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8 SEO Tips by Best Seo Company In India
For seasoned SEOs this is rather elementary information but should serve as a reminder of what should be a daily check for a site as they require so little time to assess and can be implemented rather quickly. In fact, you could tackle one of these items every day over your morning coffee and in a little more than a week create the opportunity for additional site traffic. Here Search Engine optimization Company in India Providing Couple of tips for Seo Beginners and for Seo professionals.
1. Review Your Robots.txt File; Assess Your Meta Robots Tagging
If you have a robots.txt file on your site, check by visiting /robots.txt. You may be surprised to find out you are withholding pages, folders, images, etc. from search engines that can drive traffic to your site.
2. Review Your Site Organic CTR by Page; Revise the Worst Page’s Title Element and Meta Description
This is both a conversion optimization and SEO tip. The new world of SEO is heavily focused on the message you send, whether it be search engines or users.
Google provides click-through rate data on landing pages and keywords in your Google Analytics account. You don’t think they are providing this data out of the kindness of their heart do you? They are interested in sites that feature enticing and relative search result displays for web users.
3. Assess Canonicalization of Your Domain
It only takes a moment to rid yourself of one of the most common forms of duplicate content and link value dilution.
Do your site pages exist at www.example.com and example.com? If so then you need to create a permanent 301 redirect directing all non-www. site pages to the www. version pages of your site
4. Review Your Most Frequently Linked Pages on Your Site
Through the use of a tool such as Seo Power Suite you can gain information in the server status of your most linked content. You may find out a site page that went viral last year and gained a ton of links has since been deleted from the server and displays a 404 code. Additionally, you may also see that a heavily linked page has since been temporarily redirected and is in need of a permanent redirection.
Finding a few of these can result in a few quick redirects to help boost the link value on the domain.
5. Review Your Site for Duplicate Title Elements
Do a quick check of duplicate title elements in Google Webmaster Tools. This can indicate duplicate pages, keyword cannibalization, and bad title element structure.
6. Find Your Most Authoritative Links; Request an Anchor Text Change
I see it all the time, sites which have links from very authoritative sites anchored on the text Click Here, Buy, Learn More. It drives me nuts!
7. Review Your Link Targets in Your Site Navigation and Any Other Sitewide Links
By reviewing the links in your main, footer, breadcrumb and any other supporting navigation you can quickly assess if you have duplicate content issues with pesky default pages (e.g., /index.html). These pages should be redirected to the absolute page and the links should also be revised to target the absolute page. These revisions clean up many, many internal linking deficiencies across your site.
8. Verify Your Google and Bing Local Listing
As web users become more localized in their searching behavior it becomes imperative that your off-site listings are owned by you. It doesn’t take long to claim your listing and show search engines that you have control over your external profiles.
