I was sitting here, drinking an iced coffee and enjoying my day.Â Writing a little Blog post, answering a few emails â€“ catching up on things and BAM out of nowhere, an old site from my past caught up with me.
Suddenly there it was on my screen, 2, shall we say less than friendly tweets, about an old site I had with obviously old information.Â They took pleasure in lambasting me for having old content out there.Â They were kind enough to remind me that it was the year 2011 (Phew, can cross looking up what year it is off my To Do list for the day!! Excellent!) and my content was dated.
Now, I hadnâ€™t touched the site in at least 6 years and even then my web guy just updated the copyright, itâ€™s been about 9 â€“ 10 years since I really updated the site.Â But there it sits, out there for the world to see, with my name on it.Â Shame on me!
So forget the tweets, they arenâ€™t important â€“ that they chose to insult instead of trying to help a fellow colleague says more about them than me.Â But what was important was they were right â€“ I had an old site sitting out there for the world to see.
It bears repeating: shame on me!
In todayâ€™s internet with the ability to find anything and everything, you need to be careful what you have out there.Â People will find it.Â And even if I am not publishing that as new content today, I still put it out there and left it out there, so I am responsible for it.
<For those who are wondering, the offending piece of content was that I mentioned Alta Vista in a list of engines and I didnâ€™t have Bing listed.
There are 2 problems with having that content out there:
For those that are â€œin the knowâ€ it hurts my credibility to see that I still have old content published.Â They donâ€™t know that it isnâ€™t a site I use (aside from the dated content, the order links on the page didnâ€™t even work anymore!)
For those that arenâ€™t â€œin the knowâ€ they would never know that the content was old and irrelevant and would just believe it because they read it, so there is an issue with the quality of information that is out there when it gets out of date.
The misinformation spreading mentioned in point 2 concerns me more.Â There are enough SEO myths out there floating around without adding old content that is seen as current into the mix to further confuse people.
So what to do?
Keep an â€œassetâ€ list.Â What Blogs, sites, autoresponder messages etc do you have out there that are currently serving up any information at all?
List when they were last updated and a few times a year (or once a year at a bare minimum) check it out and make sure you keep all the information current.Â Itâ€™s pretty easy to do and itâ€™ll keep you from misleading people and looking less than credible.
You see, I just stopped using that site; I used it for years and then decided to change my focus.Â I meant to go back and clean it up but I got busy and I forgot.
We all get busy and we have so many things to manage now â€“ sites, Blogs, social media accounts, articles, autoresponder messages etc.Â But itâ€™s important that we all do our part to keep our information current and to put our best foot (and content) forward.
Not a long post this time and not a super in-depth analysis of a topic but an important reminder for all of us who manage many â€œassetsâ€ online.
So get checking and clean up what you have out there, or one day half way through your own iced coffee, itâ€™ll pop up and bite you in the butt too.
So I learned a little lesson and have some work to do now to do my own clean up.Â While I work on that, I will remain grateful for one thingâ€¦. while hunting through old content, at least they didnâ€™t dig up any old photos of me from back in the day.Â Bad 80s hair, nice blue eye shadowâ€¦ now that would have been really embarrassing!
Source – Internet "Awareness"