. SEO Made Simple is the top-selling SEO guide of 2009 and soon to be the best SEO 
book of 2010.

If you want to improve your search engine rankings quickly, then learning the best SEO techniques for achieving top rankings is essential. Not all information about SEO is proven or tested. As a result, finding valid SEO information can be a difficult chore. That is unless you have today’s best SEO book, titled SEO Made Simple which provides step-by-step instructions for obtaining top search engine results.

SEO Made Simple reveals effective methods for getting your website number one ranking on search engine result pages for any keyword phrase. As you improve your ranking and take take the number one result for your keyword phrase, you can quickly and easily create more traffic than ever before. This reduces dependence on paid traffic sources such as Yahoo Search and other pay-per-click advertising.

“Reaching the top of search engine result lists should be the primary goal of anyone with a website or blog,” says Michael Fleischner, today’s top selling SEO author. “With number one rankings you can generate tons of traffic to your website at no cost. Learning these techniques are simple with SEO Made Simple.”

Top search engine rankings can come quickly if you have the knowledge of search engine optimization best practices and a clear understanding of the most effective methods for influencing search results. SEO Made Simple, the best SEO book available today, reveals powerful techniques for generating real results quickly for your website.

A great place to begin your search engine optimization campaign is through the application of on page optimization. This discipline refers to what you do on your web pages to successfully influence rankings. The best SEO book details all aspects of on page optimization and analyzes each area in detail. Learn how to effectively craft your meta tags, title tags and other on page elements. From URL selection to internal page navigation, SEO Made Simple makes the discipline of on page optimization easy.

Off page optimization comes after you’ve properly designed your site to be visited by search engines spiders. Off page optimization techniques are varied and can be a bit overwhelming if you’re not familiar with them. SEO Made Simple reveals shortcuts and effective methods for building links and targeting appropriate sites. Both basic and advanced link building techniques are revealed in the best SEO book.

Today’s best SEO book, SEO Made Simple was developed to help anyone with a web site or blog improve search rankings quickly. These techniques have been proven effective time and again. To get your own copy of the best SEO book visit Amazon.com or MySEOmadesimple.com today.

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Social Media Optimization (SMO) what people are talking about it? Know some of the facts about SMM as people do not know much about it.

Suppose some incident happened to you and when a user of a social media website finds it interesting, he/she likes to share it with his/her friends. This makes the incident to ‘go viral’ and is shared with hundreds of users. This in turn creates thousands of visitors, launching of a website or a new product and brings in good amount of back links. These back links increases your site visits and ultimately aids your SEO.

It is paramount to have quality content when you are using social media marketing as it helps to pass on more quickly and to many people. Well, we will learn to create such attractive content in the upcoming articles on SMO.

Good and mesmerising content will get easy going around the web but for that you need a larger network on these social media sites for better marketing. Your network will give the initial thrust, raising the possibility of the incident going viral.

In spite of this, if direct marketing is done than the chances of web content going viral reduces. On social media sites, people do not want to be used as a marketing tool, hence initial SMO should be a conversation, debate or discussion rather than having a sales pitch. Later on, you can add impressive sales touch, once social media marketing push is over.

Author :

Paavan Solanki is a professional SMO India. He is one of the top 10 SEOs Consultant in India. He possesses immense knowledge of SEO. He writes mainly on Organic SEO and Social Media Optimization. He even provides SEO/SEM & Social Media Marketing services. He is Search engine analyst in India; he has done advance SEO training for more than 100 students and also worked on over 100 SEO Projects across the world. He has good strength in B2B, B2C and Community Portals Optimization through http://www.targetseo.com

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There are many advantages of SEO outsourcing to India. SEO outsourcing to India is cost effectiveness, provides good quality work, uses best resources and utilizes optimum time management. Therefore, India is more preferred as outsourcing destination, which also provides hiring SEO services.

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About Author:

Paavan Solanki is a professional SEO India. He is one of the top 10 SEOs around the world. He possesses immense knowledge of SEO. He writes mainly on Organic SEO and Viral Marketing. He even provides SEO/SEM & Viral Marketing services. He is Search engine analyst in India; he has done advance SEO training for more than 100 students and also worked on over 100 SEO Projects across the world. He has good strength in B2B, B2C and Community Portals Optimization through http://www.targetseo.com

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Adwords - This is Google’s pay per Click advertising program.

AdSense - Automatically crawls the content of your pages and delivers ads (you can choose both text or image ads) that are relevant to your audience and your site content ads so well-matched, in fact, that your readers will actually find them useful. You also earn money when people click on the ads..

Affiliate marketing - Is a web based marketing programme that rewards you for recommending or promoting a product, rewards are usually for completed transactions.

Automated Search engine submission - Software that automatically submits your website to search engines or directories, we don’t recommend using this method.

Alexa - Is a free service that measures website traffic, it’s owned by amazon.com.

Analytics - Is software that allows users to keep track of website statistics it provides information on page views, user paths and conversion statistics.

Bidding Directory - A directory where you bid for placement, the highest bidder usually get a sitewide link.

Black Hat - All search engines have rules and guidelines, working against the guidelines in order to gain rankings are considered black hat techniques, hence the name “Black hat” we don’t recommend using black hat techniques as doing so could result in having your website banned.

Broadband - High speed internet access with a permanent connection to the internet, known as “always on” permitting unlimited use for a fixed monthly charge.

Browser - Client used to view the World Wide Web, the most commonly used are Internet Explorer and Firefox.

Cache - Web browsers hold copies of recently visited web pages in a directory on the sites harddrive, this disk memory space is called the cache.

Chat Site - A special kind of website which enables conversation between people visiting the website at the same time. chat sites are popular as meeting places for poeple who may nevert actually meet each other in person, but who can chat to each other like old friends by typing, reading and responding to text message.

Code - Is the code that makes a website work, there are various codes such as Html, Php, ColdFusion, JavaScript, and Jsp to name a few.

Cloaking - Is a process that shows a different page to a search engine than it does a website visor; this is a bad practise and could get your website banned.

Comment Tag - comment tag is used to insert a comment in the source code.

Dead link - Is a link that is broken and doesn’t lead to a page or a website.

Domain - A sub-set of internet addresses. Domains are hierarchical, and lower-level domains often refer to particular web sites within a top-level domain. The most significant part of the address comes at the end - typical top-level domains are .com, .net, .edu, .gov, .org.

Downloading - This is a process of transferring files from a computer on the internet to your own computer.

E-commerce - The process of buying and selling over the internet.

Email - Short for “electronic mail”. it is the internet version of the postal service. Instead of putting a letter into a postbox, you send a message from your computer.

Email Address - To exchange email messages with friends and family, and to register for many types of internet services, you need your own email address, which will typically look something like this: joe.blogs@hotmail.com

Hard Disk - also known as a hard drive, the disk inside your computer where your programs are stored. Disk capacity is measured in megabytes (Mb), or gigabytes (Gb) (a gigabyte ia 1,000 megabytes).

Hyperlink - A hyperlink may be a word or a graphic. when it is clicked with the mouse, a new Web page, or part of the same page, opens automatically in your Web browser. When a hyperlink is text, it is typically displayed in a different colour and may also bu underlined. A text hyperlink that has already been visited is usually displayed in a different colour.

Internet - A worldwide collection of computers joined by networks which are linked to each other via communication links. To join the internet all you have to do is connect your computer to this network.

Internet Service Provider (ISP) - A company which provides you with access to the internet from your computer.

Mailing List - A service that collects messages and broadcasts them to a specific group of peple by email, enabling a discussion to take place. Mailing lists usually serve a particular interest group.

Mail Server - A computer managed by your ISP which gives access to email messages.

Message Board - A page in a website that is used to display a topic or a question to which anyone can respond, and these responses are then displayed for all to read and responed to.

Modem - A device which converts the digital data from your computer into sound signals which are transmitted over a standard telephone line, and converts sound signals back again into digital bata which can be understood by your computer.

Net - See World Wide Web (WWW)

Network - Computers which are joined together by cables and software are called networks. They can swap information and messages between themselves.

Newsgroup - An Internet discussion group about a particular topic.

News Server - A large computer that can store thousands of newsgroups and allow messages to be passed backwards and forwards, enabling anyone to read the content online and to add their own comments.

Offline - This means working on a compuer that does not currently have a “live” connection to the Internet.

Online - This means working on a compuer that does currently have a “live” connection to the Internet.

Operating System - This is the software which manages the software applications running on your computer, by performing tasks such as scheduling tasks and use of internal memory between applications running at the same time. All computer equipment and software require an operating system which is why it is usually pre-installed on new computers. A popular operating system for PCs is called Microsoft Windows.

POP3 - (Post Office Protocol) This is the most recent version of a standard for receiving email. It is built into the most popular email programs and Web browsers.

Processor - The “brains” of your computer. The faster the processor’s speed (measured in MegaHertz - MHz), the more calculations and data the computer can process.

RAM - (Random Access Memory) This is the momory your computer uses to open and run all the different programs, measured in Megabytes (Mb).

Search Engine/Directory - A special kind of website which allows you to enter words or select from a list of subjects and categories to search for a topic. A search engine combs the web for pages relevant to your search. A web directory uses real people to add web pages to their lists.

URL - (Universal Resource Locator) (see web address)

Web - (see world wide web)

Web Address - Typically looks like this: www.mywebaddress.com It identifies the location on the Internet of a website or page.

Web Browser - A type of software that enables your computer to load and display pages in a website. The most popular web browser are Microsoft’s Internet Explorer and Netscape’s Navigator.

Website - A collection of pages which can consist of text, pictures, moving images and sound which together descibe an organisation/product/service, etc.

World Wide Web - Provides a way of viewing the information stored on computers connected to the Internet.

1. As we look into the 21st century, leaders will be those who create leaders at all levels. Second line of the leadership shall be developing in the organization.

2. Narayana Murthy said, “Clean slip on a soft pillow is a policy at INFOSYS”. Doing business on the business is fair in the business. Good work and clarity in the communication and relations require.

3. Principles, Planet, Product, People and Profit are the 5 major pillars of the organization. Business that makes only profit is not a business.

4. Business leaders are gradually known as behavioral model and youth of the nation follows them with pride.

5. Walking on the talking. Ratan Tata said, “We have promised to the world that we will deliver a car in 2000$. So, we are doing it.”

6. Focus on core competency. Time management mathematics followed by a leader is 7*31*365.

7. Create uniqueness in the business. In any segment, you will find thousands of competitors. What is special in you? Your USP (Unique Selling Proposition) is branded gradually.

8. Control your calendar of 20% and 80%. 20% customers, who are offering and 80% profit to your business. These two areas should be your focus.

9. “These days, building the best server is not enough. That’s just the price of entry”, said Ann Liven, CEO Hewlett Packard. You are at your best. At any moment of a day, you cannot do better then your best.

10. Leadership is defined by results. Result is everything. No ‘because’, No ‘reasoning’, No ‘debate’ and No ‘arguments’, only strive to get ‘RESULT’.

11. Recently, President Obama has said, “I am screwed up.” Earlier his statement was “Yes, we can change”. Leadership is screwing up with time. It is never easy. Hopefully, everyday is a new and fresh challenge. Meeting and facing challenges and winning over them, is the essence of leadership.

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