Archive for the ‘Blogs and Blogging News Articles’ Category
Google off list of 20 most trusted companies
Facebook, Apple, Yahoo, Verizon and FedEx for the first time have made an annual ranking of the top 20 most trusted companies in the United States.
Google, However, dropped off the list, released today by the Ponemon Institute and TRUSTe in San Francisco, as did Countrywide Financial, Bank of America (which acquired Countrywide) and Weight Watchers.
Financial companies were tarred by the subprime mortgage crisis and the subsequent meltdown of investment banks on Wall Street, said Dr. Larry Ponemon, who conducted the survey, but not all financial companies were equally hit.
Nationwide retained its place as the ninth most trusted company, and U.S. Bank and eLoan managed to stay in the top 20, although both dropped a few places.
At No. 1, for the fourth year in a row, was American Express, followed by eBay, IBM, Amazon and Johnson & Johnson.
This is the fifth year the survey has been conducted.
The Ponemon Institute got 6,500 people - weighted by age, gender and household income to match the U.S. census - to name the five companies they trusted most and least.
Concern about privacy is higher than ever, the survey showed. Less than half of consumers - 45 percent - feel they have control over their personal information. That’s down from 48 percent last year and 56 percent in 2006.
More than 60 percent said identity theft negatively affects how they think about a company, and more than half get concerned when a company sends notifications of data breaches.
“Consumers are getting more astute about” privacy, said Fran Maier, the CEO of TRUSTe, which evaluates online privacy practices.
Ponemon said some companies, like IBM, might be trusted because they have big brands; others, like Apple, because consumers like their products.
He speculated that people felt sorry for Yahoo because of its difficulties with Microsoft and Google, neither of which made the list.
“Google (and Microsoft) suffer from big company syndrome,” Ponemon said. “People figure that if you’re big and collecting data, there must be an issue.”
In general, Ponemon said, companies that are seen by consumers as most trusted do tend to have good privacy practices.
Facebook’s chief privacy officer, Chris Kelly, said the company has worked hard to earn people’s trust by giving Facebook users more choices over what happens to their personal information.
“It shouldn’t be binary, where you either reveal a piece of data to everyone on the Internet or Facebook or not at all,” he said. “We think people want to share more information, but they want choices.”
Half of the top 20 this year have won seals of approval by TRUSTe, which co-sponsored the survey but had nothing to do with conducting it.
Topseos Ranks the Best SEO Firms for December 2008
Here’s the list of the top 30 Organic Optimization firms that are selected for December 2008:
1. Bruce Clay Inc.
2. Increase Visibility Inc.
3. SEOP Inc.
4. Intrapromote LLC.
5. ArteWorks SEO
6. SEO Image Inc.
7. Portent Interactive
8. Customer magnetism
9. Direct Hit Solutions, Inc.
10. Web.com Search Agency
11. Yellow7 Interactive
12. eVisibility Inc.
13. SEO.com
14. SEO Inc.
15. eBrandz Inc.
16. Getupdated Internet Marketing
17. High Position Limited
18. Weblinx Limited
19. Sems
20. Whoast Inc.
21. iProspect
22. 1st of the List Promotion Inc.
23. First Page SEO
24. Infatex
25. Reprise Media
26. Inteliture
27. Seer Interactive
28. Trafficdeveloper
29. Mannix Marketing
30. RegisterEverywhere.com
The compilation of this list is subsequent to a detailed evaluation process. The list vouches for its reliability because of it strict selection process. Some questions asked to clients of the organic optimization firms for evaluation purposes are:
1 What are the most competitive keywords you have been able to rank on the major search engines and how long did it take you to achieve those rankings?
2 Did the agency modify the way they achieved higher rankings for you based on the Universal Search model introduced by Google? How?
3 How comprehensive, specific, and useful are the reports that are offered to the client? What metrics do they cover?
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Targetseo.com - one the Leading search engine optimization firm in India provides organic search engine optimization, search engine marketing, viral marketing, advance seo training, Email Marketing Lead Generation & Seo Friendly Website Designing Services - contact seo@targetseo.com
World´s Best Internet World Records are Cleverly Disguised
Most of the world´s best are listed in the Guinness Book of World Records. The best motorcycle stunt ever performed, the best circus trick that will make your eye drop, and other best performances executed by extra-ordinary individuals.
But there is another “world´s best” that is not listed on Guinness Book of World Records.
And that is the world´s best Internet marketing tools.
Just like other existing industries, Internet marketing has its own set of the best marketing tools. If you are not new to the world of Internet marketing, many of these marketing tools are quite familiar to you—search engine optimization special software, content management services, affiliate marketing programs, auto responders, and others.
And the list continues to expand as the industry grows over the years.
However, Internet marketing possesses other non-traditional and effective marketing tools that you should know to maximize your potentials as Internet marketers. Some of these marketing tools are said to be “cleverly disguised”, yet these are the world´s best online marketing tools that you can integrate to your online business system.
Here is the quick rundown of the world´s best Internet marketing tools and some pointers in using it with your preferred system.
DOMAIN NAME- you will not easily notice it, but domain name is the first best Internet marketing tool that you must remember. Picking the right domain name will gear your way towards success yet getting it wrong will tell you that your game is over.
What are the things that you should consider when picking up your own domain name? First, you should pick a short, memorable, and keyword-relevant domain name. Picking a domain name that is relevant to your main keyword/s will help you in getting high search engine page ranking of your website. Moreover, it can be an ideal promotional tool, giving a hint to your potential clients what your website is exactly all about.
Internet marketing experts suggests that you set up a particular server for your domain. One server will only carry one domain. Web hosting companies typically have your domain name co-hosting hundreds of domains on a single server. Since all domains are under the same server, this may result to adverse consequences especially if one of the domains is allegedly spamming or behaving unscrupulously. Thus, it is wise that you have a separate IP address for each domain name.
KEYWORDS- it is what Internet researchers type into search engines to locate the information or things that they are looking for. These are one of the most important elements on any online-based marketing venture. Thus, you need to pick the right keywords and you are on your way towards success.
How you will find useful keywords for your Internet marketing business? You must have special keyword research tool or online keyword generator that will help you pick the right keywords. Such tools will supply useful information such as number of searches made monthly, the degree of competition, and the websites that targeting such keywords. Make this as your guide to get targeted traffic to your site that will patronize your products and/or services.
ARTICLES- marketing your website largely depends on organic SEO strategies. One simple strategy is to write and submit keyword-relevant articles to article directories and Internet publishers. As articles directories and Internet publishers displays your articles, you will be able to gain valuable links back to your website. Search engines follow these links and rank your website according to the keywords incorporated on these articles. Maximize the potential of your articles and bring the targeted traffic to your website.
LIST- any Internet marketing system is supported by list. This is a huge database of contacts or individuals who have given you permission to communicate with them through email or newsletter. Most Internet marketers are keeping various databases for each product that they are targeting. Aside from emails and newsletters, you must also set up a list of affiliates that can help you promote and sell your products to your clients. Once you have acquired a huge list of loyal subscribers and affiliates, the door of opportunities will now follow.
Utilize the world´s best Internet marketing tools and see a bright future ahead of your online business career.
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Search Engine Optimization India Benefit
In the era of the internet, a web presence is a pre-requisite if you want a successful innings in the highly competitive world of business. However having a website is not enough; website optimization is of critical importance. Successful search engine optimization is the proverbial key to success, when it comes to internet marketing, online advertising, and a superior internet presence.
Returns on Investment
The high returns on investment are a result of increased brand visibility and highly targeted website traffic. This results in an increase of sales of your products, which is actually why people carry out search engine optimization in the first place. If you want to market your product, then there can be no better way to do this, then by using SEO services. It’s cost effective and also a long term option, if a particular website confirms to superior website design and optimization.
It scores highly over all other internet marketing options like Pay per Click etc.
Ongoing Promotion
The great thing about search engine optimization is that the promotion never stops. It’s an ongoing process that continues even as you sleep. You just work on the core requisites and put them into place; and your online advertising campaign will be ready to go 24×7. Yes, you definitely need to make periodic changes to your optimization but on the whole you don’t need to monitor the process all the time.
Cross Browser Compatibility
It’s important that your website be seen by the largest number of visitors, which essentially are your potential customers. People use various types of browser when they use the internet. This means that your website should be accessible on all kinds of browsers. This is also one of the benefits offered by search engine optimization and this optimization is offered across all browsers.
It takes the validation to all new standards altogether thus optimizing your website for the future.
Search Engine Navigability
The reason why you undertake search engine optimization is to enable the crawling of search engine spiders through the website. Therefore, what SEO does is that it increases the functionality of the web pages in a way such that your website and its web pages can be easily accessed by search engine spiders.
This helps in the proper categorization and indexing of your website by the search engines.
At the end of the day, the process of optimization is all about going one up over your competitors. It’s also about achieving greater brand visibility in what we can call the global internet marketplace. It will help your business compete and also stay ahead in the race.
A high search engine ranking will go a long way in improving the visibility of a particular company, thus aiding its success. Moreover, you also attract potential customers who will have genuine interest in your products. This would save a lot of time and wasted effort. All in all a good bargain for a business either big or small. No wonder, that it is scaling the popularity charts.
http://www.targetseo.com - Offer Search Engine Optimization in India, also offer Search Marketing, Advance SEO Training, Viral Marketing and Total Web Traffic Solution for all online business. mail on seo@targetseo.com
Diffrence Between Mortgage SEO & Lead Generation
About once a week, I receive a phone call from a potential client asking about my search engine optimization (SEO) services. At some point, the caller will say something like, “I need search engine optimization because my website does not generate leads.”
This is usually when I pause for a brief “lecture” on the difference between SEO and lead generation. The purpose of mortgage SEO is to generate web traffic. That’s it. If you were under the impression that mortgage SEO generated leads as well, then I’m sorry to disappoint you
Of course, this doesn’t mean that a good mortgage SEO program cannot help you generate leads. It can surely help you with the lead-generation cause, but only by upholstery cleaning supplies you with traffic from which to generate those leads. In order to realize the full lead-producing potential of your mortgage website, you have to combine SEO with an effective lead-generation program.
If you increase the amount of traffic to a mortgage website with no lead-generation techniques in use, you will upholstery cleaning kansas city traffic but still no leads. On the other hand, if you increase the amount of traffic to a mortgage website with effective lead generation, the increased traffic will directly correspond to increased leads and inquiries.
Or to state it mathematically:
* False: Web traffic = web leads
* True: Web traffic + lead generation = web leads
Web Traffic is Only an Opportunity
To further clarify the distinction between mortgage SEO, website traffic and lead generation, I often use the analogy of a lemonade stand.
For the sake of this analogy, let’s pretend you have set up a lemonade stand beside a busy highway. The problem is, your lemonade stand is situated on a narrow shoulder of the road where cars cannot pull over. You can imagine the result. Cars whiz by you all day long, but none of them stop. upholstery cleaning san jose you have an endless supply of traffic that you are not capitalizing on. As a result, your lemonade stand is a failure. The traffic is right in front of you, but it might as well be a million miles away.
Now convert that lemonade stand to your mortgage website, and convert the vehicle traffic into web traffic, and you will see my point. Opportunity only favors those upholstery cleaning methods capitalize on it. If your mortgage website has plenty of traffic but does poorly in the lead-generation department, then most of your web traffic will pass right by … like those cars passing the lemonade stand.
Mortgage SEO is a traffic generator. Mortgage lead generation is a lead generator. Though they work together, they are two separate things.
* You may republish this article online if you keep the author’s note and the active hyperlinks below. Copyright 2007, Brandon Cornett.
http://www.targetseo.com one the leading Mortgage SEO and SEM Firm in India provides best traffic building and lead generation online for mortgage, real estate, finance, credit cards, MT, BPO Industry, Please send me your website for analysis or contact me for quote at seo@targetseo.com
UK search marketing spend ‘to reach £330m in 2008′
British organisations will spend £2.75 billion on search engine marketing (SEM) activities this year, according to a new publication.
This represents an increase of 24 per cent compared with last year, E-consultancy’s Search Engine Marketing Buyer’s Guide said, according to Precision Marketing.
Breaking this down, the report said that search engine optimisation spending will rise 32 per cent to reach £330 million by the end of 2006, while pay-per-click expenditure will see growth of 23 per cent to hit £2.24 billion.
Despite this double-digit growth, it is not as high as the increases recorded in previous years, something that may be attributable to the slowing economy, E-consultancy editor-in-chief Chris Lake remarked.
However, he added: “Consumer internet usage is flattening out, but the sector is certainly more robust than other media channels that have a less measurable return on investment and should continue to grow for years to come.”
Mark Jackson of Search Engine Watch recently commented that the level of spending going to organic and paid search appears to be somewhat disproportionate considering research suggesting that up to 70 per cent of all search engine click-throughs occur in organic listings.
News brought to you by http://www.targetseo.com - One the Leading seo and search marketing firm in India provides SEO Services & Pay Per Click strategies
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SEO is Investment Not an Expenses
A Search marketing company performs certain tasks for your website like keyword research, copyrighting, development of Meta tags, website optimization and linking campaigns. New aspiring internet operations and beginners in the online business need the guidance of search engine marketing company to accomplish their online goals and objectives.
Search engine marketing company can offer unlimited range of search services and advise to their prospective clients and customers. Selection of search engine marketing company is not an easy task and it should also be given due preference by the new entrants who enter the world of online business.
A good SEO search engine marketing optimization firm can offer you wide utilities. They can help you to submit your website in major search engines directories, increase the traffic of website, and improve the keywords rankings and thus putting your website in the top of search engines. They can offer critical analysis and a natural way of performing search engine optimization.
It can make better provisions for Meta optimization, which would positively increase your web rankings in major search engines. They can generate a better business search result and enhance the customer base for a particular website.
They can provide you with updated technology and skill to provide accurate and practical keywords to the clients. With these utilities a search engine services company can prove to be your best guide to achieve higher search contact with customers.
A search engine marketing company can implement the basic rules for website promotion. Incorporating these basics in the promotion of a website is a great effort for beginning the optimization process for a website. The company’s professionals can integrate these features in the site to start an optimization process.
Thus we can say that various tasks that can be done by search engine marketing company professionals are
• Submitting articles to different article sites
• Blog posting to different websites
• Link building through link exchange with relevant sites
• Participating in SEO forum discussions to promote your website.
• To make your website familiar in as many places as possible in the World Wide Web
http://www.targetseo.com - Top SEO Firm in India offer Search Engine Marketing, Organic Search Engine Optimization, SEO Content Writing, Search Engine Friendly Website Designing and All types of Viral marketing & Internet Marketing Services contact on seo@targetseo.com
Video Marketing - Video Search Engine Optimization
People usually love video, millions of Americans consume videos online and same is the case world over. A consumer is most likely to keep in mind and refer to a video in comparison to a print advertisement. These days video making is very economical as compared to the cost of a traditional commercial. Broadband is getting enormous popularity worldwide. Now people can watch videos without long download times or quality issues. Present generation considers video to be a reliable source of news and information. Online video for them is second to nature. Here are a few tips/hints for optimizing your video:
1) It is recommended that you create and submit a transcript for users and the search engines, add a transcript to each video file you’ve uploaded via your Video Status page. Create a Keyword Rich Title for your Transcript; include a brief introductory paragraph/synopsis that describes the subject matter of your transcript (and video) and be sure to publish your transcript.
2) Keep in mind that when users search for videos on search engines, often time they use the word “video” in their search. For example, “car racing video.” Therefore, in addition to the keywords that you are targeting, also be sure to include the word “video” or “videos” in your description, text, title, meta data, etc…
3) Just as with normal techniques for SEO, it is just as important that you develop links to your video for off-page search engine optimization. Try to get as many quality links to your video as possible. Perhaps submit to social bookmarking sites and friend’s blogs.
4) Create a video sitemap exclusively for your online video content so that engines can find all of your videos and understand the structure of your site more easily. This helps the web crawlers to locate your video files speedily and effortlessly.
5) It is very difficult for the web crawlers of any search engine to crawl into the video contents inside flash players so they usually prefer to stay away from such files. It is therefore advisable not to use such kind of file formats which discourages the web crawlers.
6) Create search engine friendly keyword URLs for your video pages. To do this, you can use mod-rewrite function or htaccess file so that the URLs are freely assessable and readable by the search engines.
7) The first thing that users see when browsing for or searching for videos is the video thumbnail. Research shows that the thumbnail you choose for your video can really effect the number of viewers that watch the video itself. Try to experiment with the thumbnails that you choose to see which ones create more interest and get seen more often by viewers.
Try to keep one video per page and put all video pages into the same directory or folder.
Besides the tips mentioned above for Video SEO, there are a few other guidelines to keep in mind:
9) Always make sure viewers are searching for your targeted keywords regularly. If not, try to find the closest related keywords being searched.
10) Allow users to submit comments and feedback on your videos. Studies show that viewers who offer feedback are those most likely to convert and take the desired action that you are trying to solicit, whether it be an email, website visit, or purchase.
http://www.targetseo.com one the leading search engine optimization firm provides total seo and sem (ppc) solution. Also provides video seo and Video Search engine optimization service like video shoot, video Search Engine Submission, Video sharing and video viral marketing. seo@targetseo.com
Social Networking & Viral Marketing in India
In today’s context social networking is about connecting with people at a low cost with existing devices and technology. Until a few years ago it used to be that you had six degrees of separation to connect with anybody in the world. With the advent of networking tools and search it has become easier to span those six degrees of separation and the ability to connect is now just a couple of mouse clicks away.
In India social networking might evolve differently when compared to the USA or other countries. But, before delving deeper into how social networking will evolve in India let us look at what is social networking.
What is Social Networking? Social network is defined as “a social structure made of nodes (which are generally individuals or organizations) that are tied by one or more specific types of relations, such as values, visions, idea, financial exchange, friends, kinship, dislike, conflict, trade, web links, sexual relations, disease transmission (epidemiology), or airline routes.” (Wikipedia)
This social networking concept spread to the computer world in the 1970s when researchers envisioned people connecting and interacting via computers. So in the pre-Mosaic and pre-Netscape days of the197s to mid-1990s you had Usenet groups for various interests. For instance, soc.culture.indian was a Usenet group where many Indian students in the USA got their questions answered about travel, graduate programs or connecting with their classmates. Out of soc.culture.indian grew various Usenet groups for different Indian states and languages.
During the dotcom boom you had social networking groups like sixdegrees.com, classmates.com , epinion, and others. What was different about these groups was an instant ability to browse and search through archives in an easy way. Then in early 2002 a new avatar of social networking took off in a big way with the launch of Friendster, Orkut, MySpace, Facebook and Linkedin among others. What these sites have in common is a rich (including multimedia) feature set that allows for sharing information easily and some sites allow for integration of third-party widgets and applications. So, social networking in its different avatars has been around in the USA for over 30 years (if you factor in the Usenet groups.)
Viral Marketing India:
In India social networking is a relatively new concept due to obvious reasons: low penetration of PCs and laptops and patchy broadband connections. What that means is that while people were aware of these social networking groups and applications they had limited means to access them. However in the last four years the social networking landscape has changed quite a bit in India. In a relatively short period of time certain social networking sites like Orkut and Fropper appear to have taken off, and new ones like Linkedin and Facebook are beginning to find traction among Indian users. What is driving this traction is still unclear. Is it the novelty of being able to network with people? Or, is there a genuine interest driving this adoption?
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Removal Tips - This site may harm your computer - Google
If you own or manage a website, you are responsible for that website’s security. Compromised websites can infect visitors with badware, and are commonly blacklisted by search engines, web browsers, and security vendors.
Many legitimate websites are the targets of malicious hacking attacks, during which code linking directly to badware is inserted onto an otherwise innocent, but poorly secured, website. Another common way that legitimate sites are compromised is through third-party content such as the ads provided by an advertising network, which can be used as vectors for the distribution of badware.
Several resources to help you learn how to remove badware from compromised websites and secure your sites against future attacks.
- Security Tips page is a great place to start. Learn about common attack techniques and how to detect them on your site.
- online discussion group is available for you to ask questions if you need additional help, or to discuss website security maintenance with other website owners.
- If your site has been flagged by Google, check Google’s diagnostics page for your site for more information about the badware that Google detected on your site.
If your site was flagged by Google and you’re sure that the site is now clean, you can file a Request for Review with StopBadware. You can follow the progress of your review by searching for your site in our Clearinghouse. You can also submit a review request directly to Google by logging in to Google Webmaster Tools as a verified site owner.
Website Guidelines
The idea in these categorizations is to identify sites contributing to the badware problem, either intentionally or through scandalously inadequate hosting practices, while allowing sites that aggregate third party links and programs not to be unduly blamed when some bad links or software gets through a decently-designed net.
I. In General
A website is a badware website if it hosts or distributes badware and doesn’t meet one of the exceptions described in Section II. This includes, but is not limited to, websites that do any of the following:
- Host or distribute badware directly on their site;
- Automatically redirect to a website that hosts or distributes badware;
- Link to executable files that are badware, whether hosted on their site or another site;
- Link to another website that automatically attempts to install badware by exploit onto the user’s computer;
- Cause the browser to automatically load code from another site that then attempts to install badware on the user’s computer;
- Contain substantial links (either in nature or number) to other website(s) that predominantly host or distribute badware.
II. Exceptions
Exceptions to the above website guidelines include, but are not limited to:
- Download repositories that have a demonstrated practice of detecting and removing badware entries;
- Sites or pages engaged in legitimate, non-profit badware research or education;
- Indexing sites that are automated and comprehensive.
