Top Social Bookmarking Tips and Tactics
People online are seeking new ways to connect and be social. To meet
that growing need, a new wave of social media sites have germinated
explicitly to provide tools and platforms that facilitate sharing in
all its facets and forms. The recent popularity of online social
networks gives testimony to our most primitive desire to belong, as
we congregate around the things we are most passionate about.
Savvy marketers are beginning to see this evolution of Internet
users, from passive consumers into brand influencers and ambassadors
who are not to be underestimated.
Many brands are wary of exposing themselves on social media sites,
but as anyone who’s been involved in social media for more than five
minutes knows, they’re too late. Their brands are already exposed,
and the community is talking about them, whether they choose to get
involved or not. Rather than trying to avoid the conversation, brand
marketers need to create a strategy to engage online influencers and
social media users who have the power to make or break their brand.
Here are seven social marketing tactics to help your brand “get
social” and join the conversation:
1. Boost the Fun Factor ? Find out what social sites your customers
and influencers frequent, and help them accomplish something new
there. This does not mean inserting your brand as a social media
billboard. It may mean offering an application that entertains or
informs, or starting and growing a community based around your
customers’ areas of interest. Caveat: Start it, facilitate it, but
don’t try to control it.
2. See the Forest and the Trees ? Pay attention to the smaller,
niche social network sites, where people are gathering around their
areas of interest and hobbies. Brand opportunities around these
newer micro-social sites will increase as they begin competing and
winning attention from the large, noisy social sites.
3. Widgets are Welcome ? Incorporate a widget into your next online
marketing program. Widgets are portable applets that appear on
blogs, Web sites, and social networking sites. These self-contained
applications allow page owners to personalize their sites quickly
and easily. At the same time, widgets allow you to engage your
audience with compelling content while also strategically and subtly
branding your company or product.
4. Conversation is King ? If you develop an application for use in
social networks, or if you build a custom network, enable seamless
conversations using the tools that users are familiar with.
Promoting text conversation among participants is one thing, but
also facilitating conversations using video and audio can help boost
interactivity and brand resonance. Also give them a way to connect
back to you by subscribing to a custom feed and giving them direct
access to someone internally.
5. Engage ? Find something that appeals to customers at an
experiential level. Once upon a time, you built it and they came.
Nowadays, they won’t show up unless you effectively engage them.
Show your customers that you thought about them at a human level and
not as simply “users.” This will impact every approach you take and
will force the personalization for target demographics regardless of
the tools you use to reach them.
6. Research and Listen ? What is appealing to the people you want to
reach? The only way to learn about their preferences and what they
will or won’t embrace is to monitor their activity, as well as the
culture of the community you wish to reach and create. By observing,
you’ll uncover not only the ideas to build or deploy relevant tools,
services or campaigns, but also the methods and strategies for
creating genuine excitement and participation.
7. Don’t Go It Alone ? Making the wrong move in the social media
space can do more damage than not participating at all. Look to
technology, marketing, and strategic business partners to create an
effective and appropriate presence on the social web.
Remember that your brand influencers are online to connect with
people who care about the things they care about. They are there to
make meaning, not to be broadcast to. They are there to participate
and create, not to be advertised to. The more your brand can assist
people in connecting with others online to create or share something
new, the more favorably you will be received in these new and
influential social circles.
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1. Posttoaster.com
2. Socialmarker.com
3. Socialposter.com
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